Twitter: Effective Marketing Tool or a Waste of Time?

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Twitter for business – Is it an effective marketing tool or just a waste of time?

Statistics show that Twitter’s popularity has leveled off with no significant new growth as compared to other social sites. This could be due to the rise of Snapchat and Instagram. To be competitive, Twitter has started to offer the option of tweeting gorgeous content like its competitors. They have also made a couple of significant updates that can help users get their message across.


Higher Character Count

Instead of the previous character limit of 140, it has been increased to 280. This gives businesses better description opportunities.


Got A Lot to Say? String Tweets Together

Those who need more than 280 characters can now string tweets together into a series. Some businesses are using this method of posting to market using storytelling.


Photos and Video

Images can enhance your tweet and definitely garner more attention. Twitter has also added a Twitter Live functionality. You can record, import, upload and go live in a similar manner to Facebook and Instagram now. Creating video ads on Twitter can prove to be very effective.


Is Twitter an Effective Marketing Tool or a Waste of Time?

If you have spent time and effort building up followers, it would be a waste of your time to abandon your account. To be effective, your tweets should include what’s new in your business. Mention new products, services, events, awards, and projects you are working on. Tweet about surveys of your customers and any other newsworthy items you can think of.


Raise your profile with the following tools:

Hashtags – Hashtags can be buzzwords you create yourself, or tags already being used to promote a niche, idea or industry. Users can click on a hashtag to see the latest content published about that tag, giving you more visibility.

Chats – Engage in Twitter chats, and create them yourself. Invite people you think would be good at discussing the topic by using the @ symbol.

Use a Scheduler – Schedulers like or the popular can help keep your tweets going out on a regular basis. However, check your preloaded tweets to make sure your promotional tweets are not going out during a major event like a televised funeral, disaster coverage, etc. Some people could find it offensive.

Promoted Tweets – Promoted Tweets can be purchased to reach a wider target market or to create more engagement from existing followers.

There’s more to Twitter than meets the eye. Now that you know a little more about its function, tools, and benefits, give it a try.


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  1. Ginger Harper 04/11/2019 12:39 PM
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Rainmaking - Internet Marketing Strategies
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Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Pamela Cendejas - we have effectively used Twitter at conferences and had a tweet board.

Apr 11, 2019 10:03 AM #1
Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

I consider Twitter as something that "rounds out" the social media picture to help build street cred. Don't spend a ton of time on it, so not ready to abandon it.

Apr 11, 2019 10:57 AM #2
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Thanks for the important info Pamela.  This is a tough one to milk.  Thank you.

Apr 11, 2019 01:07 PM #3
Sarah Layton | Copywriter & Inman Star Contributor
Best Real Estate Writer, a Layton Media brand - Bradenton, FL
I provide real estate content marketing services

Many people forget that Twitter, like all social platforms, functions well as a search engine. As a real estate agent, you can search for popular topics or hashtags that are relevant, and narrow the search by location to engage with other users that could become clients. 


For example, if you are hunting FSBO's in NYC, run a search for homes for sale by owner and select NYC as the location and you will find everyone that has just listed their house for sale and is trying to get it sold. 

Apr 11, 2019 02:06 PM #4
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

I have 556 followers on Twitter - no idea who they are! They came across some tweets and started following me. I have not been able to figure out how to convert anything Twitter related to business. 

I will give your tips a try - I'm sure I'm not working it effectively.

Apr 11, 2019 02:26 PM #5
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Pamela Cendejas

Congrats on your feature!  You put forth some great ideas to help with our marketing. I have always thought that I had to work very hard to get followers on Twitter.  I wanted people who were into real estate. I use it but my first choice is FB and Instagram. My pics get a decent amount of clicks. on Instagram. Decent to me is 15 to 20. Ha Ha!  I checked out my niece's Twitter account and she has 466K followers. 

Apr 11, 2019 05:31 PM #6
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I suppose I should think about going there again. I stopped years ago when I saw people tweeting about their need to use the rest room. Ugh.

Apr 11, 2019 06:04 PM #7
Christine Bohn
RE/MAX Professionals - Gainesville, FL
The Bohn Team, Gainesville FL

I have never been a twitter queen.  I've never liked it as a social platform. Politics made it even worse for me.  I don't think it has any value in my business marketing.  It good that some do find it useful in their marketing.


Apr 11, 2019 06:13 PM #8
Vickie Teel
Allison James Estates & Homes - Port Charlotte, FL
Sharing Florida sunshine one homeowner at a time!

Thanks for writing about this.  I've picked up some good nuggets from you and from some of the comments.  I like Twitter and now may have to put some work into it.

Apr 11, 2019 06:26 PM #9
Heidi Johnson
Heidi Naturally - Greenwich, OH
Educator providing healthy tips for busy moms

Good tips here. I don't get on it much but I do have some pinterest boards that post to it automatically. It seems like people either love it and are on it all the time or they just have it running in the background and don't check it that often. Thanks for the reminder about its features. 

Apr 11, 2019 09:07 PM #10
Kat Palmiotti
406-270-3667,, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

I haven't done much with Twitter - I link to posts from time to time, but that's about it. These are good tips for me to consider, though. Thank s!

Apr 12, 2019 02:31 AM #11
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

I don't get it....

Apr 12, 2019 06:50 AM #13
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Maybe I've been on Twitter long enough to now avoid some of the "noise" that can be there ... but those I choose to follow are uber-focused on just a few topics, such as real estate, local info, marketing, financing/financial.  And ok, guiltily I will admit to Cubs and golf info too.  But my feed is full of fairly relevant news (for me) regarding them, so I'm very happy with Twitter a majority of time.  The things you can learn are amazing!  Plus I think there is great value in the visibility it affords me.  For a LO that pretty much does all their own marketing, it's a great tool.  You do have to work at it consistently ... just like anything else.


Apr 12, 2019 09:54 AM #14
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Great information Pamela Cendejas ... I have been on Twitter for quite some time and your tips are useful. If you work Twitter ... Twitter will work for you. The use of hashtags is important so you are found by those who seek your service or hobby or topics of interest.  And be sure to Like and Re-Tweet those who you agree with and when toy re-tweet (re-share) it gives you more mileage to reach the people you desire to work with or build relationship with.

Apr 12, 2019 10:45 AM #15
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

I've had an account for a long time but rarely go there. I was not even aware that they had doubled the character limit, so thanks for the helpful info. Maybe it's time to give it a second look.

Apr 12, 2019 03:35 PM #16
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

I use Twitter if I want to complain about a business because that generally resolves the issue within minutes. Sometimes I post irrelevant stuff, which I think people would actually prefer. Most of my Tweets are my blogs, which is probably boring. Few ever respond to what I post.

One day I walked across a golf course in Hawaii -- it was a long walk -- and I posted 10 ways I did not want to die. On Twitter. In 10 separate tweets until I had come up with ten really good ways NOT to die. Nobody responded or commented. So it hasn't worked well for me.

Apr 12, 2019 07:06 PM #17
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Thanks for the useful content Pamela.     I've not joined Twitter, got a bad taste from the politics, but reading the comments I can see some good reasons to at least try some focused work on it.     Falls under the no stone left unturned category.

Apr 18, 2019 07:49 AM #18
Dinah Stallworth-Lewis
Priority Real Estate LLC - 318.332.8281 - Natchitoches, LA


Thanks for the updates on Twitter.  I am on Twitter, but need to do more to promote my business on this platform.


Apr 21, 2019 06:47 PM #19
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Thanks for posting this info.  It answers many questions I have about this platform and how to best use it!

May 11, 2019 04:53 AM #20
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