Instagram Marketing Trends in 2019

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Instagram is a popular and highly visual site than be a very effective marketing tool for your business.

What’s Instagram? - Instagram is owned by Facebook and is gradually being transformed into a site business can use for marketing. Don’t worry, though, it still provides the fun of sharing pictures with family and friends.

Cross-Promoting Facebook and Instagram Ads - If you run an ad through Facebook, you can save time and effort by cross-promoting it on Instagram. It will be reformatted to suit the site. You can get a significant number of mobile visitors in this way.

An Inside Look into Who You Are - Customers and prospects like to feel they know you and are getting insider information. Photos and videos of who you are and what you can do to help them build relationships with your target audience.

Now You See It…Now You Don’t - The content you post will only be visible for 24 hours unless you pin it to your account. This means your account can stay fresh and fun and create the perception there is always something new going on.

Telling Your Story - Storytelling is a very popular marketing trend. Stories on Instagram combine photos, video, and text for a unique view of a product and your brand.

Who Uses Instagram? - Instagram and its competitor Snapchat are mostly used by 18 to 30-year-olds. The 45- to 54-year-old groups are starting to use Instagram more and more. Contrary to popular belief, young people are still on Facebook. They’re using it to keep up with family news and their Facebook friends. Now their families are joining Instagram to keep up with all the young people’s pictures and videos, and to share their own.

What marketing tools work on Instagram?

  • Hashtags – Create a unique hashtag around a product or service to stimulate interest and track your success.
  • Instagram Live – Businesses are having increasing success with this tool when used as a trailer for a movie, giving a sneak preview of what’s coming up.
  • Contests and Giveaways – These always work well, particularly at a visual site like Instagram, with a photo of the tempting prize.

Your Own ECommerce Store? - Instagram is experimenting with allowing users to create eCommerce stores inside Instagram. This leverages word of mouth about products people are interested in. It emulates Pinterest, another visual site, where more than 50% of users click to buy what they see there.

Instagram will continue to be on the rise in 2019. Think of the possibilities!


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Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

HI Pamela Cendejas - I have been using Instagram for quite some time. I have an app called uplet that lets you drag and drop pics or 59 sec video from your desktop. On video - it takes the image at the 10 second mark and uses that as the thumbnail.  It is a great tool to promote my website and Sedona Lifestyle. 

Apr 04, 2019 02:49 PM #1
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Congratulations on the feature Pamela Cendejas!   I'm glad to learn this information about pinning; I can't imagine posting something only to have it disappear in 24 hours!    If only I had the time/inclination to actively post on a fourth social networking site though.

Apr 05, 2019 04:52 PM #2
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

It's astounding howmuch influence Instagram has !  I post but not as much as some people. It is a great marketing tool

Apr 06, 2019 01:08 PM #3
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

A lot of times,you can pay for ads andthen pin them to your account also. Just take a picture of them and you can post them as regular posts or stories. Mary Hutchison, SRES, ABR

Apr 18, 2019 10:52 PM #4
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I know a lot of people including myself will get a lot of targeted ads on Instagram and they are pretty effective! :)

Apr 18, 2019 10:53 PM #5
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

With over 700 million active monthly users and over 4 billion likes per day, if you have a  business, it is important to share your brand on the IG  platform. 

Apr 23, 2019 12:15 PM #6
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Pamela Cendejas

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