You Have the Listing: AKA The Importance of Knowing Your "It Factor"

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Services for Real Estate Pros with Napa Consultants
https://activerain.com/droplet/5j9D

As a real estate marketing professional in any aspect of the real estate field, it would be wise to take time to discover your “it factor.” On several occasions we have asked sellers why they chose one agent over another with excellent track records, presentations, etc. Their response falls into the intangible world of charisma: Agent X was something else, someone special, someone who resonated with us, someone we could trust, and made us say: "you have the listing!"

 

Charisma is a point of attraction. It is someone who can turn heads when entering a room, not because they are looking for attention.  It is because they exude a genuine confidence of being comfortable in their own skin. Embracing your "it factor" will make you stand out in any situation.

 

The “it factor” refers to an indefinable quality a person has. Charismatic people exude confidence, that attracts the perfect match. Charisma is defined as “personal magnetism, the ability to inspire enthusiasm, interest, or affection.” We are all born with an "it factor." 

 

Whether or not, we are taught to nurture our uniqueness or conform to the norm; is what makes the difference between it being visible or invisible.  Many of us were raised in the league of conforming to be attractive to all, whether or not it suits us.

 

Keep in mind that not everyone will be attracted to your brand of charisma. Those who are a match to you (the right people to work with or be with) will be. Embracing your "it factor" will create compelling attractiveness (as the label in the picture states).  This will translate into, "you have the listing!"

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

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Rainmaker
582,318
Carolyn Roland-Historic Homes For Sale In Delaware and S. Chester County PA
Patterson-Schwartz Real Estate - Wilmington, DE
Carolyn Roland, GRI, CRS

Sometimes those charismatic people seem to be like magnets in public, but the magnetism fails them in personal relationships.

Apr 23, 2019 09:04 PM #15
Ambassador
3,042,373
Paul S. Henderson, REALTOR®, CRS
RE/MAX Northwest. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

I really enjoyed this post and I must say it inspired me Ron and Alexandra Seigel 

Apr 23, 2019 10:29 PM #16
Rainmaker
2,826,199
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Alexandra.

Getting into this business from my former profession was a stretch.  I believe I'm one funny guy, while my wife tells me I've got a sick sense of  humor.  That made it difficult for me to get started 

Apr 24, 2019 02:10 AM #17
Ambassador
1,805,841
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I'm with you on this one. The "it" we have can't be found if we don't know how to get to "it."  (Which is exactly what you help people find their right niche/brand.)  Our authenticity and passions coupled with expertise are pretty magnetic. 

Apr 24, 2019 07:41 AM #18
Rainmaker
4,311,762
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sheri,

Oh yes, there is always an "it factor" in each one of us.  We are born with one.  Whether or not the circumstances that we are born in enhance it or suppress it is a whole other story. I would chance to guess that the majority of parents with all good intentions want their kid to fit it (whatever that means).  The Japanese say "the nail that sticks out gets hammered back in, and they do.)   If you have read any science fiction, that is the theme, conform to the norm or die!

That is what a brand is in personal branding, it is a unique expression of who one is, inimitable and easily recognized....and they each have their value for those looking for that value...you cannot be all things to everyone, it makes one insane and constantly justifying their existence and looking over their shoulder to see to whom they need to adapt to next. A

 

Apr 24, 2019 07:56 AM #19
Rainmaker
4,311,762
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Carolyn Roland-Historic Homes For Sale In Delaware and S. Chester County PA that is true, because that magnetism has not been polished for all situations.  It overwhelms those around someone like that, and then that person tries to diminish themselves in order to "fit in".  A

Apr 24, 2019 07:58 AM #20
Rainmaker
4,311,762
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

James Dray And you are doing very well, and you have a wonderful supportive wife...I rest my case!

Apr 24, 2019 07:59 AM #21
Rainmaker
4,311,762
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Paul S. Henderson, REALTOR®, CRS and you inspired me daily with your quotes, I appreciate the comment. A

Apr 24, 2019 08:00 AM #22
Rainmaker
4,311,762
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl Jeffcoat I did not see the show, but I heard about it.  Apparently, there is chemistry between them and a room would have been ideal.  I did not think she had the "it factor" to sing La Vie En Rose anywhere near as well as Edith Piaf.  She just does not have the range or the ability to relate or to Edith.   A

Apr 24, 2019 08:05 AM #23
Rainmaker
4,311,762
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD loved your comment, it is so natural and so comfortable to be in one's very own element.  It is also a strength of character than cannot be challenged.  Happy Wednesday!  Another gorgeous Spring day is here!  A

Apr 24, 2019 08:07 AM #24
Ambassador
3,774,490
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

                                    

                                           Thank you Ron and Alexandra

Apr 27, 2019 06:30 PM #25
Rainmaker
4,868,180
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Ron and Alexandra Seigel charisma is a factor that must be complemented with the chameleon factor or the charisma may not blend with the client.... chameleons can blend with the good, the bad and the ugly...

Apr 28, 2019 05:53 AM #26
Rainmaker
1,403,106
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

It is evident when someone has "it!"

Apr 29, 2019 03:20 AM #27
Rainmaker
3,763,482
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Ron and Alexandra Seigel ,

I'm so glad that Kathy Streib featured your post in her "Ah-ha" moments for the week as I'm trying to catch up reading posts. I'm surprised this does not have a gold star! I firmly believe "Charisma" in someone shows the visibility of the soul and they become a magnet drawing in those attracted to their authenticity.

Apr 29, 2019 04:42 AM #28
Rainmaker
2,093,514
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Confidence is very attractive!

Whether or not, we are taught to nurture our uniqueness or conform to the norm; is what makes the difference between it being visible or invisible.

Apr 29, 2019 08:30 AM #29
Rainmaker
154,077
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

ah, the intangibles... personality is very important.  Depending on the task and skills involved.

Apr 30, 2019 04:34 AM #30
Ambassador
3,913,652
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Ron and Alexandra:

Fascinating read on something that's hard to define but easily recognized. It's always interesting how we connect with certain people, and them with us, and not with others.

Jeff

Apr 30, 2019 07:43 AM #31
Rainmaker
4,311,762
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Dorie Dillard CRS GRI ABR well said, it is that authenticity of the soul that definitely is attractive to both of us.  A

Apr 30, 2019 07:50 AM #32
Rainmaker
4,311,762
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

John Henry and some of those intangibles appeal to one and not the other.  Think in terms of popular singers, some appeal to some people and others would hate it.  A

Apr 30, 2019 07:52 AM #33
Rainmaker
394,037
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Thanks for sharing on "IT Factor"

Since studies show that most agents are selected based on Trust, then what ever your "It Factor" is it should be authentic.

It is not adding a certain swagger or anything that is seen as just a sales approach.

You keep coming up with such interesting topic. Great.

May 13, 2019 09:41 AM #34
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