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We Compete For Business With Marketing Pieces | Make It Eye Catching

By
Services for Real Estate Pros with RE/MAX Executive Realty - Happily Retired 104763

Spring is here, and it was a long time coming in my area!! Along with the blue sky, shining sun and comfortable temperatures, comes an increase in marketing from those who did minimal during the winter.

 

 

What this equates to for me, who mails every month of the year, is I’ll be one postcard of many that may arrive.  I need to prepare my marketing to standout and be noticed.

 

 

We had a seller who relayed a story about how our postcard stood out in an array of 4 or 5 that arrived at the same time. The seller was standing by the wastebasket and separated ours from the rest.  The colors caught her eye, and you know the rest of the story!!

 

It’s important to provide eye catching postcards. If this one doesn’t catch your eye, it’s time for a vision exam.

 

Posted by

 

 

Barbara Todaro, Great Grandmother to Caleb, Santino, Aiden and Gianni       

Todaro Team - Retired

508-918-9148

               

             Copyright © 2009 - 2021 Barbara Todaro

                               All Rights Reserved



 

Comments (16)

Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

That's a great post card Barbara Todaro . If I was still active I'd be borrowing that from you in a heart beat!

Apr 17, 2019 11:44 AM
Barbara Todaro

thanks, Bob....

Apr 17, 2019 11:45 AM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

I love the eye popping color of that marketing piece, Barbara!  If you can grab the eye of the beholder, then they may stay awhile!

Apr 17, 2019 12:27 PM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Barbara Todaro - That customer said it all.  It is true. Those colors pop and make you take it in. Great job!

Apr 17, 2019 12:34 PM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hi Barbara - that real life conversation is a valuable one.  For listening.  Definitely for learning. And implementation. Here's to more listings and more production plus happy homesellers.

Apr 17, 2019 02:17 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Myrl Jeffcoat yes, they may keep it for future use...

Sheri Sperry - MCNE® can't get it any more eye catching than that...

Michael Jacobs yes, to all that you said.... thanks....

Apr 17, 2019 04:07 PM
James Dray
Fathom Realty - Bentonville, AR

Morning Barbara.

I want to print this out and distribute it to all of our agents.  Inspiring story, hopefully it will get some of them motivated.

Apr 18, 2019 01:32 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

James Dray half the battle is "standing out" .....and the creator of the postcard has full control over that task....it actually took me 7 attempts at getting this right ...and after that, I fine-tuned it 4 more times.... 

Apr 18, 2019 02:55 AM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much, Barbara, for sharing some of your successful marketing materials and practices.

Apr 18, 2019 04:04 AM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

You're sure right Barbara. It doesn't get more eye-popping then your postcard, and is certainly the winner from all the other competition!

Apr 18, 2019 04:06 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Roy Kelley my pleasure...

Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400 (sheila)....I think this postcard will be a good introduction of things to come when they call us....

Apr 18, 2019 04:26 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Love this postcard, Barbara. It really is eye-catching. And just as you always say "the eye buys" when it comes to homes, the eye also buys when  you market.

Apr 18, 2019 04:52 AM
Barbara Todaro

Thanks, Nina Hollander Happy Easter to you and your family....

Apr 20, 2019 05:27 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

That certainly catches my eye and makes me want to read more!  You had me at Todaro!

Apr 18, 2019 07:45 AM
Barbara Todaro

thanks, Brian England wishing you a Happy Easter.... enjoy the Blessed Day with family....

Apr 20, 2019 05:26 AM
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in Southern RI and beyond

Barbara, a great marketing piece again with the best liners to grab all potential sellers!  Have a wonderful & heartful holiday with family.  

Apr 20, 2019 05:02 AM
Barbara Todaro

Ginny Gorman thank you.... wishing you and your family a Happy Easter.... twins to watch hunting for eggs.... enjoy....

Apr 20, 2019 05:25 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Color is so powerful! I always think I'm silly, but starting sometime in November, I'll pick up anything and give it a second look if it has bright red and green printing.

Apr 28, 2019 11:37 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Marte Cliff that's a common thread with marketing pieces.... color wins... it's eye catching....and, as much as I hate to keep using it, "the eye buys"....

Apr 28, 2019 11:53 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Don't stop saying it - everyone needs to be reminded!

4th of July is coming soon, and I'll bet that by about June 15, anything red, white, and blue will be picked up and read.

Apr 28, 2019 12:05 PM