We Compete For Business With Marketing Pieces | Make It Eye Catching

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Services for Real Estate Pros with RE/MAX Executive Realty 104763
https://activerain.com/droplet/5j2P

Spring is here, and it was a long time coming in my area!! Along with the blue sky, shining sun and comfortable temperatures, comes an increase in marketing from those who did minimal during the winter.

 

 

What this equates to for me, who mails every month of the year, is I’ll be one postcard of many that may arrive.  I need to prepare my marketing to standout and be noticed.

 

 

We had a seller who relayed a story about how our postcard stood out in an array of 4 or 5 that arrived at the same time. The seller was standing by the wastebasket and separated ours from the rest.  The colors caught her eye, and you know the rest of the story!!

 

It’s important to provide eye catching postcards. If this one doesn’t catch your eye, it’s time for a vision exam.

 

Posted by

       

Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-918-9148

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2019 Barbara Todaro

                               All Rights Reserved



 

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Rainmaker
1,551,335
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

That's a great post card Barbara Todaro . If I was still active I'd be borrowing that from you in a heart beat!

Apr 17, 2019 11:44 AM #1
Rainmaker
2,454,395
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I love the eye popping color of that marketing piece, Barbara!  If you can grab the eye of the beholder, then they may stay awhile!

Apr 17, 2019 12:27 PM #2
Rainmaker
1,136,685
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Barbara Todaro - That customer said it all.  It is true. Those colors pop and make you take it in. Great job!

Apr 17, 2019 12:34 PM #3
Rainmaker
3,211,859
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hi Barbara - that real life conversation is a valuable one.  For listening.  Definitely for learning. And implementation. Here's to more listings and more production plus happy homesellers.

Apr 17, 2019 02:17 PM #4
Rainmaker
4,829,751
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Myrl Jeffcoat yes, they may keep it for future use...

Sheri Sperry - MCNE® can't get it any more eye catching than that...

Michael Jacobs yes, to all that you said.... thanks....

Apr 17, 2019 04:07 PM #5
Rainmaker
2,800,725
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Barbara.

I want to print this out and distribute it to all of our agents.  Inspiring story, hopefully it will get some of them motivated.

Apr 18, 2019 01:32 AM #6
Rainmaker
4,829,751
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

James Dray half the battle is "standing out" .....and the creator of the postcard has full control over that task....it actually took me 7 attempts at getting this right ...and after that, I fine-tuned it 4 more times.... 

Apr 18, 2019 02:55 AM #7
Rainmaker
5,218,215
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Barbara, for sharing some of your successful marketing materials and practices.

Apr 18, 2019 04:04 AM #8
Rainmaker
3,107,890
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Home and Condo Specialists

You're sure right Barbara. It doesn't get more eye-popping then your postcard, and is certainly the winner from all the other competition!

Apr 18, 2019 04:06 AM #9
Rainmaker
4,829,751
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Roy Kelley my pleasure...

Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400 (sheila)....I think this postcard will be a good introduction of things to come when they call us....

Apr 18, 2019 04:26 AM #10
Rainmaker
2,934,972
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Love this postcard, Barbara. It really is eye-catching. And just as you always say "the eye buys" when it comes to homes, the eye also buys when  you market.

Apr 18, 2019 04:52 AM #11
Rainmaker
2,413,589
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

That certainly catches my eye and makes me want to read more!  You had me at Todaro!

Apr 18, 2019 07:45 AM #12
Rainmaker
1,779,231
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

Barbara, a great marketing piece again with the best liners to grab all potential sellers!  Have a wonderful & heartful holiday with family.  

Apr 20, 2019 05:02 AM #13
Rainmaker
1,501,406
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Color is so powerful! I always think I'm silly, but starting sometime in November, I'll pick up anything and give it a second look if it has bright red and green printing.

Apr 28, 2019 11:37 AM #14
Rainmaker
4,829,751
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Marte Cliff that's a common thread with marketing pieces.... color wins... it's eye catching....and, as much as I hate to keep using it, "the eye buys"....

Apr 28, 2019 11:53 AM #15
Rainmaker
1,501,406
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Don't stop saying it - everyone needs to be reminded!

4th of July is coming soon, and I'll bet that by about June 15, anything red, white, and blue will be picked up and read.

Apr 28, 2019 12:05 PM #16
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Marketing Agent for The Todaro Team
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