Spring is here, and it was a long time coming in my area!! Along with the blue sky, shining sun and comfortable temperatures, comes an increase in marketing from those who did minimal during the winter.
What this equates to for me, who mails every month of the year, is I’ll be one postcard of many that may arrive. I need to prepare my marketing to standout and be noticed.
We had a seller who relayed a story about how our postcard stood out in an array of 4 or 5 that arrived at the same time. The seller was standing by the wastebasket and separated ours from the rest. The colors caught her eye, and you know the rest of the story!!
It’s important to provide eye catching postcards. If this one doesn’t catch your eye, it’s time for a vision exam.