Facebook Marketing Trends in 2019

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Services for Real Estate Pros with Second Self Virtual Assistance

Facebook Marketing Trends in 2019

Social media is a great way to get lots of free traffic to your website or blog. Facebook is one of the best social media platforms to get involved in.

Facebook Has the Most Impressive Statistics

According to 2018 Facebook stats, about 2.23 billion people log into their accounts each month. Contrary to those who say Facebook is dying and that Instagram rules, the truth is that Instagram has less than half the visitors as Facebook.

Facebook Provides Many Marketing Opportunities

Facebook is full of marketing opportunities. Consider the following Facebook marketing opportunities when putting your marketing plan together.

  • Your Business Page

Create a detailed business page including tons of information about your business as well as content relating to your niche. A great page on Facebook gives you the chance to be discovered and to gain followers. The more followers you have, the more people will see your content, and hopefully, like and share it.

  • Give Your Posts a Boost

Your posts should be useful and link to your content at your blog. Facebook allows you to turn posts into ads as well. See which of your posts have received the most engagement, and boost them.

  • Use Facebook Messenger

Facebook Messenger has grown in popularity over the last year or so. It’s a convenient way for people to quickly connect with you. And, yes, there’s an app for that. Facebook Messenger also includes a way to set up a chatbot.

Chatbots are like an autoresponder in an email. Someone sends a message and they get a reply back. With chatbots, you set trigger words and then a reply to the person that is likely to fit the topic of the trigger word. It’s a way to automate customer service and marketing and can save a good deal of time if you set it up correctly.

  • Closed Facebook Groups

Create a closed group about your niche or business, and invite people to join. You may also choose to offer it as a customer bonus when they become a client.

  • Don’t Overlook Remarketing

Remarketing allows you to tag a visitor to a product page at your site. Whether they buy or not, the tag can trigger ads to appear to them for that item for the next 30 days. The tag is called a pixel. It can be created in your Facebook Ads Manager.

You more than likely you already have a Facebook business page. Use these Facebook marketing trends to boost your following and promote your business, products, and services.

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Topic:
ActiveRain Community
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Social Media Marketing
Online/Offline Marketing and Advertising
Social Networks
Using Social Media For Business
Facebook Fridays
Tags:
facebook marketing for real estate
facebook marketing strategies

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Ambassador
1,924,955
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Pamela Cendejas  What an awesome post looks like we were thinking along the same lines. I need to figure out how to use pixel great marketing. Tried it this week was all thumbs. So glad your post was Featured loved every word 

Mar 29, 2019 11:54 AM #1
Rainmaker
318,530
Wayne L. Brown
Franklin Advantage Inc. - Alpine, CA

Thanks for your post today.

Your insights are very helpful.

Thanks again.

 

Mar 29, 2019 03:25 PM #2
Rainmaker
20,439
Krista Jenkins, REALTOR®
klm Real Estate - Lubbock, TX
Residential sales and retail & office leasing

Thank you Pamela Cendejas . I am learning the Facebook marketing ropes right now. Hopefully by the end of the season I will be a pro. 

Mar 29, 2019 05:52 PM #3
Rainmaker
1,553,876
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Pamela, thank you for the info. The remarketing idea caught my eye. I will have to add that to my FB strategy.

Mar 29, 2019 07:21 PM #4
Rainmaker
807,364
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Pamela I haven't been on Facebook that much this year. I can get on there and be on the for many hours. Had to get off. It didn't allow me to be productive.

Mar 29, 2019 08:53 PM #5
Rainmaker
317,895
Dave Rosenmarkle
Highland Realty - Arlington, VA
32 years of providing fully satisfying service!

Good morning! Great post to start the day with. Very helpful suggestions to begin doing more with Facebook.

Mar 30, 2019 04:17 AM #6
Rainmaker
42,175
Bob Jablonsky
Bob Jablonsky & Associates - Richardson, TX
Helping you resolve your IRS Problems!

Thanks Pamela.  I do use Facebook to boost my posts but I need to look into using the ideas you gave on Remarketing and creating Facebook Groups.  Thanks for the information!

Mar 30, 2019 08:51 AM #7
Rainmaker
760,528
Thom Abbott
MyMidtownMojo.com |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

Facebook...a blessing or a curse! Depends on the day, right? 

With the recent HUD ruling, I've not placed any specific ads other than what I'm doing through Home Value Leads. We shall see how hard it is in the future. 

Now, if someone could give me the magic sauce to get more people to like my Business Page. 

Mar 30, 2019 09:02 AM #8
Rainmaker
378,211
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Interesting post - I hadn't heard of the remarketing idea before - thanks!

Mar 30, 2019 09:58 AM #9
Rainmaker
405,945
Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Specialist

Thanks, Pamela for sharing the latest trends. It can be a challenge to keep up with how quickly things change.  I understand the ability to target ads by certain demographics was recently implemented in a way that negatively impacts realtors. I'm curious as to what you think about that?

Mar 30, 2019 11:56 AM #10
Rainmaker
184,698
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

I have had NO luck with boosting my posts on Facebook or on Google Ads.  Just reporting...  If $6,000 does not get a single inquiry...hmmm... am I doing something wrong or is there just too much competitive content out there??

Mar 30, 2019 04:55 PM #12
Rainmaker
156,952
Fred Sweezer Sr.
Hud Certified 203K Consultant - Long Beach, CA
Certified Home Inspector

Well done and say thank you very much!

Mar 31, 2019 03:59 AM #13
Rainer
29,447
Chuck Tanner
Keller Williams Realty - Atlanta, GA
Associate Broker "Let's Get You Moving"

Hi Pamela. First off, can you recommend someone to build a chatbot? I would like to have one on my facebook page and website. Second, you mention boosting posts, Everything that I have read from digital marketers says not to boost the post but run an ad instead. Any thoughts on this? I am currently running a video of myself that I did sitting in my car. I am running this in a new area trying to create some brand awareness. Unfortunately, it is not faring well. 

 

Mar 31, 2019 05:43 AM #14
Rainer
373,842
Jerry Wilson
Paramount Residential Mortgage Group - Corona, CA
California Loan Officer-Retired

Good information! I think the key is to promote your information. Adding a link to your web site will make the difference.

Mar 31, 2019 08:44 AM #15
Rainer
68,018
Ken & Velma | The Rohn Group, REALTORS®, GRI®
eXp Realty - Gilbert, AZ
Serving Gilbert, SE Maricopa and Pinal Counties

Thanks for the post. Remarketing sounds interesting. I will have to look into the FB pixel utilization in more depth. 

Mar 31, 2019 04:48 PM #16
Rainmaker
720,797
Andrea Bedard
Thompson Company, REALTORS® - Silver Spring, MD
M.A.; REALTOR® Silver Spring, MD and beyond

Plus, you can now post on both FB and Insta with one click.. convenience pur. I see value in both and although I don't have a huge following, have seen success from it. I love to utilize it for listings and to show my sellers "see what else I've done to market your home". 

Mar 31, 2019 05:34 PM #17
Rainmaker
2,309,608
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Excellent advice, Pamela. I will add this article as a link in this week's Facebook Fridays post.

Apr 03, 2019 03:53 PM #18
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Rainmaker
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Pamela Cendejas

Second Self Virtual Assistance (928) 692-3235
Free 1/2 Hour Plan of Action Consultation
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