Ask An Ambassador: How To Use Google Maps To Build Your Business

Real Estate Agent with RE/MAX Alliance 513.520.5305 SAL.2002007747

 Personally, I'm one that has always liked maps.  Historical maps.  Current maps.  And yes, when I travel I've got my Rand Mcnally on the seat beside me.  GPS is nice, but paper never loses a satellite signal or has a computer glitch.

This month ActiveRain and Hannah Williams are hosting a local report challenge and one of the requirements is to use a Google map within the report.  Hannah has linked to a year old tutorial I provided last year on how to create custom Google Maps.


Google Maps has a every real estate agent's favorite cost:  FREE!  All it takes is your knowledge, your time, and some creativity in how to use Google Maps to provide bonus content for your blogs or your website.

Google Maps appeals to the visual. We know people have short attention spans, so a good graphic can grab attention and keep it.  I could give you a list of 20 places, but isn't it easier to visualize locations on a map? 


And there are many different ways you could create a custom map.

You can outline an area, drop pins for locations, even trace a route.

So what are some of the ways you can use a custom Google map?

Obviously a bit depends on your market and your business, but here are some ideas (some I've done, some I should, and some .....well maybe someday). Use them right and they can be traffic drivers.  And once you create a map, the embed code is there whenever you want to use it again.


1.  We've mentioned subdivision maps, so let's start with those.  Establishing the boundaries of a community on a map is a great supplement to a subdivision page or a hyperlocal market report.

2.  Next step up?  How about a map of various area subdivisions.  Basically a jigsaw puzzle of sorts, and you could drop pins for each subdivision with links to your custom IDX pages (this falls into an idea I've been thinking about, I just need to carve out the time).

3.  Think niches.  Go longtail searches.  Take your city and put map pins for each subdivision with pools.  With tennis courts.  With waterfront.  With golf courses.  Equestrian.  Agri-communities.  FHA approved condos. Etc.  Maps like these could head up a web page and then link to the various communities with houses for sale.

4.  Local items/events of interest.  Map area dog parks.  Farmer's markets.  Festivals.

5.  Get REALLY personal.  Share your favorite places on a map.  Restaurants, hardware stores, nurseries, etc.

6.  Map out current new construction communities!  You know half the time the address on a builder's site isn't even on the maps yet, so beat them to it and let Google lead them to you! 

7.  Where are the area luxury home communities?  Top 3 Luxury Home Communities in Mason Ohio. or Best Luxury Communities In Springboro..there's a post or two!

8.  Got fly in/fly out airport communities?  It's a long tail niche, but are any of your competition touching on it? 

9.  Totally nailing it in a particular community?  Create a custom map and drop a pin on every address you've helped a buyer or seller.  (Been thinking about this one a bit and need to create one for the local 55+ community).

Obviously, there a lot of different ways you could implement Google maps.  Think about what works best for your business and get to mapping! 

What ideas do you have?


Until next Tuesday, just Ask An Ambassador if you need help!

Bill of Liz and Bill aka BLiz 


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Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Alliance
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Comments (29)

Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Bill- I love and on paper!!!  I like to see an overhead view of where i am and where everything else is. Once i do that, it helps me with knowing where to go!!! 

Apr 02, 2019 07:46 PM
Liz and Bill Spear

Aerial map views are one of my favorites.  Who knew the sewage treatment plant was just over that hill??? :)

Apr 02, 2019 07:57 PM
Kat Palmiotti
406-270-3667,, Broker, eXp Realty - Kalispell, MT
Helping your Montana dreams take root

I'm definitely going to bookmark this and start using maps in my new location (later this year). Thank you!

Apr 03, 2019 03:20 AM
Liz and Bill Spear

It's a win-win, good content and gets you more familiar with your new turf.

Apr 03, 2019 06:02 AM
Robin Wells
WellSwept Chimneys - Victoria Harbour, ON
Giving Peace Of Mind One Chimney At A Time

Great info and excellent post.  Thanks for tips.

Apr 03, 2019 04:20 AM
Liz and Bill Spear

You're welcome!

Apr 03, 2019 06:02 AM
AndreaBFerreira CRS - SRS - CLHMS
Keyes Co. - Davie, FL
Miami Dade, Broward and Palm Beach County in FL

Never considered this before. Great idea thank you

Apr 03, 2019 04:45 AM
Liz and Bill Spear

Happy to help!

Apr 03, 2019 06:02 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Bill,
I need to learn to use the Google map function.  Hannah's Challenge has me thinking how I can use it in on my new golf website. 

Apr 03, 2019 05:44 AM
Liz and Bill Spear

Pin away!

Apr 03, 2019 06:02 AM
Brian England
Vacasa - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Thank you for this!  I read the tutorial yesterday and updated a few of my market reports!

Apr 03, 2019 07:44 AM
Liz and Bill Spear


Apr 03, 2019 04:31 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Raises and at the very least...supports the bar standard

Apr 03, 2019 11:07 AM
Liz and Bill Spear

I'm used to working with bar codes :)

Apr 03, 2019 04:31 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude


There are so many Ah Ha’s in this post. I have done very little with maps and it’s clear I am missing out on some great oppotunities. Bookmarked so I can do some practicing and come up with some other ideas. Thanks!!


Apr 03, 2019 11:21 AM
Liz and Bill Spear

There's certainly a lot that can be tailored and used by each of us.

Apr 03, 2019 04:31 PM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

Hey Bill: I have a curious question for you. I recently moved to RE/MAX (just last week). When you do a search for a "sacramento real estate agent" in Google, I come up in the box of 3 with an address where I used to work. (For some reason, my previous broker never claimed the address, and I did, so it now belongs to me.)

If I change my address in my Google business profile, will I lose the ranking? Because Google verified that I worked at my previous address. I probably cannot claim my new address as I imagine RE/MAX might have claimed it, but you never know. Brokerages aren't all that SEO savvy.

I'm thinking maybe I should not mess with what works so well. What do you think?

Apr 03, 2019 04:18 PM
Liz and Bill Spear

Good question and I wish I knew the answer.  I think you can have multiple people/businesses claiming the same address (I've seem multiple agents pinned to the same spot on Google Maps).

I suspect you could change the address and since the rest of the content telling Google that you're a sacramento real estate agent hasn't changed, that it would still recognize you.  But that said, if you're popping top 3, I only see downside to changing it.  But I didn't sleep at a Holiday Inn Express and can't invoke guru status on this one.

Apr 03, 2019 04:23 PM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I love this idea, now to learn how to post the actual map to my actual blog

Apr 03, 2019 04:43 PM
Liz and Bill Spear

Once you have the html code, just embed and you're in business.

Apr 03, 2019 05:09 PM
Hannah Williams

We are here to help 

Apr 03, 2019 05:11 PM
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I'm a map girl too, Bill! And, love including them on my neighborhood reports. In the past, I haven't included them on market reports but, Helpful Hannah Williams set those wheels in motion! 

Great tutorial and sound advice, Bill. We can always count on your for that!

Apr 03, 2019 05:05 PM
Liz and Bill Spear

Maps are great for visualizing!

Apr 03, 2019 05:09 PM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

I’ve had Longtail searches on my mind for quite awhile now !!!!!!

Apr 03, 2019 05:16 PM
Liz and Bill Spear

Those longtails are what drive my business.

Apr 03, 2019 05:23 PM
Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

Wow! I love these suggestions and the wheels in my head are turning. I definitely need to get on board and incorporate maps!

Apr 03, 2019 06:52 PM
Liz and Bill Spear

Just figure out what makes sense for you and Westminster :)

Apr 03, 2019 07:20 PM
Chuck Willman
Utah Homes - Alpine, UT
Utah Homes

I also like to use an app that allows me to paste in my data to create an interactive map.

My guess is you already know about this one but thought I’d mention it for the rest of us map nerds.

Apr 04, 2019 05:25 AM
Liz and Bill Spear

Great tip!  I've heard about it, but I've typically not had enough data being added at one time to want to batch it.

Apr 04, 2019 05:37 AM
M.C. Dwyer
Melody Russell Team at eXp Realty of California, Inc. - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

GPS definitely doesn't always work out here in the mountains!    Maps remain relevant.    I've bookmarked this for future reference, as I work on updating my market reports.     Thank you 'Bliz!

Apr 04, 2019 09:30 AM
M.C. Dwyer

Bring a printed map with you!

Apr 08, 2019 09:14 AM
Liz and Bill Spear

M.C., same at my parents' home area in West Virginia.  There's no cell service in the area, so you'd either best know where you're going or have good directions.  There's no calling someone for help if you get lost :)

Apr 04, 2019 04:31 PM
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Thank you for the reminder on how to do this, 

How do we link it to the subdivision information for our listings and or listings in general ?

Apr 04, 2019 04:12 PM
Liz and Bill Spear

For me, I'd direct to IDX pages that have your listings, subdivision info, etc.  My IDX offers a map feature so there I'm not using Google Maps.  But if I'm just making a general subdivision info post I may create a Google map in a blog post.  The other option is when you add a pin on a Google map, you can add a link in the pin description that can take them where you want (e.g. a listing link).

Apr 04, 2019 04:36 PM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I use an overlay program called It helpos especially with out of state investors.

Apr 04, 2019 06:57 PM
Liz and Bill Spear

I haven't heard of that one.

Apr 05, 2019 02:27 PM
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

I use Google maps a lot and embed them in my posts. But everytime I do, it feels like a different experience. The whole thing is not user friendly (to me, at least) and I feel like I'm always reinventing the wheel. 

Perhaps there's a good tutorial . . .

Apr 05, 2019 02:11 PM
Liz and Bill Spear

I know Lyn said some things have changed since my tutorial that I wrote last year.

Apr 05, 2019 02:28 PM
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

I'm inspired.  I will introduce the top high end communities in Orlando to AR. Thanks Bill!

Apr 06, 2019 02:05 PM
Liz and Bill Spear

I'd imagine there are some real doozies!

Apr 06, 2019 04:03 PM
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

I like to use Google Maps but, if I make a custom one, they tell me that I'm the only one that can see it, so how do I make a custom map for the general public to see?

Apr 26, 2019 03:17 PM
Liz and Bill Spear

Georgie, There are privacy settings you can change to make the maps public.  I have a little bit of that at this LINK

Apr 26, 2019 03:25 PM