Why Are We Continuing to Do This?

Real Estate Agent with GreatWest Realty DRE# 00827565

Why are we continuing to do this? We profusely market homes with flyers and real estate ads which contain a great deal of information, but we often purposefully exclude price. 

In the past we did it because we hoped our flyers and yard signs would make our phone ring. However, with the advent of Zillow, Trulia and other on-line websites which provide an interested party the same information, PLUS price at the few taps on a keyboard, it seems futile to continue the practice. 

For example, recently I have read several “New Listing” notifications here on ActiveRain. There was the usual plethora of information given, but no price! Because their blog ad didn’t provide it, I simply plugged the address into a Google search, and popped up several links to various sites on the internet which provided the desired list price. BUT, along with it, came the names of other agents, via Zillow, Trulia, Realtor.com, etc. So, in essence because readers had to leave the “Just Listed” blog where a blogger has provided all information needed about the property, they had left the site to go elsewhere to get price, and they lost connection with the agent who listed the property. Is that really what we want to do?

What are your thoughts on this?


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Brigita McKelvie, Associate Broker
Cindy Stys Equestrian and Country Properties, Ltd. - Lehigh Valley, PA
The Broker with horse sense and no horsing around

Good morning, Myrl!

You are so right!  These days, the consumer does not have to rely on the agent and is able to find information on other websites.  A great way to drive business to other agents.


Apr 02, 2019 05:37 AM #53
Michael Rasch
Florida Home Sales and Investments - Hallandale Beach, FL
Michael Rasch 305-741-1819

I have to laugh at so many of these remarks. I use flyer's ( which have the prices ), the job of the flyer is to get a prospect to engage in the property, not to engage with the agent. 


the flyer has now engaged a prospect, that knows, A) the value, B) the location & C) who to contact if they don't have an agent. - guess what, that's a slightly qualified prospect and better than a looky-loo.

It's done it's job. If the person contact you GREAT, you'll make 2x comm. but if not, you are still doing the right thing. 

Next point, it cost nothing to print WHAT you can't cover 4 cents per flyer??? and the 2 hours to go out and do it? that's just being cheap and lazy. 

I got 2 printer's, both laser, and it's always cheap to print in color or black and white. 


When you print to a magazine, you always state by the price, as of 1/1/1 ( date ) so they get an idea. they might not call you but again, you need to generate interest in the property so you can get the offers. 

Apr 02, 2019 06:56 AM #54
Anne Corbin
Long and Foster - Lake Anna - Spotsylvania, VA
Serving Lake Anna & Central Virginia

I would have hit like 30 times on Thom Abbott 's post just like Jim Cramer does on his show if AR would have let me. Price, price, price. Everyone wants to know the price. I understand if we don't put a price on the flyer then MAYBE somebody will call but most of the time they are just gonna look it up on the internet and not call so you might as well give it to them up front. If the price changes, print new flyers. It is a no-brainer in my marketing scheme.

Apr 02, 2019 07:14 AM #55
Cynthia Smitherman
Emage` Fine Properties, LLC - Chandler, AZ

Great point! However not all sites are up to date, and may not reflect the current price.  I believe many Agents leave the price off because prices change. Often time Agents don't have in-house publishing and the cost of printing flyers with every price change entails lots of precious ink. Pricing is no longer a secret, nor are listings help privately between Agents, so I agree, put the price on, keep the Buyer on your website.

Apr 02, 2019 07:48 AM #56
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

I just loved reading all the comments generated by your post!     You've gotten everything from sleazy to lazy, cheap to dumb.     

Our job is to sell the property in my opinion.    No one can decide if it's the right place for them without knowing the price, so just print it and quit playing games.

If most of the fliers end up with neighbors, that's not a waste - that's marketing to future sellers.   Plus, maybe they know someone who wants to live there.

To me, not printing the price on the flier is like scheduling an open house when you've already got a great accepted offer - manipulative for your own ulterior motives.    I'm not buying the "price may change so save paper & money" philosophy.

Apr 02, 2019 08:49 AM #57
Debra Wagner
RE/MAX Advantage - Colorado Springs, CO
Real Estate Agent Serving Colorado Springs

Wow, I had never thought about it this way. What a good recommendation. Thanks for the article.

Apr 02, 2019 08:53 AM #58
Richard Foster, J.D.
Nevada Perfect Homes - Henderson, NV
Broker Owner - ABR/M, CREN, CRS, GRI, RRG, SFR

Multiple times a week, I receive Agent-to-Agent emails, showing a nice property, telling me the sellers are cooperative, and on and on, yet not only are they missing the price, they do not include an ADDRESS or MLS number... What is the point there?

Apr 02, 2019 08:55 AM #59
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 480-966-9353 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Myrl, I always put price and MLS Number. It had not occurred to me not to, with all the search engines that repost our MLS information. I have seen from time to time flyres without price - I would say it is very rare in the Phoenix metro area.

Apr 02, 2019 09:07 AM #60
Juan Pablo Vargas
Berkshire Hathaway HomeServices Golden Properties - Pasadena, CA

Excellent post! I believe the benefits of including the price outweigh those of excluding. So easy for buyers to find the price anyway why not just include it? 

Apr 02, 2019 09:11 AM #61
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Around here most ads include the price - but many don't include the location. That's crazy when you're in a huge mostly rural area where location makes all the difference.

Back to price - I often get email ads for products with a "Buy now" button - but no price. Why would I consider clicking that button if you won't tell me the price?

Apr 02, 2019 10:48 AM #62
Marney Kirk
Cummings & Co. Realtors - Towson, MD
Towson, Maryland Real Estate

I think sometimes it is because the price may change - and people don't want to order new flyers when that happens!

Apr 02, 2019 11:09 AM #63
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I think some agents to that so ...they don't have to print new flyers if there is a price change...and they don't have to go back into old postings online to change the price!  I agree, it's irritating...display the price!

Apr 02, 2019 12:44 PM #64
Marc St Martin
United Real Estate Infinity - Cape Coral, FL
Your friend in the business!

Post the price! Price it correctly and you won't have to reprint flyers... it will sell!

Apr 02, 2019 05:37 PM #65
Frank Aquilino
Source Realty Capital - Fresh Meadows, NY
Commercial mortgaging. Construction fix and flip

Agents exclude the price to get the customer to call. When they do so the agent can start to sell the property. Its really about sales opportunity.

Apr 03, 2019 07:55 AM #66
John Alesi
Century 21 Award - Mission Viejo, CA
(Orange County California Real Estate)

Myrl Jeffcoat You are so correct! Don't EVER send buyers/sellers/lookies away from your marketing material.

Apr 03, 2019 12:07 PM #67
Allyson Hoffman
RE/MAX Villager (Chicago North and North Suburbs Real Estate) - Northbrook, IL
Making Today's Dreams Tomorrow's Reality!

Absolutely include price -- great point!

Apr 03, 2019 12:37 PM #68
William Cook
Omni Fund, Inc. - Sarasota, FL
Your Mortgage Lending Expert

I agree it is annoying but guess who else is doing that? I'm in the markt buy a car or SUV and some autodealer ads intentioanlly don't list the price in their ad.

Apr 04, 2019 07:12 AM #69
Victoria CB Trees
Victoria CB Trees Real Estate Services - Chiloquin, OR
Principal Broker

Not posting a price is a bit the same as requiring a person to sign up to view listings on one's web site.  Personally, as a Realtor AND as a buyer looking for more information, I click off the site and head for Google to find the info.  

Apr 04, 2019 10:17 AM #70
Ricardo Mello
Manhattan Miami Real Estate - Manhattan, NY
Manhattan & Miami Real Estate Agent

Excellent Post!

Apr 15, 2019 01:14 PM #72
Jane Chaulklin-Schott
TEAMCONNECT REALTY - (407) 394-9766 - Orlando, FL
TeamConnect Luxury Homes - Orlando, Florida, 32836

Myrl Jeffcoat, excellent post; you said it in full and the accompanying comments cemented your post.  Important post for Realtors to read. 

Jun 25, 2019 07:57 AM #73
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Myrl Jeffcoat

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