Starting your business on Instagram is much easier but it’s hard to become successful and Instagram famous. Nothing is impossible if you’re consistent in your work. Therefore, it is possible to become successful in your business but it takes some time to take your business to next level. But still, there must be a question coming in your mind that how to be successful? Well, there must be some strategies to market your business. As it is said that “Hard work pays off”, so you have to struggle and do efforts for success. As it is not easier for anyone to become famous or successful on Instagram. It takes some time to become popular or start a business on Instagram. In fact, these strategies help you a lot. You cannot gain the number of followers in a day. You have to do some efforts to gain a large number of audiences on Instagram. Following are some Instagram marketing strategies which would be helpful for your business.
Importance of Hashtags:
Hashtags basically started to use on Twitter, but they have now become a hard requirement of Instagram as they have become the tool to engage with the audience. Through hashtags, you can let your post (photo or video) visible to the audience. The more are the hashtags, the more it would be better for the post to get more reach. However, you are only allowed to use 30 hashtags per post. Use only the hashtags that are related to your post. Thus, hashtags have proven to be the best way to rank your post and help you to get more reach.
A special feature on Instagram is known as live broadcasting. People usually go live to showcase their business to the audience in order to engage with them to get new followers. Let us say you have an Instagram account of your restaurant business, now when you’ll go live, you’ll post behind the scenes of your cooking environment, the process of cooking food by chefs in the restaurant etc. In this way, the audience gets engaged with you which helps you get new followers. Live Broadcasting can be used in many different ways. You can either teach your fans in broadcast Live that how the chef cooks. Moreover, you can also build up a relationship with your audience by making a Question-Answer session.
Instagram introduced a new feature which has the ability to share a mix of up to 10 photos or videos as a single carousel post that your audience can swipe through. Carousel tool is used to develop interest among the followers. You can post up to 10 photos or videos in a single post which attracts your followers more. Carousel is a great way to tell stories through multiple photos or videos that you can swipe through.
Before you start Scheduling for your Instagram posts, you need to first determine more about your followers and target market. When they come online? When are they most active on Instagram? At what time they get engaged with your posts mostly? You should regularly schedule your Instagram to become consistent and to walk with other people on social media. Scheduling content is also one of the most important strategies of Instagram marketing. You should create a strategy when you’ll post content to reach more audience. You should plan what will be the hashtags and location tags. Don’t forget to keep an eye on content quality because it is the main thing in gaining organic reach and engagement. Many tools are available on the internet for scheduling Instagram posts.
Prefer Using Paid Tools:
Instagram has now become a great social media platform for marketing business. There are certainly great tools that can save your time and you can get into more insights. Don’t ever think of using free tools as they would put your business into risk. Instead of those free tools, invest some money for the paid tools to help you grow your business quickly without any difficulties. Likegrowers is known as the best tool for automation of your Instagram account. It is the best Auto Liker on Instagram which engages your audience and builds up a relationship with them. Another great tool is Schedugram which is widely used by people to schedule their posts. Likewise, Canva is the best ever photo editing tool to help you design beautiful and attractive images for your Instagram posts. There is another amazing Tool available for Instagram marking which Likesgainer is. It is also another great Instagram Auto Liker Tool and Using Likesgainer you can get Instagram likes to automate your liking process with safe organic Interaction. Using this tool would save your time a lot and this tool will manage your Instagram account.
Discounts and Promotions:
Everyone is eagerly waiting for discounts, sales, and offers. If none of the above strategies works, then hopefully this method would work for you by offering your audience discounts, promotion, and some giveaways. Instagram is the best social media platform to offer discounts and promotions. Create a strategy and offer your audience seasonal discounts, for example whenever a season especially (Summer or winter) arrives or ends, start selling the items with discounts prices. Once someone buys your product and if they like your product, they would be likely to buy from you again and would become your customer now.
Instagram ads are one of the best ways to double your reach and engagement with your audience. This feature of Instagram is usually the best marketing secret for business owners. If you want to be successful in your business, then running Instagram ads would do the work for you and would help you a lot in gaining more followers. For example: let us say if you get 1000 impressions on your ad of your product, at least some of them around 20-30 people would likely to buy your product if it appears attractive to them which would be beneficial for your business.