"Service Is Marketing" And Listing Agents Are Marketing Agents

By
Services for Real Estate Pros with RE/MAX Executive Realty 104763
https://activerain.com/droplet/5hZC

 

Listing property has been MY game for decades. Four decades to be exact. Homeowners of the past are not who we are dealing with today. Currently, homeowners have a variety of different issues, and herein lies the key to successfully listing property.

Potential clients have a distinct hunger for an agent who understands their issues and knows how to give the proper guidance needed to get from point A to point B without stress. Listing agents MUST know the common issues and how to work around them.

Marketing is what makes the phone ring. It is also a major contributor when it comes to branding. I work diligently branding the name Todaro and what we do for a livelihood. Knowing how to provide quality service to our clients is the reputation we have. Our reputation is what people remember and share with their friends.

A good reputation is a result of understanding our clients’ issues; providing the proper guidance to resolve those issues; satisfying the desire for quality client service; and branding ourselves with all of it.

Our Marketing strengthens and complements our Brand. “Service Is Branding.”

Just a few more thoughts for the moment….

Posted by

       

Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-918-9148

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2019 Barbara Todaro

                               All Rights Reserved



 

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Rainmaker
2,477,290
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

Good points as always, Barbara!  I hope you had a pleasant weekend!

Apr 15, 2019 03:12 PM #6
Rainmaker
4,873,860
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Myrl Jeffcoat every weekend is a busy one.... and I need to start baking for Easter on Wednesday....

Apr 15, 2019 03:21 PM #7
Ambassador
3,779,361
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi BarbaraT- no matter what your print media or your online media says about your brand, the service that you provide to your customers IS a big part of your marketing. 

Apr 15, 2019 06:40 PM #8
Rainmaker
3,177,302
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Barbara, what a powerful message and so many agents and sellers do not get this, Endre

Apr 15, 2019 11:12 PM #9
Rainmaker
2,831,035
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Barbara.

I'm always thinking of how to get our brand out there among all the others vying for the same thing

Apr 16, 2019 01:20 AM #10
Rainmaker
4,873,860
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Kathy Streib it's the service they'll remember!!

Endre Barath, Jr. and because so many agents don't understand this concept, you and I will continue to make the money we do.... and those other agents will eliminate themselves from the business

Apr 16, 2019 01:22 AM #11
Rainmaker
4,873,860
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

James Dray providing the best service is a method of branding most can't compete with.... 

Apr 16, 2019 02:54 AM #12
Rainmaker
3,192,146
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Marketing is the fuel that propels the listings....she said to the choir.

Apr 16, 2019 05:26 AM #13
Rainmaker
1,515,862
Amanda S. Davidson
Amanda Davidson Real Estate Group Brokered By eXp Realty - Ashburn, VA
Alexandria Virginia Homes For Sale

Barbara, you are the queen of marketing and I have learned a lot from you. Marketing and service go hand in hand and if we execute both at a high level the listings will continue to flow. 

Apr 16, 2019 05:59 AM #14
Rainmaker
2,477,290
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

"Our reputation is what people remember and share with their friends."  That's very important to know and understand, Barbara.  Referral business is worth its weight in gold.

Apr 16, 2019 06:39 AM #15
Rainmaker
4,873,860
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Sally K. & David L. Hanson yes, and good service can be interpreted as good marketing.... 

Amanda S. Davidson if you execute both service and marketing methods at a high level, you can't lose!

 

Apr 16, 2019 06:58 AM #16
Rainmaker
4,873,860
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Myrl Jeffcoat the ultimate goal is to have a steady flow of referral business.... when an agent can do minimal marketing and continue receiving new listings, that's a business model everyone strives to attain...

Apr 16, 2019 07:04 AM #17
Ambassador
3,045,405
Paul S. Henderson, REALTOR®, CRS
RE/MAX Northwest. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

 You presented several great lessons in your blog post today and I must thank you, Barbara Todaro 

Apr 16, 2019 07:04 AM #18
Rainmaker
3,072,294
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

My marketing GURU Barbara Todaro that should put this in chapter 3 of her marketing book that  you should write.

 

Apr 16, 2019 09:13 AM #19
Rainmaker
1,157,231
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Barbara Todaro - You can't argue with success!  You have a proven track record and those who read your posts should heed your advice. 

Apr 16, 2019 11:59 AM #20
Rainmaker
4,873,860
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Paul S. Henderson, REALTOR®, CRS I'm happy to hear you got some info you can use...

Will Hamm you make me laugh with your book stuff...

Sheri Sperry - MCNE® this works for me.... I hope it works for anyone who uses whatever I share...

Apr 16, 2019 12:29 PM #21
Rainmaker
2,980,230
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

HI  Barbara,,, of course, I've always believed the following to be true: (I would just add that listing agents also need to know how to think outside the box.)

Potential clients have a distinct hunger for an agent who understands their issues and knows how to give the proper guidance needed to get from point A to point B without stress. Listing agents MUST know the common issues and how to work around them.

Apr 16, 2019 01:03 PM #22
Ambassador
3,745,098
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Barbara a good reputation is priceless and hard to earn.  A good reputation is a constant work, because if we do not work constantly to maintain it, it is quickly lost.

Apr 16, 2019 02:50 PM #23
Rainmaker
1,850,388
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Barbara - your brand as listing agent is well established.  I don't think there is a bit of ambiguity in your message.

Apr 17, 2019 06:54 AM #24
Rainmaker
4,873,860
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

thanks, everyone, for your nice comments..... they're always appreciated....

Apr 22, 2019 11:20 AM #25
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