As you already know, I'm a huge advocate of collecting your pool of ideal clients passively rather than having to hunt them down through archaic strategies like cold calling or door knocking.
One of the most effective tools in collecting leads to fill your marketing funnels with high-quality buyers and sellers are lead magnets. If you're not yet familiar, lead magnets are digital valuables like checklists, workbooks, and market reports.
Many of my clients hire me to create these for them but not all manage to follow through in gaining traffic to them. What good is a lead magnet if you’re not driving traffic to it?
Today, it is my goal to show you 6 very simple ways that you can drive buyers and sellers to your lead magnets in order to fill your marketing funnels and CRM’s with future clients.
1. Website & Real Estate Blog Pop-Ups
Obviously, if you are reading this on my website right now, you realize that I use pop-ups on both my homepage and my blog in order to capture lead and subscriber information. This is a great way to jump out and grab your visitors' attention and let them know from the get-go that you have something of value to offer them. Since the majority of you are constantly trying to drive traffic to your main real estate website, it makes sense for you to be leveraging that website to filter your traffic into your lead magnets. Just make sure that your pop-up clearly and succinctly conveys what you are offering and how it will benefit them.
2. Website Banner
If you are not comfortable with placing an in-your-face style pop-up on your real estate website or blog, you may want to try using a banner instead. These can either be placed at the top or bottom of the page and are ideal for those of you that are able to maintain a relatively low bounce rate. By the way, if you are struggling with your bounce rate, Check out my guide on how to get it to where it needs to be.
3. Your Social Media Platforms
Social media platforms are another obvious place where you need to be fishing with your lead magnets. Platforms like Facebook, Instagram, and Linkedin are full of people looking for the valuable benefits that you have created within your lead magnets. It is your job to make it easy for them to access them. I suggest keeping permanent links in these profiles to your lead magnets, as well as, occasionally putting out posts to raise awareness about them. For example, there should be a link to every one of your lead magnets within your LinkedIn profile. You could also place links to each of them in your Instagram profile using Linktree. If you don’t already follow me on Instagram, you can see below how I have done this.
4. Your Email Signature
This is one of my all-time favorites! For the last couple of years, I have been filling my email signature with links to things like my social media profiles, podcast, blog, and lead magnets. What I like to do is rotate different pieces of content like blog articles or lead magnets in and out from week to week. This is great because there are many people who you will have contact with the first time through email and others that may not have otherwise realized that you offered such a product.
5. Paid Ads
Now, if you have been following me for a little while then you realize I am not a fan of paid ads. In most cases, the ads are poorly designed and will yield less than desirable results. Not to mention, I believe in providing value without asking for too much in return. However, since in this case, we are talking about lead magnets which are going to be filled with something of value, I'm going to make an exception. I still want to drive home that you need to be careful in the design of your ads, as well as, the targeting of them. Make sure that you are monitoring the ROI on each ad and running a/b testing to ensure that you are getting the best results.
6. Podcast Interviews
My longtime followers know that I am a massive advocate of audio content, especially podcasts! Having a podcast is a phenomenal way to generate a deeper Bond and relationship with your farm and showcase to them just how knowledgeable you are. In fact, you can read here all about what I believe so strongly that every real estate agent must have a podcast. However, even if you do not have your own podcast and do not plan on starting one sometime soon, you can still go on other people's podcast and drive traffic to your lead magnets. Being interviewed on other podcasts is a shockingly powerful way of growing your audience and increasing your credibility. most of the time, you will be asked at the end of your interview how people can get in touch with you or you can provide a call to action. This is your opportunity to send them to your lead magnet. if you are struggling with a small audience size, this is one of the best ways to Leverage What someone else has already built to your advantage!
Need More Help With Your Real Estate Lead Magnets? Book A Free Call With Me!
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