Larger, glossier and the most “eye catching” attracts those homeowners who want the marketing of their home to stand out beyond the standard flavor. The greater the degree of one’s marketing, the greater the magnitude of the potential listing.
The large glossy, colorful postcard is an example of the marketing piece that attract owners of high end homes. If two or three postcards are received on the same day, the one that’s pulled from the batch of mail will be the largest, brightest and glossiest.
High end homes expect to have “top shelf” marketing. If you’re listings are hovering in the lower price range, beef up your marketing. If your net income after deducting expenses is a pittance, it’s time to spend your money on quality marketing pieces.
The mentality of many owners of lower end properties is to hire a discount agent. When they see a postcard in their mailbox with brilliant colors and a lively glow that shouts “an expensive marketing piece,” they are not likely to call you. Their first thought would be “they charge top dollar” to sell a home, if they use this type of marketing!!
High end homes never call a discount broker. They want all the latest and greatest of marketing performed on their home including aerial photography, 3D tours and more. We provide that. We’ve experienced both scenarios, and I’m a firm believer that large postcards with a quality finish win every time. The prize for that win is a high end or luxury home. “The eye buys” marketing, just as “the eye buys” homes.
Just a thought for the moment…..