Personally, I'm one that has always liked maps. Historical maps. Current maps. And yes, when I travel I've got my Rand Mcnally on the seat beside me. GPS is nice, but paper never loses a satellite signal or has a computer glitch.
This month ActiveRain and Hannah Williams are hosting a local report challenge and one of the requirements is to use a Google map within the report. Hannah has linked to a year old tutorial I provided last year on how to create custom Google Maps.
Google Maps has a every real estate agent's favorite cost: FREE! All it takes is your knowledge, your time, and some creativity in how to use Google Maps to provide bonus content for your blogs or your website.
Google Maps appeals to the visual. We know people have short attention spans, so a good graphic can grab attention and keep it. I could give you a list of 20 places, but isn't it easier to visualize locations on a map?
And there are many different ways you could create a custom map.
You can outline an area, drop pins for locations, even trace a route.
So what are some of the ways you can use a custom Google map?
Obviously a bit depends on your market and your business, but here are some ideas (some I've done, some I should, and some .....well maybe someday). Use them right and they can be traffic drivers. And once you create a map, the embed code is there whenever you want to use it again.
1. We've mentioned subdivision maps, so let's start with those. Establishing the boundaries of a community on a map is a great supplement to a subdivision page or a hyperlocal market report.
2. Next step up? How about a map of various area subdivisions. Basically a jigsaw puzzle of sorts, and you could drop pins for each subdivision with links to your custom IDX pages (this falls into an idea I've been thinking about, I just need to carve out the time).
3. Think niches. Go longtail searches. Take your city and put map pins for each subdivision with pools. With tennis courts. With waterfront. With golf courses. Equestrian. Agri-communities. FHA approved condos. Etc. Maps like these could head up a web page and then link to the various communities with houses for sale.
4. Local items/events of interest. Map area dog parks. Farmer's markets. Festivals.
5. Get REALLY personal. Share your favorite places on a map. Restaurants, hardware stores, nurseries, etc.
6. Map out current new construction communities! You know half the time the address on a builder's site isn't even on the maps yet, so beat them to it and let Google lead them to you!
7. Where are the area luxury home communities? Top 3 Luxury Home Communities in Mason Ohio. or Best Luxury Communities In Springboro..there's a post or two!
8. Got fly in/fly out airport communities? It's a long tail niche, but are any of your competition touching on it?
9. Totally nailing it in a particular community? Create a custom map and drop a pin on every address you've helped a buyer or seller. (Been thinking about this one a bit and need to create one for the local 55+ community).
Obviously, there a lot of different ways you could implement Google maps. Think about what works best for your business and get to mapping!
What ideas do you have?
Until next Tuesday, just Ask An Ambassador if you need help!
Bill of Liz and Bill aka BLiz