Full Page Newspaper Marketing Triggers That All Important Phone Call

Reblogger Sheri Sperry - MCNE®
Real Estate Agent with Coldwell Banker Realty NRDS # 146013739

I thought it was important to share this post from the marketing queen, Barbara Todaro. I realize there are a lot of agents that do not believe in print advertising. I am a strong believer in balanced marketing and I think Barbara covers it very well.  I have found that sellers want to know you are doing everything possible to sell their home. Print is part of that advertising.  

Sellers want to see your custom campaign for their property. See what Barbara has to say about this...

Original content by Barbara Todaro 104763



Print marketing, in my area, is a very strong method of real estate exposure. When the team members are on listing appointments, the homeowner has the latest full page ad on the table, along with the postcard offering the Free Market Analysis.  One is to verify the CMA is free, and the other is to confirm that their home will be displayed in that newspaper, until it’s sold.  Both are affirmative answers.

Every homeowner does a Google search to verify that you can be found online, and to see what you do for marketing your existing listings. That too is included in our pre-listing presentation.

Truth be told, MLS is the greatest source of marketing for buyers through their buyer agents.  Our listing appointments go into detail about the importance of agency, and why our team members do not participate in dual agency. We are listing agents who will represent our sellers as their buyer agents, if they buy within our market area. Another topic for another post.

Our full page newspaper ad for the month of May, with a theme of "service,” is a theme that fits well for the solemn holiday of Memorial Day, in honor of those who served to protect all of us and the United States of America. 


Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038


Exclusive Marketing Agent for The Todaro Team


             Copyright © 2009 - 2018 Barbara Todaro

                               All Rights Reserved



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Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Barbara has her way. I'm not a big fan of those postcards, etc. but there are OTHER ways that are tried and true in my area, which is remote. Fliers are a must! No cell service out here, so you have to have SOMETHING they can take with them!!! 

Also, open houses are a bust. The only people who ever showed up were the nosy neighbors who weren't buying.

Apr 11, 2019 08:13 PM #1
Jeff Dowler, CRS
eXp Realty of California - Carlsbad, CA
The Southern California Relocation Dude

Hi Sheri:

Barbara knows her stuff for sure, although I think print ads work better in some markets than others, at least as far as newspapers go.


Apr 11, 2019 10:41 PM #2
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Yes Full Page Marketing is great, provided it is not the Wall Street Journal, the Los Angeles Times or the Boston Globe other wise it will cost the commission for most agents:)Endre

Apr 11, 2019 11:30 PM #3
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Sheri.

Yes ma'am, Barbara Todaro, is the Queen of Marketing. Don't take this the wrong way, but I'm happy she is not in competition in my area

Apr 12, 2019 01:33 AM #4
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

Great post for a reblog - Barbara Todaro definitely knows what works in Franklin, MA!

Apr 12, 2019 02:42 AM #5
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

That was a good post to select for reblog, Barbara.  She is one of the marketing gurus here on ActiveRain.

Apr 12, 2019 03:13 AM #6
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much for sharing this excellent reblog selection.

Apr 12, 2019 04:31 AM #7
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Sheri. Barbara Todaro is definitely a marketing queen who marches on consistently. Enjoy your day!

Apr 12, 2019 05:08 AM #8
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Thank you so much, Sheri Sperry - MCNE® for the reblog.... I really appreciate that...

and thanks everyone for your nice comments.... real estate is local and so is the marketing that works well to shake that fruit from the tree....

Apr 12, 2019 06:22 AM #9
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


We definitely agree with Barbara Todaro  that print marketing is not dead.  We have designed many marketing pieces for print, and the latest was a 32 page insert for a newspaper.  And yes, it gets lots of listing and lots of phone calls.  A

Apr 12, 2019 06:51 AM #10
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Thank you all for your comments.  I do agree that you have to know your area.  The geography, demographics, and type of real estate you are marketing all matter. 

In my area, for instance, the younger generations care about hiking. They are just here as tourists. The older crowd decides this may be a place to have a vacation or second home. Some may opt for retirement in Sedona or the Verde Valley.  While waiting for breakfast at a restaurant, they grab a local real estate guide, magazine or newspaper to see what the options are. 

Apr 12, 2019 07:00 AM #11
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

I really appreciated Barbara Todaro’s blog post also. I am sure she appreciated the re-blog Sheri Sperry - MCNE® 

Apr 12, 2019 08:51 AM #12
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Barbara Todaro is indeed the marketing Queen!  Great reblog!  I find your statement about what sellers want to see interesting, as it isn't always enough to just do a great job.  Sellers like to see all of the gimmicks out on display, whether they are necessary or not, haha.

Apr 12, 2019 09:09 AM #13
Keith McMullin
Port Aransas Realty - Port Aransas, TX
Port Aransas Real Estate

You are correct.  Balance is key.  Print is NOT dead.  Results likely vary by market, but print is certainly a component of our marketing efforts.

Apr 12, 2019 10:10 AM #14
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Barbara has a winning formula - we also believe in print advertising and have been using it the past six months - there is actually lots of competition in our local paper, so it's tough to stand out. 

 I too believe in the magic of balanced marketing. 

Apr 13, 2019 07:04 AM #15
Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

I get it, Sheri... but in Charlotte we really have no newspaper print advertising to take advantage of  in this sense. Barbara also captures a more "limited" buyer/seller pool in terms of geographic reach. Our newspaper covers such a wide area that it's not cost-effective. 

Apr 13, 2019 09:27 AM #16
Ricki Eichler McCallum
CastNet Realty - Corpus Christi, TX
Broker,GRI,ABR, e-Pro, TAHS

Hi Sheri,  Balance is the key.  Print is especially good in areas that sell well to seniors or to people traveling through the area, such as vacation spots and resort areas.  I love print advertising.  It has served me well.

Apr 15, 2019 03:06 PM #17
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I'm with you, Sheri - Barbara IS the queen and so many agents miss the make on balanced marketing. As I mentioned to Barbara, that's how I put my former company on the map - full page ads in the local paper. It's all about branding and name recognition and it worked like a charm.

Apr 15, 2019 09:41 PM #18
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Real estate always depends on the location - and what works in a particular market - I love Barbara's postcards and use her model in my farm  Not sure that it is cost effective in DC to advertise with a full page but it clearly works in herI market - It would be a good contest to have her in the rain how people do advertise listings in different markets

May 15, 2019 03:56 AM #19
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Sheri Sperry - MCNE®

(928) 274-7355 ~ YOUR Solutions REALTOR®
Don't know Sedona AZ? Let me answer EVERY question! Call me!
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