On March 12, 2019, Google quietly made a new round of algorithm changes that took webmasters by surprise. In a survey by Search Engine Land, 58% of SEO professionals and website owners said they experienced a "negative impact" from the latest algorithm changes.
Google periodically makes algorithm changes that affect how websites rank. Typically, there is no advance notice, and no follow-up explanation. It's up to each site owner or industry professional to analyze their site's performance on a regular basis - and make adjustments to SEO strategy when required.
Fortunately, industry surveys provide some insight regarding best practices for SEO performance. Here are a few gems from Search Engine Land, and from our own experience!
1. Optimize your website for mobile.
2. Simplify site navigation. Websites that take too long to figure out on a smartphone, do not perform well. Use sub-categories to streamline content navigation under a handful of main categories.
3. Publish new content frequently. This is the key to staying relevant in Google's ever-changing world.
4. Check your title tags. Title tags appear at the top of your browser when you visit a website page. Each page of your site should have a specific, corresponding title tag. To see a title tag, hover your cursor over the browser tab of a popular website. You'll see the name of the website, and a short description of the site's content. Update these as needed!
5. Check all links. Linking to external websites or internal pages that no longer exist, will work against your SEO.
6. Check your SEO performance monthly. Once your site enjoys Page 1 or Page 2 ranking, it will take ongoing analysis and tweaking to keep it there. Google algorithm changes can happen at any time!
If you need help with your real estate website, RealSupport is here for you! Whether you need fresh content, site management or an SEO tune-up, we can help! Contact us for your personal consultation.
Copywriter & Marketing Specialist