What Should Be in Your Newsletter?

Real Estate Technology with Zurple

If you are the type of agent that sends a monthly or quarterly newsletter, what do you include in the newsletter itself? If you don't send a monthly newsletter, maybe we can help!

Here are a few items you need to create the best newsletter:

1. A good subject line

WHY would they read your email in the first place? Although, "Orlando Market Trends Spring 2019" tells you exactly what the email is about, it also gives people a reason to skip past the email. Instead, try "Here is what is happening in Orlando this month!"

2. A personalized salutation

Try not to be too impersonal with how you greet your readers. If your email system allows for personalization via use of first names, then use that! Seeing "Hi Sara!" in the preview will incrase the chances of an email open, but also feel more personal to the reader.

3. Pretty pictures

Pretty pictures is not always necessary to a great newsletter, it certainly helps though. It adds a polished professional look to your real estate newsletters. If you opt to not use photos, then be sure to have a clean layout to your text.

4. Informative content

In the body of the email, be sure to include content about market trends, recently sold homes, and community news. Or if you have other promotions and announcements such as campaign with a local charity, then let them know. This is also a great place to have birthday announcements of your favorite past clients. 

5. Links to Your Website

If you aren't redirecting them to your website, then you are not going to make a return on that effort you put in to create your newsletter! The informative content you wrote should link to pages on your website where readers can learn more. Your email signature should also have all your relevant website and social links.


Here is a FREE Newsletter Template to get you started

Download Your Newsletter Template//



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