There's been some debate on whether or not an open house does any good. Sure, it's a good way to get the word out about a new listing, especially for the first weekend or so, but the chances of an open house actually selling the property can be a little more tricky. However, there are some great ways to make your house stand out and make it more memorable. Here are five simple tricks to make your open house more memorable.
#1. Offer a brochure.
Whether your home is staged or vacant, offering a brochure or a featured paper that talks about all the benefits of the location and the property can really make your house stand out. It can make it stand out even more if you allow people to take that brochure with them. Maybe you're in one of the top-rated school districts in the area, where your home is a quiet neighborhood with no barking dogs and great neighbors. Of course, some of these things are all subjective, but the homeowner can point out features that a real estate agent may not be able to. Perhaps you're just two blocks away from the local coffee shop, or you know a secret route to the freeway that nobody takes for the morning commute.
#2. Cater to all the senses.
An open house should immerse the potential buyer in a unique experience that's separate from browsing online photos. You want your visitors to be wowed in every way such as opening a window to let the aromatic perfume of spring waft its way through the house or maybe even have a professional chef come in and make hors d'oeuvres or cookies in the kitchen. It will keep people fed, entertained, and definitely stand out. Maybe you have amazing appliances that you want to feature, a relaxing spa-like master bathroom ready for an evening soak; whatever it is, make it a feast for the senses.
#3. Consider a drone to hover over the house.
Your neighbors might think you're conducting some covert operation but it will definitely be memorable. Drone advertising is an eye-catching way to attract attention and you can attach professional banners to fly them above your listing and make it a visible part of your market.
#4. Consider an agents only open house.
Often called the brokers open, you can build a list of every agent who is sold the house in a particular neighborhood throughout the past year and attract buyers agents throughout the area. We can call them and personally invite them to the event and have hors d'oeuvres and refreshments ready. This leaves a lasting impression, especially when it's done personally.
#5. Schedule strategically.
See if there are any other open houses in the area because a lot of buyers will browse several open houses at once. You usually want to be the first one they see because, after a few rounds of open houses, a lot of people stop for lunch and may or may not go back to touring open houses or have the energy to go to anymore. Scheduling in the morning may actually benefit you and the sale of your house.
These are just a few simple ways to attract potential buyers to your open house but each home has its own benefits as well. To find out how we can attract the right buyer to your next open house in Columbia give us a call today.