If you are hiring a videographer to shoot a real estate video, there is one important detail to keep in mind:
Post the video to one account first
Be sure to either have it in writing or discuss it with your videographer beforehand. Only post to one account when you launch the video - otherwise you will be either competing with yourself or your videographer.
Why? Two Reasons...
1. You are competing with yourself or your videographer
You don't want to divide the attention of your online prospects. Focus it in one location wether it be Facebook, Instagram, or YouTube. Posting the video to YouTube and Instagram at the same time will result in lower engagement since both platforms are sharing the views.
2. If your videographer has better SEO, they'll show up in search results
It's great if the video shows up in Google, but if it is on your videographer's profile it might be out of compliance - or - the links will redirect to their website instead of yours. Having them "host" the video for is a neat feature, but you can just as easily upload the video to your YouTube account.
At the end of the day, the point of investing in professional video is to sell a property. By uploading to your channel first, you can ensure that goal is accomplished. Negotiate with your videographer to add the finished product to their public portfolio after the home closes, which will accomplish their goal of obtaining new clients.
Need ideas for video content? How about this blog about how a real estate broker in New Orleans uses her listing videos to help with animal rescue.