What Should Sellers Expect from their Listing Agents?

Real Estate Broker/Owner with Cam Realty and Property Management

What Should Sellers Expect from their Listing Agents?

First and foremost, not every agent works the same way and state laws when it comes to real estate may be different. So, if you are a homeowner thinking about selling your home in Florida, I would caution you when taking advice from a friend with a real estate license in Colorado.

From a consumer standpoint, marketing a home should be the same regardless of the location, however, listing and selling a home is a lot more than putting a lockbox on the door or wherever else is appropriate and a sign in the yard and hopefully entered the listing into MLS and wait for the potential buyers strolling in.
Even though agents make it look so effortless, even fun to coordinate a real estate transaction, there’s a lot of in the back-end you may never even know about.

So what should sellers expect from their listing agents when selling a house?

-Communication- this is probably one of the most important parts of the transaction. Be sure to talk to your agent about how often they will communicate and the method. Communication is essential even if there’s no activity.

-Marketing- your agent will provide you with helpful tips on how to prepare it so potential buyers will fall in love enough to write an offer. Your house should be ready to show outside and in. Once the house is ready to market, your agent will then coordinate a time to get professional photos taken. Remember, most buyers start their search online.

-Timelines- whether you’re the buyer or the seller, you must read the contract and ensure you meet all the deadlines set forth. The closing date is probably the one most home sellers pay attention to, however, several things must take place in order to get to the closing table.

-Their interaction with other agents- real estate transactions should never..ever..ever be about the agent but all about the buyers and the sellers. Listing agents and buyers’ agents should work together, as a team so everything goes smooth. However, that is like expecting a winter without snow or no rain in the spring months if you live in Florida. Not going to happen! Listing agents should stay in their lines and do what it is they were hired to do by their seller clients/customers. So, how do they cross that line?
I can give many examples but here are few;
~communicating with  the buyers directly and bypassing their agent
~contacting the buyers’ lender to ask questions they should not be asking
~re-writing the contract in the form of an addendum..just pointless
~following them around the house like a puppy-dog during showings and home inspections

-Coordination- your listing agent will coordinate and schedule all the showings, the inspection, appraisal, respond to all the offers in a timely fashion and finally, schedule the final walk-through.

Above are some of the important roles your listing agent plays, in addition, listing agents also work with the title company(in FL) to ensure they have what they need to coordinate to get the file to closing.

Not every agent works the same way, I suggest speaking with a few and select the one you can trust. If you’re not satisfied, do not wait until the listing expires but address the issues with your agent immediately. When selling your house, every day counts and the last thing you want is to find yourself in a place searching for the next agent. If your agent is not responding, contact their Broker.

Selling your house should not add any stress to your life, on the contrary, it should be a time of celebration and joy. As agents, that should be our goal.

What Should Sellers Expect from their Listing Agents?



Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 05/15/2019 01:00 AM
Home Selling
Almost Anything Goes
Be The Best In Your Field

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Beth- very good point for sellers to understand.  Find the agent you trust and rely on their advice.

Apr 04, 2019 09:47 AM #3
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Beth - the practice of real estate varies much by location - sometimes within the same state, county or city.  The proper expectations established upfront and agreed upon are critical.  So much wasted time, mis-placed energy and "wondering" can be eliminated and substituted by better things.   

Apr 04, 2019 10:10 AM #4
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Love this post, and you are on point about communication.  It is the key to any successful real estate relaationships or any relationship in the book.  I hope this post gets featured, and if not Carol Williams here is a wonderful post for your Second Chance Saturday feature.  A

Apr 04, 2019 10:16 AM #5
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Great post, Beth. You've covered all the bases for sure... I'm often amazed how many sellers don't demand many of these things and then wonder why their home is not selling.

Apr 04, 2019 02:11 PM #6
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Beth good advice.  Communication and expectations are key to a successful relationship.

Apr 04, 2019 04:05 PM #7
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

Hello Beth: What a timely topic. My partner and I were discussing this very thing today. She says some sellers seem to think it is so easy to list a home and sell it that they could do it themselves. I told her, yeah, tell that seller to go down to the homeless camp and drag the first homeless guy over to their office and let them do their job for a few days to see how it goes. Makes about as much sense as a seller from some other profession trying to do our job.

Apr 04, 2019 05:05 PM #8
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Beth- and very feature worthy!  You've provided those who are thinking of selling their house with many tips on what to expect from their agent. 

Apr 04, 2019 06:57 PM #9
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Beth:

This is always an important topic for sellers to think seriously about. These are issues that sellers should not only expect but demand, without question. For me communication is at the top of the list! Sellers do not realize how much goes into selling a house and working with the right agent who knows what needs to be done, and who communicates well and often, is key!


Apr 04, 2019 08:16 PM #10
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Beth, I could have sworn I commented, clearly need to watch the Post Button closer, with that said there are many separators but one of the key separators is Honesty and Communication,Endre

Apr 04, 2019 11:10 PM #11
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Home and Condo Specialists

Oh yes Communication should be number one! That's what is so important and needed throughout these transactions.

Apr 05, 2019 05:19 AM #12
Amanda S. Davidson
Amanda Davidson Real Estate Group Brokered By eXp Realty - Alexandria, VA
Alexandria Virginia Homes For Sale

Beth, you did a great job on this post, congratulations on your feature! Communication is such a big one and can make or break a deal. Sellers have to do their research and select the right agent. I'm always left scratching my head when an agent on the other side can't be tracked down or even respond to a text. Not all agents are created equal. 

Apr 05, 2019 05:35 AM #13
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Congratulations on your feature recognition. This is excellent advice to share with prospective home sellers.

Apr 05, 2019 05:39 AM #14
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Your words are always wise and sellers in your area are definitely lucky to have you to call upon!

Apr 05, 2019 07:14 AM #15
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author


Apr 05, 2019 07:25 AM #16
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Good agents make every attempt to have the tranaction run smoothly ...and give their clients the very best happily ever after !

Apr 05, 2019 02:22 PM #17
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

One of my first questions is to find out how the seller likes to communicate - some prefer calls, others texts, others e-mails.      Make them comfortable and keep them informed even when nothing is happening.       There is so much that goes on behind the scenes they wouldn't know about otherwise!

Apr 06, 2019 08:35 AM #18
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I'd like to add that sellers should expect professional photos taken of the property!  And this blog made me think of a topic to write about--what agents should expect from their sellers!!

Apr 06, 2019 01:07 PM #19
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

I agree. When deciding what listing agent to use, sellers should definitely pay attention to the items you mentioned above. Communication is definitely key!

Apr 07, 2019 04:24 AM #20
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Beth Atalay - Congratulations on your Feature here on ActiveRain! 

Yes! Good communication is universal; however, when it comes to Real Estate buyers and sellers really need to listen to their own Listing and or Buyer's Agent and not what they read in the news or see on TV or hear from well-meaning relatives who live in other states. 

Apr 08, 2019 10:15 PM #21
Marney Kirk
Cummings & Co. Realtors - Towson, MD
Towson, Maryland Real Estate

Beth, this is a terrific post, and I really appreciate your beginning paragraph: "So, if you are a homeowner thinking about selling your home in Florida, I would caution you when taking advice from a friend with a real estate license in Colorado." YES, YES, YES! Thank you for starting with that!

Apr 10, 2019 05:17 PM #22
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Beth Atalay

Cam Realty of Clermont FL
Sell or Buy Homes in Clermont FL
Spam prevention

Additional Information