I can blog every day for years on end.
I can know Cincinnati patio homes inside and out.
I can shuffle schedules and prioritize my have to do list and my want to do tasks with anyone.
I know where my business comes from.
I wear a lot of different hats on any given day, and they're not all real estate related.
But to succeed I have to also know what I don't do well. If I fail to recognize what I don't do well, I may get a bit frayed.
As a dual career engineer/agent, the biggest constraint I have in my day is time, and I think we almost all share that feeling. 24 hours in a day just isn't enough to get EVERYTHING done that we want to do.
So knowing what I don't do well or efficiently actually creates opportunities.
For instance, our brokerage added transaction coordinator duties to our office admins last year. As you might expect, there's a charge for each transaction they help with, but it's worth it. I get time freed up from doing certain things that don't add value to the client, don't increase my business, but all need to be done. They're not the best use of my time.
Furthermore, I have to be able to recognize gaps in what the consumer wants and what I've been doing. An example? I've been absolutely neglectful at asking for reviews after a completed transaction. I KNOW consumers look on Z, and Google and elsewhere to get the opinions of their peers about our capabilities, and leaving little to nothing in those spots gives them an excuse to click NEXT in their agent search. So I'm finally starting to "force" myself to request reviews, and for the most part clients have been willing to help (although like us, sometimes they get busy and don't get around to it!).
I COULD be overhauling my Wordpress site to the latest framework and theme, but I've hired someone else that does it for a living to take care of it. They'll be much faster and they'll understand things under the hood that I'll NEVER know. It's money well spent and once they're done I'll start with some of the customization I want to make to make it even more user friendly.
Another thing I know I need to work on? It's a risk that comes with being seen as a patio home specialist. I attract clients for that expertise they know I have, but too often they ONLY see me as a specialist and not also able to help them with other real estate matters such as selling their existing home. Don't get me wrong, I'm happy to have the buy side with them, but we've got the toolbag to get their homes sold too! So that's an aspect I'm going to need to work on a bit more if I want to grow my business.
Bottom line, it's important to know our weaknesses and the best ways to address them. It's impossible to be all things to all people, so we need to know when to bring in the help we need.
What's on your list to work on?
Until next Tuesday, just Ask An Ambassador if you need help!
Bill of Liz and Bill aka BLiz
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