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Gas Guzzling Your Gains?!

By
Services for Real Estate Pros with Move, Inc., / realtor.com

Going, going, gone! 

There goes another potential buyer! 

Why? 

Because you aren't willing to pay for the gas to drive them around (not to mention the water supply, snacks and possible lunch in between) just for them to decide not to buy "today"...

So, is the cost of gas (and the let down of the slow buyer) making you more hesitant to go out and show property to prospective buyers?  Or is the market in your area so darn dismal, that you just don't care that you drive a H2 and will go clear across the State at the mere chance of getting another closing under your belt?

What do you see as a reasonable solution to this growing concern?  Will you allow your prospects the opportunity to drive around to see the communities/homes first before narrowing them down to those they REALLY, TRULY, ABSOLUTELY want to see the interior of?  But, with this option, of course, they may pick up the phone and call the agent on the "For Sale" sign of there fav of favs...

What are you doing?

It's a conundrum that I am finding a few of my clients are having and as a virtual assistant, have few suggestions - if the market is THAT bad, I'm finding they just grin and bare it and cross fingers (and toes)...

... It's a beautiful day in Florida!  ;O)

Shaun Wren
AGENTFORLIFE - Lakeland, FL

suzanne, you have to meet the people or someone else will and they may get your sale. i think it is important to quaify your customer. are they ready to buy or just looking.

Jun 03, 2008 11:15 AM
Suzanne Roy
Move, Inc., / realtor.com - Jensen Beach, FL

Hey Shaun,

Most are just looking - it would be a different story if they were DEFINITELY ready to buy.  Qualifying is very important, yes, that's what I spend 75% of my time doing for him!  But, as a prime example, here's a couple from out of town, having corresponded for a month or so, coming into town this weekend, but not looking to buy/move until the end of the year.  In this example, a gentle and pleasant "show yourself around, and let me know if you have any questions" would be my gut instinct... remember, this agent has between 6 and 12 NEW leads per day coming through his website, so he's not your "average" realtor either... but, again, this is just an example of how gas prices can really make a difference in how you may (or may not) respond to client's requests.

Suzanne

Jun 03, 2008 11:29 AM
Eric Bouler
Gardner Realtors, Licensed in La. - New Orleans, LA
Listening to your Needs

If you are in business you look to cut other expenses. You quit doinf newspaper ads as they do little. Your fuel cost should be a small fraction of your over all revenue. You just cut other things along with being more careful. If you know your inventory you can skip a lot. My norm is 5-6 places and its time to buy. It very rare that I show 10 homes or condos to one buyer. Try taking two buyers at once!!!

Jun 03, 2008 11:30 AM
Anonymous
Mitch Ribak

I teach my Agents that the first day is the learning day and show 6-8 properties.  If you do a great job of listening on the first day and refining what they need, the second day should be the contract.  Beware of buyers who are constantly asking to see different types of properties.  Take control of your customer or they will take control of you.  Most of all....Have fun!

Jun 03, 2008 11:46 AM
#4
Sandra Paulow
Aspen Properties, Inc. - Pinetop Lakeside, AZ
REALTOR, Associate Broker, GRI, SFR

Suzanne,  I think the days of playing tour guide for potential buyers may be over.  I really encourage my clients to shop online until they find a few properties that they are really interested in and then we go look at those as a starting point.  It is just too costly to drag folks around while they kick tires.  I spend a lot of time with new prospects to try and narrow down what they are really looking for and then we look at things on the computer before we go.  I set my tours up with economy and time in mind and we make one trip up the road and another back down. 

I think people really are pretty much prepared and know what they want these days before they ever contact the Real Estate Agent.  Often it is the luck of the draw if you are the one they call or if it another down the street.  Our market is different thought in that many of our people are just passing through or up for a weekend.  They don't live here and they don't have a lot of time to look around. I know they aren't driving around these days calling on signs.  One of my sellers is complaining because no one is picking up flyers from the box.  I told him they just aren't driving around looking anymore.  They are searching online until something sparks their interest and then they are calling for more information. Times have changed in the industry and we are all just going to have to adjust and so are our customers and clients. 

 

 

 

 

 

 

Jun 03, 2008 11:48 AM
Anonymous
Lyle and Karen Hansen

Suzanne,

It certainly is a problem, which will only get worse. I can see $7-10 dollars/gallon within the next year.

We always suggest that our clients do a drive around before we set up showings. Usually we suggest they do it on their own so they can refine their own list of potential homes to see and talk between themselves. We do provide all of the directions however...and if they are new to the area we feel we need to drive them.

Short of that we do not have a solution at this time. Perhaps all Realtors should develop a policy wherein we apply a surcharge for our driving service..i.e have would-be buyers pay us to tour them since there is no way we can determine we will ever consumate a sale with them and recover any of our costs.

 

Jun 03, 2008 11:59 AM
#6
Gene Allen
Fathom Realty - Cary, NC
Realty Consultant for Cary Real Estate

I guess we need to really do a better job of qualifying our buyers to make sure they are in the market and know what they are looking for.

Jun 03, 2008 12:01 PM
Kevin McGourty
Realty ONE Group - Phoenix, AZ

I love the first line in your profile --- "You are my focus." 

Jun 05, 2008 04:20 AM
Margaret Mitchell
Coldwell Banker Yorke Realty - York, ME
Seacoast Maine & NH Real Estate

I'll shuttle  clients wherever they want, AFTER they preview properties on line.  It's work looking for a home, and I find most buyers that actually call to see a house are not wasting time.  Many will insist on "drive bys" before they are willing to look at property.

I find that the real impact is that I try to plan my own driving more carefully and carpool more when previewing properties/open houses.

Jul 30, 2008 11:10 PM
Chad Baird
Re/Max Spirit - Dayton, OH

I drive a rather large truck.  I've asked clients to drive and I will pay for their gas.  20 bucks in their car goes alot farther than 20 bucks in my car.  Nobody has yet to get offended for the request. 

I have clients that have presented me with gas cards, insist on putting gas in my truck, and flat out leaving cash in my truck.  All without request.  I also had a one that just had really bad gas, but thats another story. 

If I had a buyer that Realy had to see the property, I would likely show it to them and eat the cost.  I'd make them meet me there though.  If the client is a sign caller to begin with and will call because I can't get them in today, then the deal is likely not going to go smooth anyways. 

 

Jul 31, 2008 04:16 AM
Gene Allen
Fathom Realty - Cary, NC
Realty Consultant for Cary Real Estate

I try to make sure my buyers are well qualified before I put them in the car and are prepared to look at homes to purchase.  It usually works out well.

Jul 31, 2008 12:27 PM
Steve Shatsky
Dallas, TX

Hi Suzanne... As a Short Sale Specialist, I work more with sellers than buyers, but even still, I am making sure that seller's are ready to make a decision about listing before I drive (sometimes 30+ miles) to their homes.  I am doing far more initial consultations by phone than ever before to save both time and gasoline.

Jul 31, 2008 12:35 PM