Real Estate Websites&Curb Appeal Gucci Style: More Than Meets The Eye!

By
Services for Real Estate Pros with Napa Consultants

As part of our brand strategy services, we design websites to be consistent with the brand and for curb appeal, we do not develop them.  In other words our concern is with the aesthetics of a site  and not the codes needed to make it work.

 

A real estate website has to have curb appeal.  It has to entice the user to come in and find out more!  A store front is like a website and it wants the passer by to come in, look and hopefully buy something!

 

This past Tuesday morning, we took time to walk along Beverly Hills famed Rodeo drive to study the latest remodel revealed of the flagship Gucci store (pictured above) which began in May of 2018. 

We focused on studying the design. The extensive use of marble combined with a green metal for the brand name and support emphasized the longevity of this luxury brand (founded in1921, in Florence) as well as it new progressive era combining it with metal as part of the design. 

 

The marble is cut in pieces in "trompe l'oeil," style, and precisely placed in a geometric pattern to create the 3D illusion. This translates from French as optical illusion or something that fools the eye.  To the touch the surface is flat.

The entry way to the store is a curved wall of trompe l'oeil inviting you into the store.  The other side of the entry is a curved glass wall giving you a peek of their merchandise.  It gives the shopper a feeling that there is more than meets the eye, a sense of surprise and excitement, wanting to see more.

 

Does your website have curb appeal?

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

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Rainmaker
4,275,415
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Michael Jacobs we agree, and it makes us crazy when someone debuts a sight with out of focus images and a whole bunch of "artsy fartsy" designs.  LOL, not my problem.  A

Apr 19, 2019 09:39 AM #4
Rainmaker
1,264,966
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

I think so.  Would love your feedback. 
SeniorWomenGolfers.com

Apr 19, 2019 09:58 AM #5
Rainmaker
2,456,006
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I love that Gucci facade, Alexandra.  And, I agree website presence needs to be consistent with the remainder of the brand.

Apr 19, 2019 10:59 AM #6
Rainmaker
2,415,951
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I think that my website has some decent curb appeal, especially since I built it myself and I am very novice with that sort of thing.

Apr 19, 2019 10:59 AM #7
Rainmaker
5,220,512
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

So many real estate websites lack this kind of appeal. There is much work to do.

Apr 19, 2019 11:12 AM #8
Rainmaker
4,275,415
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl Jeffcoat we both did too.  The marble work reminds me of the Duomo in Florence which has that same trompe l'oeil feeling.  It makes sense as Florence was where they started.  A

Apr 19, 2019 12:04 PM #9
Rainmaker
4,275,415
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Carol Williams all that matters is that you like it and it works for you!  My opinion does not matter or amount to a hill of beans.  When we work on the aesthetics of a website, it corrolates with the brand and the brand position in the marketplace and the individual agent or company.   A

Apr 19, 2019 12:06 PM #10
Rainmaker
1,264,966
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Alexandra,
Although my opinion does matter, I always appreciate professional input.  Nothing is perfect and I am always open to suggestions for improvement.  This site was just launched April 1st so my archives is a bit skimpy now. I am excited to see how the site evolves.  

Apr 19, 2019 12:19 PM #11
Rainmaker
4,275,415
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Carol Williams  wanting to be helpful by all means, I find that I do not know the whole story of why you wanted the website, what you hoped to achieve by doing it, how it would enhance your well-being, as well as who do want to attract. 

I am acquainted with you thru Active Rain only.  I do know that you are an avid golfer, knowledgeable in all things real estate, and a lovely person.   I enjoy reading your posts and your generosity of having a Second Chance Saturday post to insure that good posts are not passed by.   In order to give you valuable feedback,  I would have to meet you face to face and really get to know you, your core values, your colors and your essence.  Then I can say something of value...

I wish you all the best.

Apr 19, 2019 12:40 PM #12
Rainmaker
1,264,966
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Thank you Alexandra.  Perhaps someday we will meet face-to-face. 

Apr 19, 2019 12:45 PM #13
Rainmaker
1,137,258
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Ron and Alexandra Seigel - I certainly hope so!  It is about 3 years old. But it was different at the time and my husband updates it constantly. Rick picked out the design and all the images above the fold our either prior listings or Sedona landscapes that are our own. 

He just recently redesigned the search button to lead to a page with custom buttons that are easy to select using a tablet or a phone. 

Apr 19, 2019 02:02 PM #14
Rainmaker
4,275,415
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sheri Sperry - MCNE® delighted you are happy with your site.  A

Apr 19, 2019 02:19 PM #15
Ambassador
3,024,987
Paul S. Henderson, REALTOR®, CRS
RE/MAX Northwest. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

Love your insight and all the great comments Alexandra. Thank you.

 

I hope you're prepared for the awesome weekend ahead....

Apr 19, 2019 03:42 PM #16
Rainmaker
4,275,415
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Paul S. Henderson, REALTOR®, CRS Thank you for your kind words, and we intend to have a great time this weekend.  I bet you are going to enjoy the Easter egg hunt with your adorable grand kids.  A

Apr 19, 2019 04:15 PM #17
Ambassador
3,747,408
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Ron and Alexandra- I love that it catches the eye!!! And it is one that can translate to print as well. 

Apr 19, 2019 07:11 PM #18
Rainmaker
3,149,951
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Alexandra , just on a side note you spend more time in Beverly Hills flats near my office than I do :)) love it, Endre

Apr 19, 2019 11:56 PM #19
Rainmaker
2,802,517
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Alexandra.

Just like a home on the market.  Usually if it doesn't have curb appeal, most people will not take the time to go inside.

Apr 20, 2019 02:52 AM #20
Ambassador
1,791,021
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I know ours has curb appeal, and I know why. ;)  Good analogy per your usual thoughtful observations.   

Apr 20, 2019 07:07 AM #21
Rainmaker
4,275,415
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Endre Barath, Jr. that is funny!  You are one the bright agents, which is why you don't spend time in the office.  That is not where the $$$ are made. 

Apr 20, 2019 07:42 AM #22
Rainmaker
4,275,415
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy Streib

We both remarked on how lovely it was.  And it was a seamless transition to emphasize the legacy of the brand to the modern times.  A

Apr 20, 2019 07:43 AM #23
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