Videos and slideshows are a great way to impress your viewers. Now you can produce a masterpiece with just a few clips and that helps your properties to shine and keeps your clients engaged.
There are a lot of fast-paced buyers and ever-changing technologies in today’s real estate market. With videos, you can get more leads and sell more properties. Which means video marketing is a must. These tips will help you to achieve your goals in a very short period of time. If you follow these, you’ll have to spend less money on your video making, plus you can do it on your own. No matter what kind of video you want to make, your content will come alive for sure in just a few minutes’ time.
As mentioned above, the real estate market is filled with ever-changing tech and fast-paced buyers. That’s why you need to consider real estate video while making a strategy for your business. The gears that are needed to make a real estate video:
A DSLR Camera
A wide-ratio zoom lens (16-35mm) / 17-40mm
A tripod along with a slider
Use a drone, if possible.
Just in case if your thinking about the video lights, stop thinking about it. Because you don’t need them. Natural light will do the work for you, both interior and exterior shots. So, the key is planning your shoot around the weather. A partly cloudy day looks best on camera. You might want to reschedule if it’s dark and gloomy.
Using a wide-angle lens like a fisheye can be tempting as it makes a small room look bigger than it is, but don’t do that. You’re just fooling your potential buyers by applying this trick. Rather, you should use the power of video to exactly represent the rooms in your house. I recommend using a less distorted lens like a 16-35mm or a 17-40mm for the bulk of your shots.
Take a walk before you click to record. I always walk around the house before recording and keep my eye out to check if anything calls attention to itself. This way you can get to hide distractions that might not look great on camera. The walk that you will take should include:
Removing unnecessary things and table tops
Hiding your pets
Closing closet doors
Removing wrinkles on bedspreads
Taking pictures down of homeowners
Shutting toilet seats
Aligning couch pillows
Planning your shots
You have to get only 2-3 shots for each bedroom and bathroom in the house. But make sure to get enough shots and camera angles of the important rooms like the living room, the kitchen, or the master suite. Because you have to print a full picture for your viewer.
Also, try to avoid over-shooting. Move on to the next shot once you have got a good one. If you mess in any clip, then delete it and start over. It helps you to race through the edit.
You don’t have to take a lot of outside shots as you do inside. Around 10-15 exterior shots should do the work. Just take some good wide shots of the front and back of the house. Get some close shots of the front door and any other details and unique parts of the yard you want to include.
Shooting your video
A real estate video introduces motion into a still environment. There are two friends for real estate videos: slides and glides.
Go with slides if you want to capture an entire room and make wide shots more interesting. Reveal a room by positioning your slider just outside of a doorway. Or you can try panning and sliding to get a wrap-sound effect.
Glides allow you to bring the scene by the front to back movement of the camera. And in this part, the second tripod head comes in handy. Keep in mind that viewers don’t see the slider in the shot.
Editing your video
Now that you’re done with your footage, it’s time to edit the video. You should order your clips according to your walk through the house. It helps the viewers to understand the layout of the home without seeing it in person.
Don’t be repetitive, you’ve got a variety of shots of each room. Mix the slides and glides and don’t overshow a particular room. It keeps the video snappy. Viewers can watch their favorite parts, so you have to track their interest in your video’s stats. These approaches are often used by professional video editing websites.
Your real estate farm is going to benefit if at the end of the day you’re able to master video marketing. What are you still waiting for? Get up and film!
John O. Brooks is a content marketing specialist and nutrition graduate student at Framingham State. He is working with viddedit.com currently. He loves all things digital, running, traveling, and cooking.
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