I thought it was important to share this post from the marketing queen, Barbara Todaro. I realize there are a lot of agents that do not believe in print advertising. I am a strong believer in balanced marketing and I think Barbara covers it very well. I have found that sellers want to know you are doing everything possible to sell their home. Print is part of that advertising.
Sellers want to see your custom campaign for their property. See what Barbara has to say about this...
Print marketing, in my area, is a very strong method of real estate exposure. When the team members are on listing appointments, the homeowner has the latest full page ad on the table, along with the postcard offering the Free Market Analysis. One is to verify the CMA is free, and the other is to confirm that their home will be displayed in that newspaper, until it’s sold. Both are affirmative answers.
Every homeowner does a Google search to verify that you can be found online, and to see what you do for marketing your existing listings. That too is included in our pre-listing presentation.
Truth be told, MLS is the greatest source of marketing for buyers through their buyer agents. Our listing appointments go into detail about the importance of agency, and why our team members do not participate in dual agency. We are listing agents who will represent our sellers as their buyer agents, if they buy within our market area. Another topic for another post.
Our full page newspaper ad for the month of May, with a theme of "service,” is a theme that fits well for the solemn holiday of Memorial Day, in honor of those who served to protect all of us and the United States of America.
Barbara Todaro, sales manager of RE/MAX Executive Realty
Marketing Agent for The Todaro Team
308 W. Central St...suite E
Franklin, MA 02038
Exclusive Marketing Agent for The Todaro Team
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