That stinks, but instead of going into a blue funk, use it to your advantage.
Send “Just Listed” cards. Tell your current prospects and others in your territory that there is a new listing, and why that’s good news for them if they’ve been thinking of selling. (Of course you must not pretend that it’s your listing. You're sending information, not making claims.)
Point out the benefits...
Explain how having another house for sale in the neighborhood will create more traffic and more interest in the neighborhood. The people who view that home might love the neighborhood, but think that house isn’t quite right for them, Others who view the house may love the neighborhood and want the house, but lose out to a higher bidder.
Either situation makes it a good time for them to put their own house on the market.
Do make it a point to see the house yourself, and to keep track of what happens. Your knowledge will come in handy when it’s time to do a market analysis for your own new listings.
In addition, if you watch for when that house goes under contract or is sold, you have more excuses to write and remind people why now is a good time to list – with you, of course.
Don’t know what to say in those cards?
Then use the ones I wrote for you. You can read all about them at Copy by Marte.
Graphic courtesy of Stuart Miles @freedigitalphotos.net