A new site user must know they are at the right place, right away!
Generating a new lead is amazing, and for most of the small business entrepreneurs, every website visit makes a huge difference.
If your site’s homepage does not convey what you are actually all about and assures that user they are at a site relevant to their interests, you are at a higher risk of lead bouncing to your rivals.
What do you need to show to ensure the user is at the right portal? A perfect headline!
Is your site constantly converting visitors into leads?
A perfect headline perhaps not be a big deal for a user, but it surely does for an entrepreneur. Without having the right one in place, this can make a user to instantly click back or browse through your competitor’s portal.
Your headline needs to be clear, catchy, encompass what you offer, and how you are different from your competitors.
Have you had any professional SEO done? If you have, you definitely are ahead of the game. However, if you have not until now, it is time for you to brainstorm!
SEO or search engine optimization is when you are trying o rank higher for keywords related to what you do in Google’s search results. These must be intuitive terms vetted to see if they go along with how users see your products/services.
Whoever has provided you with keyword goals will have already checked to see if these terms are searched frequently and then will provide you with the list.
Ensure not to use the terms that target deep pages. Consider what your overall objectives are to see what keyword(s) you should include. If you are trying to rank high for a particular keyword above all, ensure to add them into your headlines.
Without any keyword goals, it is up to you to assess what best explain your services and why a user should entrust to your business. For instance, if you are a lawyer you know where to start from. You will want to ensure your headline includes the fact that you are a professional lawyer.
Do not take this lightly!
Ensure to take some time out and consider user’s perspective while evaluating what language you should use.
The rule here is to grab the attention of your visitor in max 3 to 5 seconds or else they will bounce. Websites are simply about user experience; do not start yours with a wrong me