Ask An Ambassador: How To Use Google Maps To Build Your Business

By
Real Estate Agent with RE/MAX Elite 513.520.5305 www.LizTour.com SAL.2002007747

 Personally, I'm one that has always liked maps.  Historical maps.  Current maps.  And yes, when I travel I've got my Rand Mcnally on the seat beside me.  GPS is nice, but paper never loses a satellite signal or has a computer glitch.

This month ActiveRain and Hannah Williams are hosting a local report challenge and one of the requirements is to use a Google map within the report.  Hannah has linked to a year old tutorial I provided last year on how to create custom Google Maps.

   

Google Maps has a every real estate agent's favorite cost:  FREE!  All it takes is your knowledge, your time, and some creativity in how to use Google Maps to provide bonus content for your blogs or your website.

Google Maps appeals to the visual. We know people have short attention spans, so a good graphic can grab attention and keep it.  I could give you a list of 20 places, but isn't it easier to visualize locations on a map? 

 

And there are many different ways you could create a custom map.

You can outline an area, drop pins for locations, even trace a route.

So what are some of the ways you can use a custom Google map?

Obviously a bit depends on your market and your business, but here are some ideas (some I've done, some I should, and some .....well maybe someday). Use them right and they can be traffic drivers.  And once you create a map, the embed code is there whenever you want to use it again.

 

1.  We've mentioned subdivision maps, so let's start with those.  Establishing the boundaries of a community on a map is a great supplement to a subdivision page or a hyperlocal market report.

2.  Next step up?  How about a map of various area subdivisions.  Basically a jigsaw puzzle of sorts, and you could drop pins for each subdivision with links to your custom IDX pages (this falls into an idea I've been thinking about, I just need to carve out the time).

3.  Think niches.  Go longtail searches.  Take your city and put map pins for each subdivision with pools.  With tennis courts.  With waterfront.  With golf courses.  Equestrian.  Agri-communities.  FHA approved condos. Etc.  Maps like these could head up a web page and then link to the various communities with houses for sale.

4.  Local items/events of interest.  Map area dog parks.  Farmer's markets.  Festivals.

5.  Get REALLY personal.  Share your favorite places on a map.  Restaurants, hardware stores, nurseries, etc.

6.  Map out current new construction communities!  You know half the time the address on a builder's site isn't even on the maps yet, so beat them to it and let Google lead them to you! 

7.  Where are the area luxury home communities?  Top 3 Luxury Home Communities in Mason Ohio. or Best Luxury Communities In Springboro..there's a post or two!

8.  Got fly in/fly out airport communities?  It's a long tail niche, but are any of your competition touching on it? 

9.  Totally nailing it in a particular community?  Create a custom map and drop a pin on every address you've helped a buyer or seller.  (Been thinking about this one a bit and need to create one for the local 55+ community).


Obviously, there a lot of different ways you could implement Google maps.  Think about what works best for your business and get to mapping! 

What ideas do you have?

 

Until next Tuesday, just Ask An Ambassador if you need help!

Bill of Liz and Bill aka BLiz 

 

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Serving Warren County Ohio & Adjacent Areas

 

The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

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Ambassador
3,750,741
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Bill- I love maps...digital and on paper!!!  I like to see an overhead view of where i am and where everything else is. Once i do that, it helps me with knowing where to go!!! 

Apr 02, 2019 07:46 PM #6
Rainmaker
1,389,296
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

I'm definitely going to bookmark this and start using maps in my new location (later this year). Thank you!

Apr 03, 2019 03:20 AM #7
Rainer
128,761
Robin Wells
RAW Chimney Sweep and Inspections - Penetanguishene, ON
Giving Peace Of Mind One Chimney At A Time

Great info and excellent post.  Thanks for tips.

Apr 03, 2019 04:20 AM #8
Rainer
289,119
Andrea.B Ferreira 954-303-8289 CRS
Keyes Co. - Davie, FL
Miami Dade, Broward and Palm Beach County in FL

Never considered this before. Great idea thank you

Apr 03, 2019 04:45 AM #9
Rainmaker
1,266,325
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Bill,
I need to learn to use the Google map function.  Hannah's Challenge has me thinking how I can use it in on my new golf website. 

Apr 03, 2019 05:44 AM #10
Rainmaker
2,419,128
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Thank you for this!  I read the tutorial yesterday and updated a few of my market reports!

Apr 03, 2019 07:44 AM #11
Rainmaker
2,415,403
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Raises and at the very least...supports the bar standard

Apr 03, 2019 11:07 AM #12
Ambassador
3,898,965
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Bill:

There are so many Ah Ha’s in this post. I have done very little with maps and it’s clear I am missing out on some great oppotunities. Bookmarked so I can do some practicing and come up with some other ideas. Thanks!!

Jeff

Apr 03, 2019 11:21 AM #13
Rainmaker
2,189,278
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

Hey Bill: I have a curious question for you. I recently moved to RE/MAX (just last week). When you do a search for a "sacramento real estate agent" in Google, I come up in the box of 3 with an address where I used to work. (For some reason, my previous broker never claimed the address, and I did, so it now belongs to me.)

If I change my address in my Google business profile, will I lose the ranking? Because Google verified that I worked at my previous address. I probably cannot claim my new address as I imagine RE/MAX might have claimed it, but you never know. Brokerages aren't all that SEO savvy.

I'm thinking maybe I should not mess with what works so well. What do you think?

Apr 03, 2019 04:18 PM #14
Rainmaker
2,927,218
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

I love this idea, now to learn how to post the actual map to my actual blog

Apr 03, 2019 04:43 PM #15
Ambassador
3,153,316
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I'm a map girl too, Bill! And, love including them on my neighborhood reports. In the past, I haven't included them on market reports but, Helpful Hannah Williams set those wheels in motion! 

Great tutorial and sound advice, Bill. We can always count on your for that!

Apr 03, 2019 05:05 PM #16
Rainmaker
1,813,930
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

I’ve had Longtail searches on my mind for quite awhile now !!!!!!

Apr 03, 2019 05:16 PM #17
Rainmaker
176,172
Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

Wow! I love these suggestions and the wheels in my head are turning. I definitely need to get on board and incorporate maps!

Apr 03, 2019 06:52 PM #18
Rainmaker
653,108
Chuck Willman UtahHomes.me
Utah Homes - Alpine, UT
Utah Homes

I also like to use an app that allows me to paste in my data to create an interactive map.

https://www.batchgeo.com/

My guess is you already know about this one but thought I’d mention it for the rest of us map nerds.

Apr 04, 2019 05:25 AM #19
Rainmaker
364,417
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

GPS definitely doesn't always work out here in the mountains!    Maps remain relevant.    I've bookmarked this for future reference, as I work on updating my market reports.     Thank you 'Bliz!

Apr 04, 2019 09:30 AM #20
Rainmaker
660,350
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Thank you for the reminder on how to do this, 

How do we link it to the subdivision information for our listings and or listings in general ?

Apr 04, 2019 04:12 PM #21
Ambassador
1,597,888
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I use an overlay program called Zeemaps.com. It helpos especially with out of state investors.

Apr 04, 2019 06:57 PM #22
Rainmaker
1,055,291
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

I use Google maps a lot and embed them in my posts. But everytime I do, it feels like a different experience. The whole thing is not user friendly (to me, at least) and I feel like I'm always reinventing the wheel. 

Perhaps there's a good tutorial . . .

Apr 05, 2019 02:11 PM #23
Rainmaker
150,775
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

I'm inspired.  I will introduce the top high end communities in Orlando to AR. Thanks Bill!

Apr 06, 2019 02:05 PM #25
Rainmaker
1,453,085
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

I like to use Google Maps but, if I make a custom one, they tell me that I'm the only one that can see it, so how do I make a custom map for the general public to see?

Apr 26, 2019 03:17 PM #27
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