Is the apprehension we as Stager's encounter from both sellers and Realtors alike because we have failed to effectively communicate the value of our services? The top twelve most persuasive words utilized in the English language are as follows:
1.You 2. Money 3. Save 4. New 5. Results 6. Health
7. Easy 8. Safety 9. Love 10.Discovery 11. Proven 12. Guarantee
As Stager's how can we incorporate these words into our presentations when educating sellers and Realtors of the value Staging adds to their listings. Let's attempt comprising rhetoric, which could possibly make us the most sought after commodity in Real Estate!
Mr. Seller/Realtor, did "You" know that when "You" Stage your property how much "Money" "You" actually " Save"? The less time your property is on the market, the less mortgage payments for "You" Mr./Ms. Seller, "You" also go to closing sooner. Not to mention the less "Money" spent on marketing for "You" Mr./Ms. Realtor, "You" also receive your commission sooner.
This marketing tool may be "New" to "You" however, the "Results" are "Proven". Staging is good for the "Health" of the economy, as your listings will sell faster. When a home sells quickly, the process is "Easy" for sellers. This course of action is "Safe" as I am a professional who will handle your property with "Love" and once you experience Staging, I "Guarantee" you will share this "Discovery" with all of your clients.
Will using statements containing these words actually have the impact Frances Cole Jones, the author of "How to Wow", Proven Strategies for Presenting Your Ideas, Persuading Your Audience, and Perfecting Your Image" claims?
What do you all think?
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