Are You Part of the Millions Overpaying for Broadband in the UK?

By
Real Estate Agent with Morrie Mages Property

The internet is not only popular but necessary. More people are online than ever before, and web access has become as important as access to education and electricity. This is the reason you probably cannot find many households in the UK without internet access, which is something internet suppliers know.

It may not be something you want to hear, but a company that relies on profits will likely find a way to maximize those profits at the expense of its customers. Sadly, this reality is affecting more than 6.5 million people who might be overpaying for their internet services.

A UK household that is overpaying for their internet could be doing so by up to £220 a year. That is a pretty large number that anyone in their right mind will prefer to keep rather than lose.

Why are so Many People Overpaying?

There are a lot of reasons why people end up overpaying for broadband; for example, people simply trust that the company providing the internet is being honest. This trust makes most people feel like the amount they are paying is fair.

Regrettably, it is this trust that broadband providers count on to overcharge families throughout the UK.

Broadband companies also put up invisible hoops for their customers to jump through if they want to question what they are paying for concerning their internet.

For example, a person who wants to challenge the price is probably going to have to wait on the phone for a while before talking to someone. These long wait times usually discourage a person from continuing with his or her inquiry.

How Can You Tell if You're Being Overcharged?

There are a lot of people who might be getting overcharged. Figuring out if you are one of those people should be a priority so that you can address the issue. The following are a few questions to consider that may help you figure out if you are being overcharged:

Loyalty

One question you need to ask yourself is how long you've been with your internet provider.

Most companies offer a deal for new customers who expect a price hike after that introductory period, so you aren't going to get that deal, but loyalty should also be rewarded. Remind your internet provider that they need to find ways to keep you around, not the other way around.

Price Hikes

One thing companies do is introduce price hikes. Sometimes, these price hikes are necessary, but sometimes they are not. You are going to have to ask yourself what you are getting for this new price.

You should be getting additional perks if you are being asked to pay more. If you notice that your service hasn't improved with a price change, this means you might want to start looking elsewhere to save on home broadband packages.

Deals Elsewhere

Broadband companies count on people avoiding conversations where they will have to talk about how much they are paying for something. There are a lot of reasons why someone would avoid disclosing this information; for example, some people just feel like it is private.

Others feel self-conscious about disclosing how much they pay, and others feel like talking about bills might make them seem like they are struggling financially. Try to fight feelings stopping you from talking because finding out what others are paying for similar services could expose how much you are overpaying.

Answering these questions should help you find out if you are paying too much for the internet.

What to Do Afterward?

Finding out that you have been overcharged might feel bad, but knowledge is power. You can use this knowledge to fight back, and one of the most powerful ways to do this is to threaten to leave.

Several of these companies have experts trained to keep customers by offering all sorts of discounts or incentives. Make the broadband company work hard to keep you. Make sure you look for better broadband deals before you threaten to leave, just in case the discounts or incentives aren't enough to keep you on.

Pay attention to the kind of vouchers, cashback, or gift programs that these companies have to offer because these might help cancel the overcharging you've dealt with.

If you do have to move to another company, make sure you do so at the end of the company's financial quarter when most of these companies are trying to meet quotas. Do not be afraid to haggle at this point or at any point when you talk to a representative from one of these companies.

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