When a Property Surprises You

Real Estate Agent with Long and Foster REALTORS®, Gainesville, VA VA License # 0225089470

When a Property Surprises You

5311 Lightning Drive in Haymarket

On April 4th (2019,) I had the pleasure of introducing you to 5311 Lightning Drive in Haymarket, VA.  When I first told you about this property some of you sensed my excitement over it.  Primarily I list homes in suburban, cookie cutter neighborhoods.  Getting a property off the beaten path is a breath of fresh air. 

Of course, not regularly working with unique properties on significant tracks of land, I could look at the comparable sales and see that those properties didn't necessarily move very quickly.  Nonetheless, I did what I do for all of my sellers.  I walked through the home, giving the sellers listing prepartion notes and, before our photo shoot was set, I walked through one more time to make sure that we were putting our best foot forward.  Measure twice, cut once.

The TV was on the left, blocking the view of the fireplace

Picture day came and the sellers and I were like a well oiled machine.  Moving rugs and items out of shots to show the home, not their stuff.  And our photographer was top notch.  When he saw a great opportunity for a unique shot from the hallway to the fireplace, currently blocked by the TV, he asked if we could move the TV.  Done!

Even though the vast majority of my listing experience is in suburban tract neighborhoods, I did what I would normally do for marketing.  I did some pre-marketing posts, featured the home in my newsletter and reached out to agents in the area.  The sellers and I were prepared for a longer marketing term.  Then, low and behold, the showings came quickly.  It only took four showings over five days before the sellers received an offer.

Not every offer is accepted right away.  In the case of this deal, it took four more days to make sure the details worked for both parties.  The great news is that it  didn't take the two months we were expecting to go under contract.

Stay tuned for final details on the sold price.  And in the meantime, don't discount a great marketing agent because they happen to do most of their business in suburbia.  Marketing matters and when done well, works for ALL properties.


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Show All Comments
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

One thing that stands out and people do not talk enough about is a well-placed hallway of which your picture showcases....It has museum, take your time, picturesque, we are on a destination-journey-strolling feel to it all pleasant

Apr 17, 2019 07:13 AM #15
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

Congratulations!  This looks like a great home and you definitely did a great job getting it sold! 

Apr 17, 2019 08:47 AM #17
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Chris Ann:

It's all about knowing the right things to do for the property and target market. You, and the sellers, clearly hit the mark. Looks like a wonderful property and setting.

Best wishes for a smooth path to closing.


Apr 17, 2019 09:16 AM #18
Chuck Willman UtahHomes.me
Utah Homes - Alpine, UT
Utah Homes

Isn't it fun when the seller and the photographer can work with you so harmoniously?

Apr 17, 2019 10:42 AM #19
Ginger Harper
Coldwell Banker Sea Coast Advantage - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!


Such a nice property.  Good luck

Apr 17, 2019 01:01 PM #20
Ann Nguyen
eXp Realty - Truckee, CA
Lake Tahoe Truckee Homes For Sale

Congratulations on a great marketing job and quick escrow! I hope the rest of the transaction will go smoothly for you :)

Apr 17, 2019 03:57 PM #21
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It’s nice to be that all of you have such surprising stories that people out of interest for a lot of us. :)

Apr 17, 2019 04:13 PM #22
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

You know your stuff, Lady! We're all proud of you - and happy for you!

Apr 17, 2019 08:11 PM #23
Dinah Stallworth-Lewis
Priority Real Estate LLC - 800.978.4847 - Natchitoches, LA

Awesome Chris!  There is a buyer for every property and most like having land with it; and the property you were offering fit the bill.   Great pics and preparation.  Now, I hope you can get it to closing with no complications. 

Apr 17, 2019 08:54 PM #24
Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH

Good MLS pictures are a great selling points for real estate professionals. Make sure to check the picutes before you leave the scene to make sure if you don't have a retake a shot.


Apr 18, 2019 04:07 AM #25
Robin Wells
RAW Chimney Sweep and Inspections - Penetanguishene, ON
Giving Peace Of Mind One Chimney At A Time

Great post.  Excellent property!  Great job.  Thanks.

Apr 18, 2019 04:14 AM #26
Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Specialist

Chris Ann, congrats on your marketing efforts to take this property to contract! Looking forward to seeing the sales price. Have a great day.

Apr 18, 2019 05:49 AM #27
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Chris Ann,

You deserve this. Once in a while, you need a fast kudos for all your hard work, so you can keep up your spirits. Once the neighbors see this, maybe someone else will want to list with you.

Apr 18, 2019 07:45 AM #28
Donna Watson, GRI
Central Realty, LLC - Austin, TX


Your post is spot on. I am going through this same scenario with a wonderful client who keeps the property in prestine condition for showing. Client cooperation is primary in any home for sale marketing. Congratulations on a job well done.

Apr 18, 2019 09:03 AM #29
Dana Basiliere
Rossi & Riina Real Estate - Williston, VT
Making deals "Happen"

Nice listing and a pretty good value for that area.

Apr 18, 2019 09:16 AM #30
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Great Post! I totally agree.  I do the same marketing efforts for every client. Works every time.

Apr 18, 2019 02:05 PM #31
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

What a treat to list a property that isn't a cookie cutter generic home!  I see those all the time. I work in mostly older neighborhoods...different 'surprises' await there!!

Apr 18, 2019 03:46 PM #32
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

Nice; I am heading to a photo shoot in the AM--not looking forward to it because the owner insists on being there--and she is a fuss-budget. Maybe I will be surprised and she will end up to be a real asset too! Thanks for the great post!

Apr 18, 2019 07:02 PM #33
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

I'm curious to know the nearest distance to shops, services, emergency facilities, schools, etc. Unique properties that are isolated from neighbors and emergency services must be security conscious and have an effective security plan. Your marketing of the property is fantastic, so, congratulations. 

Apr 20, 2019 09:40 PM #34
Dave Rosenmarkle
Highland Realty - Arlington, VA
31 years of providing fully satisfying service!

While there is no one "best" way to prepare a property for going on the market, you clearly covered the most important ones. Good luck!

Apr 21, 2019 06:10 AM #35
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Chris Ann Cleland

Associate Broker, Bristow, VA
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