YouTube Thursdays - Instagram Videos for Branding

By
Real Estate Broker/Owner with ViewHomes of Clark County - Nature As Neighbors

Instagram Videos - Are they Valuable for your Brand? 

 


 

Here are some recent statistics about the viewers on Instagram. 

 

 

If you have an Instagram account, we highly recommend adding videos to your feed once or twice a week. It’s a great way to boost engagement, build your brand, and put your personality out there for making connections.  

 

 

There are several video formats  available as of April, 2019. 

 

  • Video Post to your News Feed -  3 seconds - 1 Min ( Maximum Length)
  • Video Post to your Story -  15 seconds (Maximum for story) 
  • IGTV - 15 seconds to 10 Minutes (up to an hour for some accounts) 
  • Live Videos - 1 Hour (Maximum Length) 

 

So far, we’ve mainly explored the Live option and the posts to your News Feed or your Story. 

 

Live Videos: Benefits: Shot using the camera in Instagram. Great for capturing the moment unfolding. See an amazing sight, go “Live.” They are also placed first in the story line. Evidence suggests people have a hard time turning away from a live feed. It’s authentic and anything can happen. Short-lived, disappears after 24 hours. 

 

Instagram Videos for Timelines - Benefits: Good way to create a visual branding with consistent style. Pique interest with a caption. Be descriptive, but concise. Stay true to your brand and showcase the best of your marketplace, listings, etc. Don't forget hashtags!

 

These videos are shot in the typical horizontal format. 

 

Instagram Stories - Benefits: Great for creating a sense of urgency -Short-lived (24 hours, like Live videos. Stories is also a good way to ensure you don’t get forgotten by your viewers.  They are great for an Open House? Preview of Listings? Exploring a new neighborhood? Great day to look at houses? Other topics that match your brand. Remember your hashtags!

 

We’ve been taught to shoot video on smart phones in the horizontal mode, therefore, it takes some thought to switch to shooting vertically for Instagram Stories. The vertical format is optimal as it fills the entire screen in Instagram, creating an immersive viewing experience. 

 

There is so much emphasis on marketing for Social Media, but we are always mindful as to our best use of time. There is little that beats being involved in your community and meeting people face-to-face. However,  if you think the demographics of Instagram match your brand, it’s likely worth the effort to put some thought into utilizing videos on this platform. It can be a fast and easy way to promote your brand. 

 

Here's a copy of the vertical video we shot this week and uploaded to our Instagram Story ( only seen for 24 hours). While it's not perfect, it gets the point across - enjoying sunshine and a spring day along a trail in the woods. Ecotherapy! 

 

Note: it looks terrible in the usual video format due to the vertical aspect with wide sidebars, but in Instagram it worked perfectly. 

 

 

Much like Anita Clark 's Facebook Fridays, we encourage you to subscribe to each other's YouTube Channels - and take a minute to "like" or leave a comment. You can also add your own YouTube Channel in the comments below, and ask for subscribers. Be sure to subscribe back though - it's quid pro quo! 

 

 

 

Posted by

 

ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.

 

360-608-4900 

info@natureasneighbors.com
 

                                                                             

 

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"Branding" in the Rain
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YouTube Thursdays
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Ambassador
1,852,714
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Thank you marti garaughty - hope you're enjoying spring weather. We have a great day here. 

Apr 25, 2019 01:26 PM #7
Rainmaker
3,095,904
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

One more thing to feel "left behind" about, Debb. I hardly post to instagram  and never look at it. Going the video route right now is more than I can stand thinking about! 

Apr 25, 2019 02:05 PM #8
Ambassador
1,852,714
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hahaha, it's okay Nina Hollander you seem to be doing fine with what you're doing now. D 

Apr 25, 2019 02:30 PM #9
Rainmaker
386,775
Kona Home Team (luva llc) Lance Owens (RS)
Kona Home Team (luva llc) - Kailua-Kona, HI
Getting transactions done, when nobody else can!

Thank you for sharing your knowledge. I have a quick question for you. I have had an instagram page I started years ago and it is a mix of personal, bbq, motorcycles and real estate. Can I create a second real estate only page that stays connected to my personal page?  KonaHomeTeam808
Thank you in advance 

Apr 25, 2019 02:49 PM #10
Ambassador
1,852,714
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Kona Home Team (luva llc) Lance Owens (RS) Yes, but you will need another email account. (some people say you can, but they often get locked out of their accounts)  We just did it today and used Bernie's email. Also, you might want to make the second, real estate account, a business account.  It won't be connected to the personal page, and I'm still trying to figure out if we can link them.  You can link to your Facebook Personal account or a Business page. 

Apr 25, 2019 03:45 PM #11
Rainmaker
1,498,654
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Debb Janes EcoBroker and Bernie Stea JD, I don't use Instagram for real estate, never have. I know the importance of being active on social media not because buyers will find a home on social media but make connections. 

Apr 25, 2019 04:07 PM #12
Rainmaker
3,254,755
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

It is another "channel" we have yet to explore...very precise and interesting demographics !

Apr 25, 2019 05:45 PM #13
Rainmaker
3,175,827
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Home and Condo Specialists

I saw your lovely photo on Instagram the other day and thought it was lovely. I am going to try your technique in the near future!

Apr 26, 2019 02:18 AM #14
Rainer
302,902
AndreaBFerreira CRS - SRS - CLHMS
Keyes Co. - Davie, FL
Miami Dade, Broward and Palm Beach County in FL

Thank you for sharing. I heard there are some apps to help edit the videos.Do you use any app to edit the videos? Please let me know.

Apr 26, 2019 05:36 AM #15
Rainmaker
1,521,597
Amanda S. Davidson
Amanda Davidson Real Estate Group Brokered By eXp Realty - Alexandria, VA
Alexandria Virginia Homes For Sale

Debb, I really like Instagram, it appeals to me more than Facebook. I saw your story and it was pretty to watch along with complimenting your brand. Great advice for taking the video in vertical for Instagram use. 

Apr 26, 2019 05:37 AM #16
Rainmaker
2,549,609
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Instagram is fun because it is mainly just pictures, so it is quick to get through without having to do a lot of reading.

Apr 26, 2019 05:51 AM #17
Rainmaker
1,792,671
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

What great advice for Instagram and promoting ourselves & brand, Debb...thank you as always!

Apr 26, 2019 07:50 AM #18
Rainmaker
175,828
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Thanks for the info on this platform.  I am still trying to figure it out.  I think it depends on the subject matter and marketing intent.  

 

Apr 26, 2019 09:13 AM #19
Rainer
267,962
Stephen Turner
Gemcraft Homes (TriCorner Realty) - York, PA
The BIG Guy of NEW HOME SALES

Always look forward to your articles, I learn so much from them. This post didn't disappoint. Been doing videos on Linkedin, YouTube, and Facebook. Guess it's time I embrace IG if nearly 1/3 of all internet users are there!

Apr 26, 2019 09:38 AM #20
Rainmaker
1,321,577
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Debb,
Now that I'm retired from real estate and shifted my focus to the SeniorWomenGolfers demographic, do you think Instagram is relevant for me? I've read that the useage among that age group is pretty small.

Apr 26, 2019 03:21 PM #21
Rainmaker
1,485,362
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

I like Instagram and need to use the Stories part more often.  I'm just old school IG.

Apr 26, 2019 11:47 PM #22
Rainmaker
5,383,493
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much for sharing your experience and your advice.

I have not yet used Instagram.

Apr 27, 2019 07:44 AM #23
Ambassador
1,852,714
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hi Beth Atalay - we're just getting involved in seriously, mainly because so many of my pals and family members are using it. I'm thinking the demos are changing due to people's frustration with Facebook. We have two accounts - one strictly real estate oriented, and one about lifestyles, nature, family, etc. 

Apr 27, 2019 07:52 AM #24
Ambassador
1,852,714
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Sally K. & David L. Hanson always nice to see you. Thanks for the support and comments. 

 

Larry and Sheila,  I always appreciate the photos you share on Instagram - there's always something new to add isn't there? :)

Apr 27, 2019 07:55 AM #25
Rainmaker
295,352
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

Great advice for staying on top of social media.  So many mediums, so little time!

Apr 29, 2019 06:52 AM #26
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