HOW IS YOUR LOCAL KNOWLEDGE?--ITS NEEDED NOW MORE THAN EVER !!

By
Real Estate Agent with Douglas Elliman Real Estate 30HA0800896
https://activerain.com/droplet/5j7Z

HOW IS YOUR LOCAL KNOWLEDGE?--ITS NEEDED NOW MORE THAN EVER!!

William Merritt Chase lived here and ran the Shinnecock Hills Summer School of Art from 1891 to 1902. He taught his method known as "en plein air" or painting outdoors. Because he loved the light found here in the Hamptons, Chase taught his students American Impressionism right here in Shinnecock Hills, a hamlet just west of Southampton Village. His Art Studio still stands here on a piece of land that abuts the Art Village on the fringe of Shinnecock Hills and the Village of Southampton. The Art Village remains much as it did at the turn of the 19th century. 

If you have not been blogging about the marketplace where you reside and work, now is the time to start doing just that!

No one can take your place when it comes to sharing your local knowledge and expertise--all the outsiders in the world will not be able to talk about your marketplace the way you can--although many do try to do just that.

It really is embarrassing when one reads the "local information" blog on Zillow and Out East etc. They are so off base in their efforts to appear to be local experts! They have literally begun to make The Hamptons into just another get-away--

They have taken the very heartbeat out of the most beautiful Hamlets by writing about each area from a distance, or even from a short stay here. One example is their weak attempt to fill the public in on the difference of "North" and "South of the Highway" here in the Hamptons. Only the locals know where the demarcation is. There is no way Zillow knows more than we do about this, our bucolic and blissful Hamptons! Right now we are watching as the effort to make this extraordinary place ordinary is taking place and it is not a pretty sight. 

LOCAL KNOWLEDGE AND LEGENDS ABOUND

Years ago, I began to take on the challenge of some bloggers here on AR to begin a dialog about the Hamptons and to begin to share local information about each Hamlet that makes up this world-class resort known as The Hamptons.

Because it was the original settlement of Long Island and because of its storied past, I had a lot of material to create my own blog about local life. I looked at the history of the area and took advantage of the enormous amount of information available to me through the archives of the Town of Southampton, Southampton Village Library and the local population.

Although the year-round population here is more inclined to their Puritan ways, privacy concerns, etc., I was able to gather local legends and folk stories from a handful of locals who were inclined to share their stories, especially since it appears that we may quickly lose the local flavor here.

We will lose our local flavor if we keep giving our complete attention to the wealthy and celebrity minded buyers and focus less and less on the average person who grew up here, farmed here, raised their families here. This demographic is leaving in droves now because of the massive number of celebrities and the wealthy who have literally taken over the most desirable of all farmland for their 4-5 acre + estates.

Because of my blogging here on ActiveRain, I was able to pull in all kinds of readers--and listings. I have been able to get most of my listings from locals who read my blog! They feel like they know me...And they tell me this every time I speak to a new lead.

DON'T FORGET TO WRITE LOCAL POSTS--THEY ARE THE FUTURE OF REAL ESTATE AND A GREAT WAY TO IDENTIFY YOURSELF AS A LOCAL EXPERT!

 

 

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Rainmaker
496,908
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Hi Elyse: Isn't it true??! How can you make the largest purchase of your life (usually!) without knowing the special areas, places and people of your new location? It just makes sense to be a local expert if you are selling this "biggest purchase" of a lifetime! Thanks for reading and commenting!

Apr 22, 2019 05:08 AM #11
Rainmaker
496,908
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Hi Barbara: Thanks for your support in the idea that we need to supply this specific information to anyone buying in our marketplace! I can see that you are as committed to being the informed agent as am I! Thanks for your valuable input here!

Apr 22, 2019 05:10 AM #12
Rainmaker
496,908
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Hi Andrew: I love this: "agents and brokers better have more than just the current listing inventory knowledge", otherwise we will fall by the wayside without any notice by the buying and selling public! Thanks for your wonderful input here!

Apr 22, 2019 05:12 AM #13
Rainmaker
50,896
Sarah Layton | Copywriter & Inman Star Contributor
Best Real Estate Writer, a Layton Media brand - Bradenton, FL
I provide real estate content marketing services

This is dead-on accurate. Not only does hyperlocal content help to position you as a local expert but it can have a DRAMATIC impact on your website's SEO when properly executed. This is why neighborhood profiles and hyperlocal blog posts have become so popular among my clients. Those that embrace this method of content marketing in their real estate career will win.

Apr 22, 2019 05:40 AM #14
Rainmaker
496,908
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Hi Michael: You are right on target---Branding rarely uses a local focus, however, the more I see what is happening the more I realize that we have turned over our very existence to technology! Technology does not care about the place you want to live--it does not offer tips on a place or area. It does not even know the history of a location! So it is now time to take that one bright spot in our offerings to the public and make it the background of our work as agents and brokers. What else do they need us for besides our knowledge of local laws, prices, ordinances, and taxes?   They need our local expertise!

Apr 22, 2019 06:00 AM #15
Rainmaker
496,908
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Hi Sarah: Thank you for your input here! it sounds like you have the same goals--to make the public aware of the need for a local expert in real estate! Your work as a writer in this business has put you ahead of the pack! I have been blogging about this aspect of our business for so long now and I  was a recipient of the good Google juice on my local posts--up until the big websites stepped in and for some reason, the Google algorithms began ignoring the thirst for local information and began putting the big sites ahead of my local posts--it's all about houses, not local information. I began appearing on the back pages, not the first as I had for so long. Maybe you can give us all insight as to how to get past those blocks? Thanks for reading and giving us such good info in your comment!

Apr 22, 2019 06:07 AM #16
Rainmaker
1,348,892
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Paula,
I've been preaching this for years!  It goes right along with the tagline I used when I was active:
Information is FREE.  Knowledge, Experience & Integrity are Priceless"

Apr 22, 2019 06:29 AM #17
Rainmaker
496,908
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Carol: Fabulous! That is such a perfect tag-line! ...and inspiring too...Thanks for sharing your thoughts.

Apr 22, 2019 06:48 AM #18
Rainmaker
2,476,754
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Paula's Points....they deliver!

Apr 23, 2019 07:21 AM #19
Rainmaker
496,908
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Hi Richie: Thanks so much for reading this...and your comment!

Apr 23, 2019 08:31 AM #20
Rainmaker
759,451
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

I always take a moment to read what you've written when you post something new. It may not be often but it's always important and interesting. That' s exciting news about your book that will come out soon. I think you used your time here on AR wisely and took it to the next level.

Apr 23, 2019 09:32 AM #21
Rainmaker
496,908
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Hi Jill--Thank you so much; it means a lot to me to hear things like that! My book will be published in the next few months--I am finalizing the whole thing now....It really will be a book of fiction but it is focused on local life here using some of their experiences,  such as a farm family and their struggle to save the farm. There is some real estate in it but mostly it is about the issues that have come about because of the lack of awareness about the history here. It will be  a series of books, this one being the first of that series...Thanks for reading and commenting, Jill!

Apr 23, 2019 09:48 AM #22
Rainmaker
194,430
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Thanks for that shot in the arm, Paula.  My next blog will be exactly about my area!  

Apr 23, 2019 10:32 AM #23
Rainmaker
496,908
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Hi John: That's always a good thing...I find that if I am not inspired, the local information always gets my juices running! If you can give it some time it will also be a good way to get your name out there in the Netherworld, if nothing else! That way, there is no long silence as you work on your buisness blogs--here, it is so quiet that I think the world came to an end--but then I know come June and July I will think wow--so many people  and by August I wll be trying to catch my breath from all the showings! :)

Apr 23, 2019 10:38 AM #24
Rainmaker
381,442
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

It's so true - only a "local" knows  where the heart of an area lives.       Someone who has only visited just doesn't grasp the nuances - and that's where we can add true value.     Congratulations on the well deserved featured post.

Apr 23, 2019 02:04 PM #25
Rainmaker
528,116
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Agree on the local knowledge--especially in very specialized areas like the Hamptions--which I would love to visit one day!  the more the locals see your name in the area, the more credibility you have.

Apr 24, 2019 09:34 AM #26
Rainmaker
496,908
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Hi M.C.: That is so true!--I think we are in a time of "local focus"--the national websites have done a disservice, especially here where the appeal seems to be drawing in the celebrity with no pretense of what the area is all about! That "celebrity" spends, at the most 2 weeks to 2 months here and that is it!!

Apr 24, 2019 10:28 AM #27
Rainmaker
496,908
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Hi Mary: Yes--and the agent who is knowledgeable is the one who rises to the top...I know that years ago when I first started here if you didn't know the history of places, you were not sought out! Now it's like anybody can sell property here and after so many well-known fiascos management is now saying "Ah-Ha-- We had better step up our agent training to include how to talk to the public about the area". Now there are plans in place to include local information in our advertising and our brand development....Thanks for your comment! 

Apr 24, 2019 10:34 AM #28
Rainer
482,489
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Diversity marketing campaigns are interesting strategies, however, the ROI must be quantified to determine which one produces best results.

I'm curious how consumers find your blog? How do you expose your blog to consumers that causes them to take action? Are you using social media pages to promote your blogs or using DM to attract their attention? Finally, is this strategy used passively or primarily? Thank you for your invaluable information.

Apr 27, 2019 07:15 PM #29
Rainmaker
496,908
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Hi Kimo: I have a website that pulls a decent number of local searches--Just going through an overhaul of the site currently but it will be back up on Monday or Tuesday--It is called Hathawayhamptonhomes.com and it has my AR blog in the menu along the top of the front page.   I must say that I used to get hits from searches on Google because I always appeared on the first page...Now, however, I find that the big names like Z,T and even Douglas Elliman fill the first page of any search on anything about Southampton...This turn of events began in 2018 when Z bought out all of our websites here: HREO, Streeteasy(bought much earlier than 2018) and our internal listing system, Realnet. This was a major setback for my website and my 2 external blogs sites....So I am trying to crawl out of the pit and re-establish my local blog posts--it is not easy when you are up against the big guys. I check periodically to see if I come up, even when I use specific local names and keywords and I still see the big guys first...BTW, I used to get almost all my listings from blog posts; not anymore! I get buyers from referrals from the city but those are less and less now with real estate slowing to a crawl here in New York.

Apr 28, 2019 06:48 AM #30
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Rainmaker
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Paula Hathaway, REALTOR, LBA

...A Local Expert in all The Hamptons
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