Thank you Nadine Larder
We talk all the time about how important print marketing is, but we also stress that your print marketing should go hand in hand with a comprehensive marketing strategy that includes your website, email, and social media.
Handling all of that can be a challenge, but it’s easier when you plan ahead. Of course, you can also outsource some of the work.
How important is digital marketing? Here’s what you need to know.
People Live Online
Do your clients know their neighbors? They may not! But you can bet they have hundreds of “friends” online, many of whom they talk to much more often than the people who live 20 feet away.
Entire family dramas happen online, as do friendships, romantic relationships, and political debates. In the end, people spend most of their free time staring at screens – and over two hours a day on the internet.
What does this mean to you as a Realtor®? The primary takeaway is that if you aren’t active online, you’re going to miss where people are spending their time, emotional capital, and mental energy. You need to participate in digital marketing to get ahead.
Digital Marketing Allows Personalized Outreach
Imagine if someone came up to you and said, “Hello, age 30 – 55 female. I see you are a professional. Would you like to buy my service?”
That would be weird, but that’s as far as a lot of marketing goes. It’s general demographics and tries to treat everyone in the group the same way.
Instead, you need to personalize it. “Hello Sara, how’s your real estate business going? I saw that you posted a big sale recently – congratulations! I have some services that can help you be even more successful. Let’s talk about it!”
The good news is that digital marketing allows you to find out the details about each person so that you can target them specifically, based on real information that you know. It allows you to relate to your prospects and individuals instead of members of a group.
Doing this marketing legwork yourself can be arduous, but there are marketing companies that can help. For instance, Local SEO Search helps small businesses throughout Canada and the U.S. target their marketing on their website and on social media.
Mix Digital and Print for a One-Two Punch
The most effective way to market is to be present everywhere your prospect is. That means online, as we’ve seen, but it also means in the mailbox.
There’s so much less competition in traditional mail than there is online, and it’s a great way to get in front of people’s eyes. What’s more, once they see your name and information once, they’ll recognize it more easily when they see it online.
A farming postcard or Just Listed outreach can get your brand in front of a prospect and help you stand out from a sea of advertising on every other platform. Plus, plenty of people will respond to direct mail in itself!
Don’t think that you have to choose between digital and print marketing. Used together, they are a powerful way to stand out.
Don’t be afraid to outsource your efforts if needed, both online and with your postcards. Ask us how we can help make sure all the mailings you order from us are mailed on time, every time!
Our customizable templates are quick and easy to use and give you a noticeable professional presence. Check out our options today!
This post originally shared on PrinterBees' Real Estate Marketing Magazine.
PrinterBees provides real estate marketing materials like: Just listed Postcards, Just sold postcards, Short sale postcards, real estate business cards, real estate door hangers and pretty much everything else you can think of for marketing your real estate business. Visit us online at www.PrinterBees.com.
PrinterBees also publishes the e-magazine Real Estate Marketing Magazine for Realtors® looking for current and up-to-date tips and tricks to grow their real estate businesses. Visit Real Estate Marketing Magazine to get your free-subscription.