TOP DOLLAR DYNAMICS (real estate theme)

Money makes the world not only go round but is one of the necessities of life. We learn this very early on and train ourselves to be a person that looks for opportunities. Using the dynamic of one thing leads to another, we finally come across our success and it tastes sweet so much so we want more of it. This is expected. However, something comes to interfere with it all...

GREED ON THE HUNT!

This is a subjective dynamic to be sure and if you strive for one penny more than you know you shouldn't have or want or to go about it in a questionable way may lead to "greed" entering in. Sometimes it can cost you money trying to get the most money or advantage out of something. It spares no one and once ingested becomes very addictive effecting behaviors, thinking & character. We want results in sales not stories to tell

SELLING SOMETHING?

Selling a home is a sellers chance to win big & even BIGGER!. They are over-whelmed with the thought of gaining but not so much as losing. Expenses & misspent time are losses while gains (results) are the prize but at what cost? I have seen clients object to commissions, escrow costs, too low pricing and the like so they can have more. I have seen good offers turned away for same or silly reasons. What ever happened to a bird in the hand principal? In big money scenarios I have seen that two birds in the bush may be the target

CURRENT EXAMPLE OF HOUSE FOR SALE 

I have a client who wants top dollar and so do I. He can't make up his mind on pricing and I have submitted 5 comps to narrow it down. It is a question of about $25,000 if we go market price or his price. He is in torment not able to decide. Are we forgetting the rest of the sale money (equity) to be had? Let me explain...

GET IN AND GET OUT EFFICIENTLY AND EFFECTIVELY

We forget that a sale is our most important point to reach and getting there is full of obstacles. Trying to squeeze a lemon dry takes as much effort as reaching for another and having at it. Too much time spent when not necessary is not good time spent at all. Acts of God and man lurk. Why jeopardize the "chunk" equity? Why subvert the mission? Anything for sale must be sold not played with. Get-in & get-out!

BEFORE THE CRASH

There were many trains of thought before the last market crashed and burned. Flippers were buying Real Estate and selling it with quick, fast returns. They understood the bird in the hand is worth more than two in the bush concept. Egging this on was the stagnant stock market. Sellers were anxious to cash out and buyers wanted to get in. THEN, the music stopped (as in musical chairs). Got chair? No one seen it coming either

LIGHTNING SPEED LOSSES

Flippers got stuck with a product that they never wanted to own. Sellers who wanted to sell for top dollar missed the window. The market itself shifted from a radical seller/buyer market to a seller standstill and a buyer beware! The market came to a abrupt stop. The banks were faced with loans on deflated Real Estate

 REAL ESTATE MARKET ANALOGY

I had the mother of a woman at an open house tell me in front of her daughter that her daughter just won't take the steps to buy seriously & keeps putting it off yet she is interested in buying. I turned to the daughter and said: Real Estate is like a slow-moving freight train that never stops. We must be prepared to jump-on or off if you want to ride this train anywhere..

WAIT FOR MORE MONEY?

Just like there are all different people to make the world go-round sellers are no different. I have seen quick-sales, wait & see sales & no sale-sales plus everything in between. We lose track of the fact of the dynamics of the game itself. Imagine playing chess/checkers & no one makes a move? There is no game!!

SELLERS MATH

For those sellers who have a mortgage in addition to other expenses, waiting months to get an unreasonable figure also has you paying months of expenses. Expenses stop once the sale takes place. Whats the point of paying more to get that same more...down the road? Take what you can get NOW and begin the new life!

BUSINESS-MORALE

I visited a premier car dealer that was the mother of all car-purchasing places specializing in several high-end brands of cars. Two beautiful stories high and blocks long of razzle-dazzle cars for sale with people so enthused to help & dressed for the occasion. The joy of doing business permeated the air. Furthermore...

 EVERYTHING & THEN SOME

This place had a retail, eating, & media center in addition to different departments designed to move cars from the dealer to the purchaser in the most pleasant ways possible. All employees walked around in a high-state results smiling, assisting & delivering on the reason why YOU were there! Buy & Sell-Sell & buy

REAL ESTATE UPS THIS

The same stakes and dynamics should exist in healthy buy/sell dynamic. Anyone NOT on board with the buying and selling puts brakes on the operation. Why do that? Don't learn this the hard way. I have seen stubborn sellers change their minds and chase sales and pay to do so. Why not begin on the right foot?

 

Richie Alan Naggar          Ran Right Realty       Riverside, Ca

Real Estate Broker and AUTHOR of the popular Pearls for the Soul books on life, love, intimacy and purpose

Richie@RanRightRealty.com         Richie@Pearlsforthesoul.com

PEOPLE FIRST...THEN BUSINESS