Sloppy Copy - It will get you every time

Reblogger Joseph Domino 480-390-6011
Real Estate Agent with HomeSmart SA541769000

I cannot tell you how many times I look at property descriptions and cringe.

Sloppy Copy will make you look bad.

Original content by Marte Cliff

Never Hit “Send” Without Proofreading

One day my mail brought a promotion for an exclusive training class for would-be copywriters. It was all about teaching you to write copy that sells, and how to run a successful copywriting business.

The whole message was “formulatic.”sloppy copy is a fail

  • It had the scarcity – only 20 spots, so act now.
  • It attempted to make you want the program by saying “this isn’t for everyone – you have to qualify.”
  • It promised to turn the reader into a money-making copywriter.

There was just one problem.

The letter itself was sloppy copy. In the first paragraph, the writer says she’s “rearing to go” to help her readers become successful. Um… I believe that phrase is “raring to go.”

Later on in the letter she used bullet points, which is a good idea. But the third one didn’t fit with the first two. They’re supposed to match, remember.

Had the writer spent a few minutes in proofreading and editing her work, she wouldn’t look so silly. And… she’d probably have a better chance of selling her expertise in telling others how to write good copy.

Never hit “send” until you re-read what you wrote!

Graphic courtesy of Stuart Miles @

The original of this post appeared at:

Priest River, Idaho


Call on Copy by Marte for:

Custom Web Copy....Agent Bios....E-mail Campaigns
Newsletters....Postcards....Custom Prospecting Letters
Articles....Blog Posts....Print Ads


Pre-written real estate letters that save you time and money -
and keep you in touch with your prospects.



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Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Joseph Domino 480-390-6011 great choice for a reblog.... I, too, made this selection.... every post provided by Marte is a worthy reblog and feature...

Apr 24, 2019 03:29 AM #1
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Thank you for the reblog, Joseph!

Apr 28, 2019 10:57 AM #2
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