When you are trying to figure out how to hire a PPC agency, the secret is all in the questions that you ask. Trying to find a good paid search company requires you to have plenty of personal interviews with the professionals who are trying to win your business. It helps to have a roster of the same questions for each interview to give you a level playing field on which to judge each candidate.
When you decide to start hiring a PPC agency, your goal is to gather valuable information that can be used to expand your customer base. The questions to ask can deal generally with the process of developing and administering a PPC campaign, or you can ask about specific elements of PPC marketing that concern you.
Can I Have Some Real Referrals I Can Contact?
Your expectations with your PPC campaigns are very high, and they should be. It is estimated that a company can expect a return of two dollars on every dollar spent on Adwords. Finding the right agency enhances those results, and that is the kind of return on investment your company needs.
If your agency candidates do not have referrals for you to contact, then you may want to be suspicious. Can this agency really deliver the results they claim they can? What is their work ethic? Is the company hard to work with? These are all questions a client needs to ask and an agency needs to answer through referrals.
How Do You Develop Campaigns?
One of the more important questions to ask Adwords agency representatives deals with matching a solution to your specific needs. There is no such thing as a standard PPC campaign, especially when everything in advertising is so customized these days. You want the agencies you are talking with to give you examples of how they use their own ideas and your needs to develop highly customized campaigns.
What Is Your Process For Recovering From A Google Penalty
If you are interviewing PPC agencies, then you have either been doing the work yourself or you had someone do it for you on the side. Either way, there is a very good chance that some of the things you have done have created a Google penalty on your website. You want to hire an agency that has confidence about its ability to right those wrongs and move forward.
What Kind Of Interaction Do You Require From Clients?
You want a PPC agency that has the experience and confidence to move forward with a campaign and keep it on schedule, but you also want a company that is going to keep your business in the loop and updated on campaign results.
What Type Of Team Do You Use To Work Accounts?
The last thing you want is to hire a PPC agency that has a habit of stretching its resources too thin. Talk to each agency about the talent they have and how they use that talent to get the best possible results. You should also ask about niche managers such as social media managers that are used to manage your account. Ask if they will be using up-and-coming social media platforms like Tik Tok or others.
What Is Your Experience Working In Our Industry?
Experience is extremely important, and you want to hire an agency that has had success working for company’s like yours in the kinds of industries you work in. This specific type of experience can be critical to the success of any PPC campaign.
What Is Your Reporting Process?
Does the agency you are talking to install a seamless Internet reporting process into your company's network, are reports done by email, or how is it done? While this question can be a matter of personal choice, it may also be a choice you make to suit the way your business is set up.
What Would You Need From Me?
It is difficult to run a successful PPC campaign without plenty of input from the client. The client utilizes the data to make important decisions such as expanding a market or introducing a new product. You want to work with an agency that takes your company's needs into account and works closely with your business.
What Don't You Like About My Website?
This is a great question because it will tell you so much about the agencies you are talking to. An agency that wants to sit back and send you a multi-page website audit after a couple of weeks of reviewing your site is slowed down by its own process. An agency that is will to sit in your office and tell you what it does not like about your website has the kind of confidence and direct approach you need for success.
Are You Adwords Certified?
Features such as A Google Partner Badge and other Adwords certifications are good to have because those certified agencies work with their own Google team. The more inside insight you can get from Adwords, the better your results are going to be.
When you ask potential PPC agencies the same questions, you can get a much better idea of how they stack up against each other. Be sure to ask questions that have value to you, and always make note of any agencies that consistently impress you.