YouTube Thursdays - You Say Gif, I Say Jif!
GIFS are everywhere. As to how to pronounce it correctly, the debate rages on. However, the guy who created the format, Steve Wilhite, insists it's pronounced "jif', like the peanut butter. We've noticed most people still pronounce it with a hard g, "GIF."
Regardless of how you say it, a .gif file is basically an image file format that is animated by combining other images into one single file. You can quickly create a GIF from your videos too. It's actually a pretty simple process.
GIFS are great way to introduce and share a video. Short and sweet, they should capture something compelling, funny, emotional - the heart of what your video conveys. You can also opt to share a link where viewers can watch the rest of the story.
We think they have to potential to add personality to our brand, and also convey a particular mood, or emotion.
This GIF was made in minutes using "GIPHY." It was free. However, there are a multitude of methods for creating GIFS, including smart phones. It might be worth exploring.