The Shocking Results When Oregon Real Estate Agent Told the Truth

Real Estate Agent with Keller Williams Capital City 970700173

This is a true story, the names of the guilty parties, and the property address have not been identified.

Late last summer, Oregon Equestrian Group Broker, Dani Heuer (this is her real name, she is the hero of this story so we don't need to protect her identity), was contacted by a property owner.  The property was previously listed, had expired (failed to sell) and the owner was looking for a new agent.  In fact, the owner had previously gone through 3 other agents, over the course of 3 years, to try to get their large property sold.

The property was grand, gated, beautifully landscapped, with a large estate like home, outdoor arena and horse barn. It was gorgeous, and the owner/builder had spared no expense when he first built it.

Selling Horse Property In Oregon

A little over 3 years ago, the owner placed the fine equestrian estate on the market, for just under 6 months.  It didn't sell.


So the seller quickly found a new agent, tried again for the next 8 months to sell it, with no luck. 

Brokers in Oregon that sell horse property


So once again, they found a new agent, new ideas, and tried for almost a year, even reduced the price.  Still no offers.  The property owners were discouraged and let down at this point.  But then, something happened.  They cross paths with Dani, an agent specialzing in acreage and equestrian property.  They asked her about listing their place.

But, Dani is dfferent.  She told the sellers the truth, risking the listing, but knowing in the end it was the right thing for everyone involved.  The sellers would actually sell, like they wanted to 3 years ago, and she would get paid for her efforts and markeitng expenses.  She told them they would have to list $300,000 less than the last listing, and even at that, it was high for the area.  It was a hard pill to swallow, the sellers needed to think on it, and they did.  They called Dani a couple days later, and signed the contract.  About 4 months later, they had an accepted offer, followed by a long escrow, and finally, closing.  Everyone lived happily ever after.

If you need to sell your rural or horse property and don't have time to waste, give Dani a call 503-877-0964.


Comments (5)

Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Catherine indeed this is how it should be. I had a large parcel of land that a very successful Realtor pulled me in because I am the land specialist in the greater Los Angeles area... the previous agent had it listed for $49 million and did not sell for a year.... I looked and did my research and suggested we list it for $22 million the sellers were fine with it and we sold it in six months.... not all sellers are open to the truth just as not all agents are willing to tell it like it is.....

Apr 16, 2019 11:32 PM
Kat Palmiotti
406-270-3667,, Broker, eXp Realty - Kalispell, MT
Helping your Montana dreams take root

What a nice shoutout for Dani. She knew that market, and got it done!

Apr 17, 2019 03:24 AM
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Good morning, Catherine Ulrey what a nice story to share this morning.... over priced listings are an empty bag.... Dani provided a professional listing presentation and told the truth.... no point in taking something that won't sell...

Apr 17, 2019 03:59 AM
Richard Weeks
Dallas, TX
REALTOR®, Broker

An overpriced is a liability not an asset.  Way to go Dani.

Apr 22, 2019 04:55 AM
John Van Hogen
Keller Williams Realty Professionals - Hillsboro, OR
Serving Sellers / Buyers / Investors 503-680-9390

Great story Catherine. Especially in today's market, the skill to determine, and honestly convey, accurate pricing is even more critical to the seller's success.  

Jun 06, 2019 04:41 PM

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