Full Page Newspaper Marketing Triggers That All Important Phone Call

By
Services for Real Estate Pros with RE/MAX Executive Realty 104763
https://activerain.com/droplet/5hXz

 

 

Print marketing, in my area, is a very strong method of real estate exposure. When the team members are on listing appointments, the homeowner has the latest full page ad on the table, along with the postcard offering the Free Market Analysis.  One is to verify the CMA is free, and the other is to confirm that their home will be displayed in that newspaper, until it’s sold.  Both are affirmative answers.

Every homeowner does a Google search to verify that you can be found online, and to see what you do for marketing your existing listings. That too is included in our pre-listing presentation.

Truth be told, MLS is the greatest source of marketing for buyers through their buyer agents.  Our listing appointments go into detail about the importance of agency, and why our team members do not participate in dual agency. We are listing agents who will represent our sellers as their buyer agents, if they buy within our market area. Another topic for another post.

Our full page newspaper ad for the month of May, with a theme of "service,” is a theme that fits well for the solemn holiday of Memorial Day, in honor of those who served to protect all of us and the United States of America. 

Posted by

       

Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-918-9148

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2019 Barbara Todaro

                               All Rights Reserved



 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Sheri Sperry - MCNE® 04/11/2019 06:43 PM
Topic:
Real Estate Sales and Marketing
Groups:
The Art Of Marketing You
Old Farts Club

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Rainmaker
4,831,789
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Michael Jacobs it's a powerful source for us....

Apr 11, 2019 05:26 PM #6
Rainmaker
1,137,358
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

HI Barbara Todaro - I never find any holes in your marketing posts. I am a big believer in paper advertising. Like you, I bring my postcards, flyers, and magazines to my listing presentations. My sellers like to touch and feel the quality. I do believe that the quality photos, MLS and syndication on the internet are what brings buyers to our listings. 

Apr 11, 2019 06:19 PM #7
Rainmaker
2,802,557
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Barbara.

Most print marketing in my area is non-existent, if you don't count the Sunday paper.  

Apr 12, 2019 01:20 AM #8
Rainmaker
1,387,702
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

You definitely know what works in Franklin, MA! And I like that you change the theme to be appropriate for the month - I'm sure that takes some planning!

Apr 12, 2019 02:43 AM #9
Rainmaker
2,456,248
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

That's great marketing gee-wizzery, Barbara!  There's no question you are one of the most knowledgeable marketing gurus on ActiveRain.

Apr 12, 2019 03:15 AM #10
Rainmaker
3,162,187
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Sooo many markets where print has become a casualty of electronic media...ours included..lucky you !

Apr 12, 2019 03:57 AM #11
Rainmaker
2,937,572
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

HI Barbara... unfortunately in the Charlotte market paying for this kind of print advertising is a total waste of money. We have virtually nothing in the paper on real estate anymore and it's been that way for years.

Apr 12, 2019 05:11 AM #12
Rainmaker
2,270,841
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Barbara: I wish more agents would understand the importance print media can play in their marketing strategy. Your actions bring results...kudos to you!

Apr 12, 2019 05:12 AM #13
Rainmaker
3,487,543
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Barbara. Your insights and consistency make all the difference.

Apr 12, 2019 05:30 AM #14
Rainmaker
1,779,437
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

Delivering well again & again, Barbara to the homeowners of Franklin MA!!

Apr 12, 2019 06:45 AM #15
Rainmaker
5,220,800
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Barbara, for sharing some of your very successful marketing practices.

Apr 12, 2019 06:49 AM #16
Rainmaker
1,826,032
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Barbara - you have to be seen to stay top of mind. Your team does it well. 

Apr 12, 2019 08:22 AM #17
Rainmaker
3,108,864
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Home and Condo Specialists

Barbara, You are the expert of what works best in your area. Here, the cost is prohibitive to do a full page ad!

Apr 12, 2019 08:26 AM #18
Ambassador
3,025,550
Paul S. Henderson, REALTOR®, CRS
RE/MAX Northwest. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

 Our daily newspapers are a shambles and even our weekly paper is no longer in print but I love this idea nonetheless Barbara Todaro 

Apr 12, 2019 08:29 AM #19
Rainmaker
2,416,049
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Look at that ad!  I am sure that the Todaro Team is the talk of the town and always Front Page News!!!

Apr 12, 2019 09:05 AM #20
Rainmaker
1,552,592
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

I love print Barbara Todaro but have only had limited success with it.

Apr 12, 2019 07:00 PM #21
Ambassador
3,149,704
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I used full-page newspaper ads here to assist with brand recognition with my former company, Barbara and it worked wonders to build our presence and to help us become a locally recognized brand. 

I'm in total agreement that quality photos, MLS and syndication to a multitude of sites are what brings buyers as well. Your ad is flawless and I do love the theme too!

Apr 14, 2019 09:54 AM #22
Rainmaker
4,831,789
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Thank you, Debe Maxwell, CRS branding is done easily with a full page ad and in every issue..... plus a double spot on the front page with "free market analysis" and "decades of listing Franklin homes".... plus photos,  agent names, team name, logo and #.... 

Apr 14, 2019 10:03 AM #23
Ambassador
3,149,704
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

And you did it all beautifully, Barbara! It's no wonder your team is the top team in Franklin, MA!

Apr 14, 2019 12:04 PM #24
Rainmaker
4,831,789
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

thank you, Debe Maxwell, CRS Tammy & Andy do all the work ....they close the sellers....

Apr 14, 2019 12:23 PM #25
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