Grammar Alert! Advise is not a noun.

By
Services for Real Estate Pros with Marte Cliff Copywriting

Among the cringe-worthy grammar errors we see every day, the misuse of “advise” ranks right up there with the misuse of “myself.”

I’m seeing it more and more often, both here on Active Rain and in other articles, posts, and comments real estate grammar - advise is not a nounaround the Internet. And every time it does make me cringe.It no doubt makes some clients and prospects cringe as well - which is why I bring it up every few months.

It’s used incorrectly in “Thank you for the advise,” or “Would you please give me some advise on how to…” In an AR comment it might say “I appreciate the good advise.”

Ouch!

  • “Advise” is not a noun.
  • “Advise” is a verb. That means it’s an action word – something you DO.

The proper way to say those sentences would be

  • “Thank you for advising me.”
  • “Would you please advise me on how to…”
  • “I appreciate you taking time to advise…”

Perhaps these writers don’t know there IS a correct word to use? There is. The word is “advice.” Just change the s to c.

  • “Thank you for the advice.”
  • “Would you please give me some advice on…”
  • “I appreciate the good advice.”

How can you remember the difference? There’s an easy memory trick:

The ending of “advice” is “ice.” Ice is a noun – advice is a noun. (Come to think of it, so is vice.) When spoken, it rhymes with ice and vice. (And mice and lice) You can give someone ice and you can give someone advice. As for vice – I suppose you can give that if you lead someone astray.

“Advise” ends in ise… which is a suffix referring to function. It is pronounced as if it had been written with an ize rather than ise.

More ways to remember:

Think about when you were in school and had an adviser. Or maybe you had a job as an adviser. Say it out loud. Now try to say you had an advicer. Sounds pretty goofy, doesn’t it?

What about the word "myself"

If proper use of "myself" confuses you, check out this article.

 Image courtesy of Stuart Miles at FreeDigitalPhotos.net

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Rainmaker
2,970,169
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Hi Marte... I've never figured out why people have difficulty with these two words... but I see that mistake too often. 

Apr 22, 2019 10:53 AM #1
Rainmaker
1,508,279
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I know, Nina Hollander - I see it all the time. There are some words I think are tricky - but this isn't one of them.

Apr 22, 2019 11:03 AM #2
Rainmaker
983,627
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

With the spell checker I almost catch one word not well edited even in newspaper. I guess the old fashioned word proofer is assumed to be replaced by spell checker. Word like realtor is not properly spelled either.

Thanks,

Sam Shueh 

Apr 22, 2019 11:10 AM #3
Ambassador
1,140,367
Jerry Newman
Brown Realty, 210-789-4216,www.JeremiahNewman.com - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Marte, I have had to check myself a few times when using those words, advise vs advice. You're right. It's a very common mistake and misuse of the words. 

Apr 22, 2019 11:17 AM #4
Rainmaker
1,508,279
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Sam Shueh - counting on spell checker or grammer checker can lead to mistakes. I've had it tell me to change to a spelling or word that would have completely garbled a sentence. It's a good tool, but it's not safe to trust it unconditionally. If you think it's wrong - look it up!

Jerry Newman - Sometimes our fingers are thinking about something different than our brains. That's why it's a good idea to read things aloud when proofreading.

Apr 22, 2019 11:21 AM #5
Rainmaker
4,308,029
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Marte,

I see that mistake all the time.  Thank you for clarifying this.  Wishing you a great week.  A

Apr 22, 2019 11:56 AM #6
Rainmaker
1,508,279
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I wish you a great week in return, Ron and Alexandra Seigel.

Apr 22, 2019 12:47 PM #7
Rainmaker
1,158,202
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

I don't see this much. What I do see a lot is loose instead of lose. You can have a go at that one 

 

Apr 22, 2019 03:30 PM #8
Rainmaker
1,508,279
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Jane Peters -Oh yes, I see that one quite often too. I always think it's just a typo, but perhaps not.

Apr 22, 2019 03:54 PM #9
Rainmaker
42,503
Leif Price
Spot Color Marketing - Portland, OR
Content Marketing Specialist

It's a common mistake. Proofreading is key before you post or write something for the comments section. When in doubt, I look up to old reliable Google.

Apr 22, 2019 07:18 PM #10
Rainmaker
1,508,279
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Leif Price It is a common mistake and proofreading is key - but in this case I think a whole lot of people don't know the difference between advice and advise.

When I'm in doubt I go to Google and then Grammar Girl. She gives the answer and the "why" behind it.

Apr 22, 2019 08:02 PM #11
Rainmaker
3,517,864
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Marte. I see this often and really don't get it. I never had this problem.

Apr 23, 2019 06:57 AM #12
Rainmaker
1,508,279
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Good morning to you too, Sheila Anderson. I don't understand it either, but it's definitely a common error.

Apr 23, 2019 08:30 AM #13
Rainmaker
2,473,549
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

You are right of course.  I hadn't considered the usage of the word, advise, in those terms.

Apr 23, 2019 04:29 PM #14
Rainmaker
1,508,279
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Of course you wouldn't, Myrl Jeffcoat - but I see others doing it nearly every day.

Apr 24, 2019 07:52 AM #15
Rainmaker
4,018,142
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Marte, when I type these two words, I always have to think about it.  Hopefully I have not made this error.

Apr 29, 2019 12:12 PM #16
Rainmaker
1,508,279
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Joan Cox Just remember about the ice or adviser/advicer and you'll get it right every time.

Apr 29, 2019 12:37 PM #17
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