Did a competitor just list a house in “your” territory?

By
Services for Real Estate Pros with Marte Cliff Copywriting

That stinks, but instead of going into a blue funk, use it to your advantage.

Send “Just Listed” cards. Tell your current prospects and others in your territory that there is a new listing, and why that’s good news for them if they’ve been thinking of selling. (Of course you must not pretend that it’s your listing. You're sending information, not making claims.)

Point out the benefits... Just listed in your territory

Explain how having another house for sale in the neighborhood will create more traffic and more interest in the neighborhood. The people who view that home might love the neighborhood, but think that house isn’t quite right for them, Others who view the house may love the neighborhood and want the house, but lose out to a higher bidder.

Either situation makes it a good time for them to put their own house on the market.

Do make it a point to see the house yourself, and to keep track of what happens. Your knowledge will come in handy when it’s time to do a market analysis for your own new listings.

In addition, if you watch for when that house goes under contract or is sold, you have more excuses to write and remind people why now is a good time to list – with you, of course.

Don’t know what to say in those cards?

Then use the ones I wrote for you. You can read all about them at Copy by Marte.

Graphic courtesy of Stuart Miles @freedigitalphotos.net

 

 

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Rainmaker
718,256
Doug Dawes
Keller Williams Realty - Topsfield, MA - Georgetown, MA
Your Personal Realtor®

Hi Marte Cliff 

Given the makeup of our neighborhoods in our town, maybe 20 homes on average, I have prepared listing flyers and walk the neighborhood handing out flyers and speaking with the residents

Apr 17, 2019 01:41 AM #1
Rainmaker
2,933,125
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Good morning, Marte... a great idea... and one that exemplifies a thinking outside the box approach.

Apr 17, 2019 06:30 AM #2
Rainmaker
1,501,173
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Good idea Doug Dawes - if someone else gets a listing, then you can tell the others in person why now is a good time to get on the market. And of course, the same is true if it's you with the new listing.

Thanks Nina Hollander - I think it would work well, as long as the agent doesn't pretend that the new listing is their own. From what I've seen and read, very few agents send just listed notices, even about their own listings.

Apr 17, 2019 09:59 AM #3
Ambassador
2,628,169
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

One sign leads to another if you get the first one right.  You just never know who else in the neighborhood is thinking about selling.

Apr 17, 2019 11:46 AM #4
Rainmaker
1,501,173
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

No you don't, Liz and Bill Spear. People do a lot of thinking before taking action. 

Apr 17, 2019 12:42 PM #5
Rainmaker
363,630
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

What a great way to spin out the possibility of the blue funk - change your frame of reference to make it a possible win.   I love this!

Apr 17, 2019 02:50 PM #6
Rainmaker
1,501,173
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Thank you M.C. Dwyer - I do think we need to get rid of those blue funks just as fast as we can.

Apr 17, 2019 03:02 PM #7
Ambassador
1,341,842
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Marte, you always offer up the GOODS. Once again, a winner! AND a positive take on a listing that's not ours.

Apr 17, 2019 07:02 PM #8
Rainmaker
1,501,173
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Thanks Gayle Rich-Boxman Fishhawk Lake Real Estate - We might as well look for the positive side. The other side is depressing!

Apr 17, 2019 08:04 PM #9
Rainmaker
1,945,313
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Marte Cliff - New listings by other agents are popping up all over my neighborhood. I can't be angry. I like your advice and the helpful motivation you share. 

Apr 21, 2019 06:32 PM #10
Rainmaker
1,501,173
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

You might as well use those new listings to get a few more of your own Patricia Feager, MBA, CRS, GRI,MRP.

Apr 21, 2019 09:01 PM #11
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Rainmaker
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Marte Cliff

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