Using Thank Yous to Win Business

Services for Real Estate Pros with BRE# 01392374

Do you say “Thanks” enough?

If you’re like most of us, you probably don’t. There are so many times when someone does something for you that you end up taking a lot of it for granted.

Because we all do this, a sincere “Thank you” can really make a big impression on someone. This is even more true if you put it in writing.

How can you use the power of thanks to boost your business? Here are some tips.

Send a Thank You After a Listing Presentation

When you’re looking for a job, you’ll get advice to send a thank you after your interview. It’s a way of saying you appreciate someone’s time and it sets you apart from other applicants.

The same thing happens when you send a thank you card after a listing presentation. It shows that you respect the homeowner’s time, really appreciate that they spoke with you, and it helps you stand out from other agents they may be talking to.

You’d be surprised how this simple act can help a seller sign with you!

Thank You to FSBOs

Have you reached out to an FSBO? No matter what they said, take the time to thank them for the conversation. It will show a lot of class on your part, as well as getting your name in front of them another time.

You never know, if the FSBO attempt doesn’t go well, they may call the Realtor® who sent them the thank you card!

Thank You to Existing Clients

If someone has worked with you, thank them for the privilege! Not only does this make them feel great about buying or selling a home with you, it’s a chance for you to ask for referrals.

Someone who has great feelings about working with you recently is much more likely to send a referral your way than someone who hasn’t heard from you in a long time. But don’t let that hold you back from sending thank yous to clients you worked with a while back.

You might jog their memory and cause them to reach out for a new real estate deal or to send you a referral. Even if they don’t, it will give them a great feeling about you for the future.

Say Thanks for Great Service

Have you ever gotten really great service, no matter where it was? Why not send a thank you card letting them know about the impact they had?

People in service jobs rarely get kudos, so your card will definitely stand out. You can say, “As a service professional myself, I certainly appreciate meeting someone dedicated to doing a good job. Great work and I hope to see you again.”

You can even include your business card as a reminder of which customer you were and to give them your contact information.

There Are Dozens of Ways to Say Thank You

These are just a few of the times you can say thanks. Some others include:

  • Thanks for Listing. Thank your new client and assure them that you will provide them the best service available.
  • Thanks to Buyer Client After Showing. Thank them for the opportunity to show them homes and affirm your commitment to finding them the perfect new home.
  • Thank You after Purchase. Thank a client for the pleasure of working with them once their offer is accepted, and let them know you look forward to finishing the process and getting them settled in their new home.
  • Anniversary Thank You. Send a thank you on the first anniversary of someone’s purchase, thanking them for the opportunity to work with them and requesting a referral.

Are you realizing that you need to stock up on thank you cards? We have everything you need. You’ll be amazed how much a little gratitude can boost your business!


This post originally shared on PrinterBees' Real Estate Marketing Magazine.


Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Peter Mohylsky 04/03/2019 05:06 AM
  2. Sally Crane 04/03/2019 10:35 PM
Real Estate Sales and Marketing
Real Estate Rookie
Marketing 101
lead generation
thank you cards
note cards

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Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Nadine,  This is a great blog and one that always rings so true in our business.


Apr 03, 2019 08:34 AM #5
Michael Eisenberg
eXp Realty - Bellingham, WA
Bellingham Real Estate Guy

Great post Nadine, I love sending out cards, birthday's, anniversaries, wedding and home, thank you's and more.

Apr 03, 2019 09:23 AM #6
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

It never surprises me how many opportunities there are to write thank you notes. (And thank you for writing "yous" instead of "you's)

Apr 03, 2019 09:54 AM #7
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Thank you

Apr 03, 2019 11:04 AM #8
Dave Rosenmarkle
Highland Realty - Arlington, VA
32 years of providing fully satisfying service!

Real estate 101: Thank you for your business.

Apr 03, 2019 04:47 PM #9
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I say a lot of thank yous and have gotten away from the written ones, but sure need to go back to both

Apr 03, 2019 04:50 PM #10
Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

Your timing is perfect! I did a listing presentation a few weeks ago, the sellers were interviewing multiple agents. They called me back to meet again, which we did tonight. As we sat down to talk, they pulled out the folder of information I had left with them. And what fell out? The follow-up thank you note I had mailed them after that initial appointment! Was surprised to see they had put it in the folder, to be honest. As we talked, I learned I had won the listing.

Apr 03, 2019 07:01 PM #11
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Nadine. Thank you is a wonderful way to stand out because so few use it in life, let alone business.

Apr 04, 2019 04:57 AM #12
Anne Corbin
Long and Foster - Lake Anna - Spotsylvania, VA
Serving Lake Anna & Central Virginia

I just sent out 2 thank you cards to listing agents that I had the pleasure of working with to get deals closed. I appreciated their professionalism in working with me in getting the transaction completed. Reach out people!! 

Apr 04, 2019 04:58 AM #13
Kat Palmiotti
406-270-3667 (MT), 914-419-0270 (NY), Broker in NY with Grand Lux Realty and in MT with (coming soon!) - Kalispell, MT
The House Kat

People really do love getting hand written thank-you cards. Also, send one after getting a referral from someone!

Apr 04, 2019 05:07 AM #14
Chuck Willman
Utah Homes - Alpine, UT
Utah Homes

Oh the lost art of gratitude... a little goes a long way. It’s practiced by the best people.

Apr 04, 2019 05:18 AM #15
Joyce Marsh
Regal | Christie's International Real Estate - Orlando, FL
Regional Manager Regal Christie's Int'l Realty

I’m a firm believer in sending personal hand written notes as well as thank you notes. People really appreciate the thoughtfulness 

Apr 04, 2019 05:31 AM #16
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

I love the idea of thank you notes for great service. You're absolutely right.  Few people write notes to service providers.

Apr 04, 2019 07:15 AM #17
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Nadine Larder, great reminder to all of us. We work with so many great people every day, a thank you note will set us apart.

Apr 04, 2019 07:30 AM #18
Marney Kirk
Cummings & Co. Realtors - Towson, MD
Towson, Maryland Real Estate

Nadine, you are so right! I realize I have SO much to be thankful for, and I need to ensure I express that appreciation better!

Apr 04, 2019 08:43 AM #19
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude


Everyone appreciates a thank you, and as you say most of us probably don’t express it often enough. I love sending handwritten cards, especially at the close of a transaction to all who helped make it happen and of course to congratulate the buyer or seller. I definitely could send more cards and this is a great reminder. Thank you!


Apr 04, 2019 10:33 AM #20
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I write handwritten and orginal notesd every day. There is always someone you are grateful for.

Apr 04, 2019 06:56 PM #21
AndreaBFerreira CRS - SRS - CLHMS
Keyes Co. - Davie, FL
Miami Dade, Broward and Palm Beach County in FL

Yes, this is true... I have been doing this and it is a great way to reconnect with past customers as well. I love to send them birthday cards as well...  Great post.. Thank you

Apr 05, 2019 06:35 AM #22
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

A very welcome and effective technique to stay in touch, extend a compliment, and to keep your name in people's minds.

Apr 05, 2019 02:02 PM #23
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I always send thank you notes after closing, and also after a listing presentation.  What bothers me is re: listing presentation, often the sellers will not be courteous when I follow up--I specifically ask them to let me know what they decide, etc in a diplomatic way. They always agree--but quite often just don't respond at all.

Apr 06, 2019 12:55 PM #25
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Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder
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