SPOILER ALERT: Do not read further if you wish to see this new movie opening tonight.
I love watching good movies. Movies are successful with their audiences for several reasons depending on the genre, plot, acting, cinematography, makeup, and special effects. But you cannot release a movie of any kind without it speaking to something about the human condition. Many sci-fi movies of late completely fail due to the fact that they absolutely make no connection with any relatable human experience.
Aliens: the classic bogeyman flick. Fear. Great anticipation. Group defense. Corporate greed and lies. And the second one deals with motherhood and alien monsters. A must see.
Blade Runner: fall in love with an android that is nearly human. A plot that deals with a techno god whose creations demand revenge.
2001 A Space Odyssey: unknown alien control, machines over humans, a quiet anticipation and amazing quest for humans in space.
And then there's Hellboy. I didn't know what to expect on the first release. It had a relatively unknown cast except for the title character who was almost completely unrecognizable. Interesting plot, good development, nice special effects. It was a typical escapist sci-fi movie, which is fine. A hit.
The second one reprises the title character and we like the guy. We cheer for him. We want him to win. The other creatures are amazingly conceived and it seems the director and writer did a bang up job. A great followup.
There was something wrong in the third release. The director was gone. The plot had some good ideas but not well executed. The special effects were interesting but gratuitous. The actor playing Hellboy was replaced. I spent three-quarters of the movie trying to like the new one. I couldn't. Even though there were two other well-known actors thrown in and his team replaced, the movie was just a lot of noise and action.
Like westerns, spy dramas, etc. a successful movie HAS to have a very good plot and interesting and watchable actors. The plot has to deal with some very basic human emotions and the actors must relay those effectively to the audience.
Let's relate this to your business and team.
1. Do you have a 'plot' to offer that would make others interested in your service or product? Do you have an interesting storyline? Do you effectively communicate your methods and goals so that people interested can see benefits that they can use? Is your process easy to understand and can people smoothly navigate it?
2. Do you have a 'people friendly' staff who are genuinely concerned about the end benefits to your clients? Do you communicate a problem-solving attitude or a self-congratulatory one? Is it about you or them? Are you and your staff courteous, timely, responsive, intelligent, etc.?
3. Is your technical ability above par to provide results that work for your clients? Do they marvel at your efficiency, experience in working on complicated deals, connections to related professionals, meeting deadlines and exceeding expectations?
If you have mastered the above three points then you can wrap it all up with great graphics, signage, stationery and cards, webs, videos, social media, etc. but you can't put lipstick on a pig. You can't put millions of dollars in advertising and promoting a motion picture that does not have an intrinsic story that grabs your gut. Go for the essentials first.
I have seen a great home design that was diminished by the execution. I have seen builders put huge expenses into rather uninspiring designs. I have seen a great street presence but dismal interiors.
Finally: a great director can maximize and embellish the resources at his/her disposal to make an incredibly amazing, effective, and box office hit. He can make the producers rich. He will be sought after for other movies. He will be very very well paid.
YOU are the director of your business and even with slight resources a great intuitive and creative director can spin a great story and maximize whatever is available into a success. You are that creator...