4 Ways to Write Amazing Titles and Headlines

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

You read the title, right? Are you reading anymore? Did you know that only 20% of people read the copy? That might be extreme but most of us want the facts...FAST. Just give me the meat. And many times we can do that from the headlines alone. A friend of mine said she didn't want to watch all the Game of Thrones so she just YouTubed the main points and is caught up in about 2 hours. We are kind of like that so how do you write amazing headlines to capture people? Well, your main headline isn't the only thing to focus on. The headers through the article are important too. So here's what you need to know.

The headline needs to specifically state exactly what the article is about.

You can't just say, "The one thing you're missing today". This could literally cover millions of things. It has to be insanely specific such as "Clean your entire bathroom in 15 minutes or less". That article better be about how to clean my bathroom in 15 minutes.

Use numbers.

People love numbers. Five ways to do this, 10 ways to do that, etc. People love numbers and when you give specifics in the title, people can mentally wrap their head around it a little bit better even if it's a large number. "Over 100 homes sold this year on Mercer Island alone" - that will probably get you a few sellers. Research has shown that headlines with numbers got over 300% more thanks then any other form of a headline.

Be urgent.

The headline needs to evoke strong emotions and urgency. Use words like "now", "fast", "new". And, you don't need to put all of them in one headline. Don't go overkill either. "5 fast and simple ways to increase your home's value" Make sure you're giving them a teaser headline so they instantly have the fear of missing out.

Is the headline about you or your reader?

Does the headline instantly say what's great about you or how you are helping solve the problem? Headlines like, "We are the best real estate team in Chicago" has nothing to do with the customer. So what? How will that affect me? I have lines such as, "Your home sold in 30 days or less for top market value" really speak to the client and make it all about them.


Use How, Why and Are You or Is...

Where, when, why, what, and how... people want answers and often input their search queries in the form of a question. So titles such as, "How to Use Etched Glass to Determine Radon Exposure" or "What to Wear for a Family Photo Shoot" will be the answer to their questions.


People want quick and easy information that will solve the problem. Are you the hero of the story or the guide helping them solve a problem? The headlines don't have to be fancy but they do need to be specific, urgent, informative, and specifically state what the article is about and how it will solve someone's problem.


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Personal SEO Tim and Tammy Emineth

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Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677


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Dave Rosenmarkle
Highland Realty - Arlington, VA
32 years of providing fully satisfying service!

This is where it all begins - or not. Well said.

Apr 03, 2019 04:49 PM #10
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Hi, Tammy Emineth Me, I like to watch the 2-hour  game of thrones, in fact, make it three hours.  Like what you have to say here.  My titles usually say what the post is about. I thought that made them boring.  This is good to know. You mean I am actually doing something right? 

Do you have to be careful about TMI in the title  ?? 

Apr 03, 2019 04:57 PM #11
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

You got me with the Title. I read the whole post and found all the ways to write amazing titles and headlines. Now, to put it into practice.

Apr 03, 2019 06:31 PM #12
John Hanford
Hanford Housing - Groton, NY
Rehab homes

I wanna be like Tammy

Apr 03, 2019 06:33 PM #13
Jackie Barikhan
Lake Forest, CA
Right Choice Mortgage - www.mylenderjackie.com

Tammy is the best!   :-)

Apr 03, 2019 07:25 PM #14
AndreaBFerreira CRS - SRS - CLHMS
Keyes Co. - Davie, FL
Miami Dade, Broward and Palm Beach County in FL

Well said... the importance to be considered ASAP, from the title to message. Thank you!

Apr 04, 2019 03:47 AM #15
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

This is the bottom line: "teaser headline so they instantly have the fear of missing out."  

Thanks, Tammy!

Apr 04, 2019 03:59 AM #16
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

As always, your advice is spot on! When I am searching for information, I am drawn to headlines that encompass all of your suggestions.

Apr 04, 2019 07:11 AM #17
William Cook
Omni Fund, Inc. - Sarasota, FL
Your Mortgage Lending Expert

Nice valuable share Tammy.

I've read tests that say if your site is #2-5 position in Google and your title is better, you may soon become No.1 because of more clicks and user engagement on your site than the current #1. Obviously other factors come into play too.

Apr 04, 2019 07:56 AM #18
Marney Kirk
Cummings & Co. Realtors - Towson, MD
Towson, Maryland Real Estate

Tammy, this is great - and I love that you used your own points to, well, make your points! :) I try to use numbers on a regular basis, but I need to improve on creating urgency and making it about the reader. Thank you for this post!

Apr 04, 2019 08:33 AM #19
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Nice new photo Tammy!

We've become an "instant gratification society."   So we've got to write to appeal to that.    Subheaders and numbering systems allow people to scan quickly.    Your post works well for this, and you ended on the most important point - "What's in it for the reader?"

Apr 04, 2019 09:21 AM #20
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

I had learned this all before and somehow, still manage to mess it up almost every time. Thanks for the reminder.

Apr 04, 2019 10:11 AM #21
Monique Ting
INET Realty Honolulu, HI - Honolulu, HI
Your agent under the sun

Mahalo Tammy!

You certainly know how to peak my interest and I like your  up to the point, concise and very helpful piece of advice... Thanks again!

Apr 04, 2019 01:14 PM #22
Ken & Velma | The Rohn Group, REALTORS®, GRI®
Dream Team International - Gilbert, AZ
Serving Gilbert, SE Maricopa and Pinal Counties

This article is timely for me. I'm going to utilize one of your suggestions on a FB post right now!

Apr 04, 2019 05:16 PM #23
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

I wrote a blog a few days ago that asked a question but gave the answer in the question, and when I read it later, I thought why in the world did I give away the reason to read the blog??? Duh!

Apr 04, 2019 06:42 PM #24
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I have noticed quite a few headlines about 5 ways to do this or The Best Recipe for x etc.  Sounds like clickbait but it works!

Apr 06, 2019 12:53 PM #25
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Thank you for sharing , always good information. My thoughts are rolling on how to make better title to capture more readers. 

Apr 07, 2019 11:50 AM #26
Jean Wawrzyniak-Fry

GREAT ARTICLE!! I know I tend to scan for the key points.

Apr 12, 2019 05:34 PM #27
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

I love your quick and easy article and tips, and will try harder to make better titles!

Apr 26, 2019 03:14 PM #29
Suzanne Strickler
Realty Mark Associates - Havertown, PA
School is never out for the Successful.

 Tammy Emineth ~ telling clients what you can do for THEM is paramount. What's in it for them is exactly what they want to hear.

May 02, 2019 08:54 AM #30
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