Video is hot, hot, hot. People love to watch them, and marketing of any kind that includes video tends to be more successful than marketing that does not.
As we move into the busy season, it’s time to take advantage of video to promote your listings. By using listing videos, you can showcase the best parts of a home in real-time, helping buyers who visit the home be more serious about the property.
How do you make a successful listing video? Take a look at these tips.
Consider Live vs. Prerecorded
We have talked before about the power of using Facebook Live to do a virtual walkthrough. If you have a strong following, you’ll have people join you in real time. You can answer questions and highlight various aspects of the home.
However, it’s important to be experienced with live video before you decide to do a live walkthrough. You need to be skilled at using your phone to showcase the area around you and be able to move smoothly (or use tools that can make the picture less jerky.)
Instead, you might want to do a professional prerecorded tour. These videos should be no more than five minutes, but they should highlight all areas of the home. By hiring a professional, you’ll get footage of the right parts of the home and the professional editing that will bring it all together seamlessly.
It will cost you a few hundred dollars, but it’s worth it to get a high-quality marketing piece that will bring in top dollar buyers.
Engage Viewers Right Away
The biggest mistake you can make in a listing video is starting it off with you talking. Folks want to see the home! If they see you, they may click away before they ever get through the walkthrough.
Instead, go straight into the most compelling parts of the home. You can talk about the home behind the camera, and it’s perfectly fine to share your name and company. However, the focus of the shot should be of the beautiful property.
At the end of the tour, you can invite viewers to contact you and include a shot of your business card with all of your contact information.
Promote, Promote, Promote!
Once you have a video made, it’s like any other type of marketing. You have to promote it!
Include the link to the video on your Just Listed postcards, put it on social media, and include it on your website. If the property is listed on Trulia or Zillow, make sure a link to your video is part of that listing as well.
People love video and they almost always start shopping online. If you put the video link in strategic places, you’ll get views.
Use a Strong Listing Strategy
Being in a seller’s market doesn’t give us an excuse to sit back and be lazy about our promotion strategies. We still need to be at the top of our games, because what we do today becomes our portfolio for the next listing presentation.
Take time to use a mixed strategy that involves promotional postcards, online outreach, yard signs, and more. The home will sell quickly and for top dollar, and you’ll be glad you put in the time – especially in the next buyer’s market!
This post originally shared on PrinterBees' Real Estate Marketing Magazine.