Thinking About Pay-Per-Click Advertising?

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Pay-Per-Click Advertising – Making it Work for You


Online marketing. There’s a lot of free marketing opportunities on FacebookTwitterLinkedInInstagramYouTubeemailyour blog, and more. What about pay-per-click advertising?

Is Pay-Per-Click (PPC) Still a Viable Marketing Resource?

Pay-per-click advertising is very much alive and is a great resource for your business. Set your goals and your budget. Then track and test your high-converting ads.

Social media sites have taken a lot of market share away from Google AdWords.

Facebook and Twitter

There are three PPC options on these social sites:

  • Sponsored pages
  • Sponsored posts/tweets
  • Creating an ad from scratch

Sponsored pages will promote your page in order to get more followers. This means even more people will see your content.

Sponsored posts/tweets mean more of your content visible to more people. Your content is pushed to people who don’t necessarily follow you or share your content.

Creating an ad from scratch requires an image related to the content of the ad, a headline, description, and the URL to send them to.

Using all three of these methods at the same time can help grow your following and your business. This is much more cost-effective than Google AdWords. Social sites let you be very specific about your intended audience. For instance, if you want to reach men 45 to 54 who love to garden, set these parameters when you are creating the ad and you will soon get hundreds of followers within that demographic.

Facebook offers a variety of ad formats depending on the goal. When you create a Facebook ad, they will first ask you what your goal is. If you want to grow your email marketing list, for example, they would help you set up a Facebook Lead Ad, so people could sign up right inside Facebook.

The Behemoth – Amazon

Amazon is now selling ads on its site capturing about 3% of the PPC ad market share, with a profit of nearly $3 billion in 2018. Experiencing this level of success in such a short period of time, they are sure to grow and expand.

The Bottom Line

Know your audience and advertise where they will most likely see your ad.

Work with the budget you have. A little research will help you decide which advertising medium fits your budget.


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Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Thanks for all the good information on Pay-Per-Click ads!

Apr 18, 2019 12:35 PM #1
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 480-966-9353 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Pamela, thanks for this info - very timely. I wa sjust thinking on this subject yesterday.

Apr 18, 2019 12:44 PM #2
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Great information for those thinking of PPC ads. No thanks for me though! Tried FB ads and no alot of clicks but me thinks FB hires people to do the clicking. May be wrong but...

Apr 18, 2019 05:52 PM #3
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

In the past I have done PPC ... this post was well written and timely. Thank you Pamela Cendejas 

Apr 18, 2019 07:31 PM #5
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I had a friend who had a bit of an experience with that one and got disqualified for clicking accidentally. It can be a little tricky,—at least it used to be.

Apr 18, 2019 10:49 PM #6
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Great information Pamela, I am just thinking out loud and asking you at the same time, now that the Government has a massive lawsuit against Facebook due to violations of Real Estate laws do you think they will continue with their "target marketing" of age groups and income groups? Endre

Apr 18, 2019 11:44 PM #7
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH

Great share, thank you!

Pay-per-click advertising is very much alive and is a great resource for your business. Set your goals and your budget. Then track and test your high-converting ads. Social media sites have taken a lot of market share away from Google AdWords.

Apr 19, 2019 04:08 AM #8
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Congratulations on another featured post Pamela.    I have promoted open houses via pay per click on my FB business page.     Perhaps in the future you might write about buying PPC on Google itself and selecting the "right" search terms to pay for?

Apr 19, 2019 08:40 AM #9
Dennis Erickson

My thought on social media advertising is simply this: We all want a cheap and effective way to advertise that will bring us huge amounts of business. We are delusional if we think this. Spend money, a lot of money, on any type of advertising and you will get some results, depending on where you are geographically. Spend far less money staying in touch with your sphere of influence, favorite charity, past clients, friends, family and learning how to ask for their help getting business and you will do better. This advice is free and therefore probably not worth much. Have a nice day anyway.

Apr 19, 2019 09:21 AM #10
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Thanks for the info, Pamela. It's always nice to have more tools in the toolbox.

Apr 19, 2019 10:12 AM #11
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

In every town top agent has an Adword account. Most stop paying because of unreliable leads. Why you think Google is making obscene income.

Apr 19, 2019 10:21 AM #12
Ron Tissier
Chapman Hall Premier Realtors (404) 580-9069 - Atlanta, GA
Defining Homes. Defining Lifestyles.

Careful!  PPC of any kind will blow a budget faster than you can bat an eye.


Apr 19, 2019 10:27 AM #13
Ken & Velma | The Rohn Group, REALTORS®, GRI®
Dream Team International - Gilbert, AZ
Serving Gilbert, SE Maricopa and Pinal Counties

Great information. I think I might look into Amazon a little deeper after reading this. Have a blessed Easter and make it a great day.

Apr 19, 2019 11:25 AM #14
Marina Garan
DEZER - Aventura, FL
South Florida Real Estate Agent

Thank you for the info!

Apr 19, 2019 11:54 AM #15
Robin Wells
RAW Chimney Sweep and Inspections - Penetanguishene, ON
Giving Peace Of Mind One Chimney At A Time

Thanks for post and good information.  Personally have never been impressed with the results though myself.

Apr 19, 2019 05:14 PM #16
Monique Ting
INET Realty Honolulu, HI - Honolulu, HI
Your agent under the sun

Thank you for the very valuable information!

Wishing you a wonderful Easter weekend. Aloha!

Apr 20, 2019 09:48 AM #18
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Perfect Post Pamela!--(I like the sound of that!) I used AdWords for about 6 months to no avail. I thought of trying it again but I suspect it just isn't there for my market...I may try creating an ad from scratch and see what happens on Social Media...Thanks so much for the tips!

Apr 20, 2019 07:12 PM #19
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good afternoon Pamela Cendejas ,

Congratulations on the well deserved featured post! Thank you for the tips always appreciated!

Apr 21, 2019 09:52 AM #20
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Interesting info.  Thank you very much for posting.  I stopped Google Ads last year.  I think you can also run ads in Pinterest that will get attention and be shared.

Apr 21, 2019 04:24 PM #21
Chuck Tanner
Keller Williams Realty - Atlanta, GA
Associate Broker "Let's Get You Moving"

I used Google adwords express when I ran my first adwords campaign. I got VERY LUCKY and snagged a sale. I spent $285.00 and my commission for the sale was over $13k. The second campaign I used the other platform NO LUCK!
I then decided to watch videos on how to set a campaign up correctly, still NO LUCK! I think my keywords may have been a little too broad. From what I understand you need to really drill down on your keywords. 

Now I am experiementing with Facebook ads, so far NO LUCK! I paid for a facebook course to teach me how to set up the different campaigns. I feel as though I have a pretty good grasp on how to set up a campaign now. I have had some really good relevance scores when I advertise a listing and some have gone to my website and signed up. That is as far as it has gone so far. I do agree with Ron Aguilar's post.


Apr 22, 2019 08:14 AM #22
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Pamela Cendejas

Second Self Virtual Assistance (928) 692-3235
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