Should I be concerned with how my home is marketed?

Real Estate Agent with Atlanta Communities 303302

I love marketing. When done correctly, magical moments happen. In Real Estate these moments show up as sellers receiving more for their home than they expected, and quicker than they hoped. Good marketing drives higher prices and returns quicker sales in Real Estate.

When getting your home ready for sale, we all intuitively know where we need to put our dollars. Usually in the visual parts of a home. For instance, money spent on a new Thermostat or a home warranty are nice additions to a home and can be talked up by the listing agent, but can be lost on a buyer. A new coat of paint or upgraded kitchen appliances usually stand out in a home and can be observed and appreciated by potential buyers without someone taking the time to show them.

When getting a home ready to sell, make sure 1) you have all safety issues resolved and 2) look to see where you can make the biggest visual impact to improve your home. This will bring you more marketing bang for your bucks.

If you would like to hear more about how great marketing can help you sell your home for more money, give us a call at den Boer Homes.


Posted by

Peter den Boer, Associate Broker, Realtor

Atlanta Communities Real estate Brokerage


Ph. 770.713.1545


I write about daily life as a Realtor in the Towne Lake Community in Woodstock Georgia.


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Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Knowing what improvements to make that will bring better return is priceless !

Apr 22, 2019 06:00 AM #1
Lorrie Semler, REALTOR® in the Dallas area. Call/text 972-416-3417
United Real Estate - Addison, TX
Real Service. Real Results. Real Estate

Cosmetic improvements my look nice, but once the inspection report comes in, buyers will ask for fixes to the roof, foundation, electrical, plumbing and any safety issues.

Apr 22, 2019 06:02 AM #2
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Peter - yes that fresh paint, clean well staged house with curb appeal will go a long way.

Apr 22, 2019 11:04 AM #3
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Peter den Boer

MBA,GRI, Associate Broker, Realtor
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