An email I had tucked away in my files cited “7 Scientifically Based Copywriting Tips.” The writer said to be wary of selling “savings” and to instead sell “time.”
Are either of those what you sell when you’re marketing your services?
I think so, and I think they’re both important to your potential clients.
You sell both time and savings to a listing client when you demonstrate how you will guide them to do all the right things about pricing and presentation. By following your expert advice and availing themselves of your extensive marketing and negotiating skills, their homes will be sold quickly, and for more money.
You sell time to a buyer by showing them how you’ll sort through the listings and eliminate those that clearly won’t suit them. Then you’ll alert them to new listings that might fit their needs, thus saving them from continuing to search on line.
You sell them savings by advising them on the market value of homes they might consider and by assisting with negotiations.
But of course, as REALTORS® you do sell more than time and savings.
You’re also selling understanding and emotional support, which leads to peace of mind.
Graphic courtesy of Stuart Miles @ freedigitalphotos.net