Newsletters are Not...Same Copy Fits All....

By
Real Estate Agent with EXP Realty 414-525-0563 57026-90 Broker

. If you have subscribed to our blog for a while, you know that part of our marketing is "old school" snail mail newsletters that are sent in purple envelopeenvelopes once a month. There are several different versions of the newsletter that go to differnt target markets...and because the audience is different...the copy is as well.

   The copy format is that we use a quote at the top of the page...gratitude to Paul S. Henderson, REALTOR®, CRS Will Hamm  and others who unknowingly but helpfully contribute to this part of our monthly communications.

   The copy includes a variety of categories with a paragraph and illustration paired with it.  The categories for the version sent to past, newsletterpresent and potential clients include general topics such as energy saving ideas, new home care products, trends in decorating, maintenance tips, housing market trends...we work hard at truly making this communication to serve the audience with "news they can use" as opposed to being purely self serving..choose us, pick us, refer us.

We know that as a result...the newsletters are shared with other neighbors, church groups, employee bulletin boards, teachers lounges and other places. 

    Since this is a monthly market effort, during the month we have eyeswriting for articles we see on the internet...in active rain, newstories in other media that may be  relevant  and put them in a file on our hard drive so that this does not become an "all at once" labor intensive sort of task.

    Members of our brokerage that are part of our downline also receive versions if they wish to support their marketing efforts if they so choose. Their spheres have embraced this effort and they have been rewarded with referrals and compliments.

   Different niches in our practice have different content but each newsletter also includes a second sheet that is not real estate related but is a kind of life lesson. This is printed on  colorful themed letterhead to match the season or holiday that month.  We buy all our letterhead and envelopes in bulk and our commercial grade printers handle the hard work of printing each version. The "newsy" newsletter is printed on a colored sheet that coordinates with the themed letterhead.  handwritten notesAll neatly folded in our purple envelope...and also we may put handwritten notes in some of them each month...i.e. thank you for joining us at "Nacco Tacho Tuesday"...Congratulations on...whatever personal message is appropriate. 

     Newsletters, labels (updated monthly), envelopes and first class postage are picked up by a gal who assists us in this task and off they go to the post office.

      Writing and cooking are two of my "passions" ...sometimes stress relievers...diversions...call them what you will...I enjoy it and hope that our newsletters like this post has brought you "news you can use."

      This has been an informational marketing post brought to you by Sally K. & David L. Hanson, Broker Associates with EXP Realty honored to be of service for all things real estate in southeastern Wisconsin.

Posted by

Sally K. & David L. Hanson, ABR, CDPE, CSS, e-Pro,ILHM, REDS


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Rainmaker
3,166,173
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Sally and David. Like you originality appraoach. Kudos to you and the purple envelope content. Enjoy your day!

Apr 11, 2019 05:10 AM #1
Rainmaker
3,123,249
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Home and Condo Specialists

You certainly invest in the time to make these newsletters worthwhile to your different spheres. This is one of the reasons you are so successful!

Apr 11, 2019 05:10 AM #2
Rainmaker
733,898
Norma J. Elkins
Elite Realty Group - Morristown, TN
Realtor - Elkins Home Selling Team

I absolutely love this idea: "also includes a second sheet that is not real estate related but is a kind of life lesson".  That is a more personal approach.  Great idea...thanks for sharing!

Apr 11, 2019 05:19 AM #3
Rainmaker
3,521,037
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Sally and David. I was am still am old school as well. Nice post.

Apr 11, 2019 05:24 AM #4
Rainmaker
3,186,456
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Each sheet has all our contact information Norma J. Elkins so should they "get separated" ....we never do !

Apr 11, 2019 05:24 AM #5
Ambassador
3,042,373
Paul S. Henderson, REALTOR®, CRS
RE/MAX Northwest. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

 I always enjoy knowing that you get further use out of my quotes for your newsletter. Thank you for sharing Sally K. & David L. Hanson 

Apr 11, 2019 06:51 AM #6
Rainmaker
1,833,904
Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

I have to think your newsletters are immediately recognized and well received!

Apr 11, 2019 02:02 PM #7
Ambassador
3,742,292
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Sally and David that is a smart practice, and makes the Newsletters more relevant.

Apr 11, 2019 04:17 PM #8
Rainmaker
1,153,707
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

HI Sally K. & David L. Hanson - I don't think I have told you that you are the authority on the monthly newsletter.  I love your ideas and hope others will follow a call to action. 

Apr 11, 2019 06:54 PM #9
Rainmaker
3,186,456
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Thank you Sheri Sperry - MCNE® our downline in EXP is enjoying it as well...and having success..it's a marketing habit that is worth making a regular one !

Apr 11, 2019 07:00 PM #10
Ambassador
3,774,490
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Sally and David- I'll bet your recipients love seeing that purple envelope in their mailbox!!! And that special touch of a handwritten note goes a long way in making it even more special. 

Apr 11, 2019 07:20 PM #11
Rainmaker
1,509,120
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I'd love to know more about your life lesson pages.

Apr 11, 2019 09:30 PM #12
Rainmaker
2,826,199
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Sally,

I looked but did not see that star making this a feature.  Pity, they lost out on this one

Apr 12, 2019 12:30 AM #13
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Rainmaker
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Sally K. & David L. Hanson

WI Realtors - Luxury - Divorce
For All Things Wisconsin Real Estate...Call the Hansons
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