When a Property Surprises You
On April 4th (2019,) I had the pleasure of introducing you to 5311 Lightning Drive in Haymarket, VA. When I first told you about this property some of you sensed my excitement over it. Primarily I list homes in suburban, cookie cutter neighborhoods. Getting a property off the beaten path is a breath of fresh air.
Of course, not regularly working with unique properties on significant tracks of land, I could look at the comparable sales and see that those properties didn't necessarily move very quickly. Nonetheless, I did what I do for all of my sellers. I walked through the home, giving the sellers listing prepartion notes and, before our photo shoot was set, I walked through one more time to make sure that we were putting our best foot forward. Measure twice, cut once.
Picture day came and the sellers and I were like a well oiled machine. Moving rugs and items out of shots to show the home, not their stuff. And our photographer was top notch. When he saw a great opportunity for a unique shot from the hallway to the fireplace, currently blocked by the TV, he asked if we could move the TV. Done!
Even though the vast majority of my listing experience is in suburban tract neighborhoods, I did what I would normally do for marketing. I did some pre-marketing posts, featured the home in my newsletter and reached out to agents in the area. The sellers and I were prepared for a longer marketing term. Then, low and behold, the showings came quickly. It only took four showings over five days before the sellers received an offer.
Not every offer is accepted right away. In the case of this deal, it took four more days to make sure the details worked for both parties. The great news is that it didn't take the two months we were expecting to go under contract.
Stay tuned for final details on the sold price. And in the meantime, don't discount a great marketing agent because they happen to do most of their business in suburbia. Marketing matters and when done well, works for ALL properties.