Love Letters, To Be or Not to Be?

Real Estate Agent with Prado Real Estate South UT DRE# 6541633-SA00

Love Letters, To Be or Not to Be?


A short while ago, I asked a question in the Q & A section of ActiveRain: An agent wants to include a home buyer family bio, including photos, when submitting an offer to purchase to garner an emotional response. Do you include it, yes or no?



The following is what I discovered after calling the Utah Legal Hotline. Love letters are to be presented with the REPC by buyers looking to capture an emotional response putting their offer in a more favorable light.


Despite how you may feel personally, it is the seller's decision whether to accept the letter as part of the contract. As a precaution, you may have a discussion prior to signing paperwork when taking the listing.


If you fail to submit, it may be considered a violation of fair housing laws. Most 'love letters' are written in a brisk market to set buyers apart in order to garner an emotional response or offset a lowball offer. 


As a listing agent, your responsibility is to protect the seller at all costs. If a buyer does not get an accepted offer, then they may cry foul, citing reasons why the seller refused their offer. A darned if you do or don't scenario.


As a solution, as many have stated, it would make sense to ban all 'love letters' completely to avoid the pitfalls of it being taken to court for supposedly violating real estate law. This can be a tedious subject to discuss.


From this point on, I will encourage every seller to avoid 'love letters' when offers come in for their home once listed for sale. After all, the laws are all about staying within the four corners of the Real Estate Purchase Contract.


This has been an interesting subject and garnered a lot of responses in the Q&A. Thank you all for your participation, it has furthered opened my eyes, which is always a great thing when broadening the knowledge base.




Happy sales all! 



Questions about land or homes in the southern Utah area or any Washington County, Utah homes for sale, please contact me at 435.632.9374 or email to: Glad to help because Wanda Can!

Posted by

Looking for an experienced real estate professional in southern Utah? Click here.


To discover sunny southern Utah for yourself, go to:


Wanda Kubat-Nerdin REALTOR Southern Utah



Member of the St. George Area Chamber of Commerce

I, Wanda Kubat-Nerdin at PK Real Estate Utah am responsible for my opinions expressed in this blog. Information herein is deemed to be reliable but not guaranteed and may change due to market conditions. Please do not take my pictures or artwork and use them as your own, they are my property,  Copyright ©


This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Real Estate Best Practices
Utah Washington County St. George
Agents who want REFERRALS!
Selling Soulfully
Diary of a Realtor
Be The Best In Your Field
ActiveRain Contests
love letters
excellent business habits
listing agents in southern utah
good client agent relationships
being the best agent you can be for clients sake
representing clients to the highest degree
to be or not to be good question

Spam prevention
Show All Comments
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I am so glad you called your commission - I'm glad you posted this to share with others as each state is totally different, Wanda. Our state is the polar opposite - it can be a Fair Housing violation if presented and the buyer accepts one familial category or race over others.

I saw it was an entry into the Q1 marketing challenge - As an entry into Sally's contest, is this something you've started doing this quarter that has been successful for your buyers? 

Mar 31, 2019 07:27 PM #1
Wanda Kubat-Nerdin - Wanda Can!
Prado Real Estate South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Glad it was settled, as least in my state Debe Maxwell, CRS. If this post does not qualify for the challenge, I am good with that but will include this in my marketing from now on for sellers to consider. Have a FUNtastc week!

Apr 01, 2019 06:21 AM #2
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Wanda. Interesting discussion for sure. I tend to agree with your conclusion though.

Apr 01, 2019 06:22 AM #3
Wanda Kubat-Nerdin - Wanda Can!
Prado Real Estate South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Thank you Sheila Anderson! Clients must be encouraged to pay more attention to the 4-corners of the contract rather than emotional add-ons.

Apr 02, 2019 08:04 AM #4
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

In instances where I have received love letters for sellers along with offers I have always presented them along with the offer.  I also agree with you when it comes to encouraging clients to pay more attention the 4 corners of the contract rather than emotional add-ons.

Apr 02, 2019 03:17 PM #5
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Wanda Kubat-Nerdin - Wanda Can!

So Utah Residential, Referral & Relocation REALTOR
Is southern Utah calling you home? I can help because Wanda Can!
Spam prevention

Additional Information