Instagram Videos - Are they Valuable for your Brand?
Here are some recent statistics about the viewers on Instagram.
- 32% of all Internet users are on Instagram.
- 59% of internet users between the ages of 18 and 29 use Instagram and 33% of internet users between the ages of 30 and 49 use Instagram
- 38% of female internet users use Instagram and 26% of male internet users use Instagram
If you have an Instagram account, we highly recommend adding videos to your feed once or twice a week. It’s a great way to boost engagement, build your brand, and put your personality out there for making connections.
There are several video formats available as of April, 2019.
- Video Post to your News Feed - 3 seconds - 1 Min ( Maximum Length)
- Video Post to your Story - 15 seconds (Maximum for story)
- IGTV - 15 seconds to 10 Minutes (up to an hour for some accounts)
- Live Videos - 1 Hour (Maximum Length)
So far, we’ve mainly explored the Live option and the posts to your News Feed or your Story.
Live Videos: Benefits: Shot using the camera in Instagram. Great for capturing the moment unfolding. See an amazing sight, go “Live.” They are also placed first in the story line. Evidence suggests people have a hard time turning away from a live feed. It’s authentic and anything can happen. Short-lived, disappears after 24 hours.
Instagram Videos for Timelines - Benefits: Good way to create a visual branding with consistent style. Pique interest with a caption. Be descriptive, but concise. Stay true to your brand and showcase the best of your marketplace, listings, etc. Don't forget hashtags!
These videos are shot in the typical horizontal format.
Instagram Stories - Benefits: Great for creating a sense of urgency -Short-lived (24 hours, like Live videos. Stories is also a good way to ensure you don’t get forgotten by your viewers. They are great for an Open House? Preview of Listings? Exploring a new neighborhood? Great day to look at houses? Other topics that match your brand. Remember your hashtags!
We’ve been taught to shoot video on smart phones in the horizontal mode, therefore, it takes some thought to switch to shooting vertically for Instagram Stories. The vertical format is optimal as it fills the entire screen in Instagram, creating an immersive viewing experience.
There is so much emphasis on marketing for Social Media, but we are always mindful as to our best use of time. There is little that beats being involved in your community and meeting people face-to-face. However, if you think the demographics of Instagram match your brand, it’s likely worth the effort to put some thought into utilizing videos on this platform. It can be a fast and easy way to promote your brand.
Here's a copy of the vertical video we shot this week and uploaded to our Instagram Story ( only seen for 24 hours). While it's not perfect, it gets the point across - enjoying sunshine and a spring day along a trail in the woods. Ecotherapy!
Note: it looks terrible in the usual video format due to the vertical aspect with wide sidebars, but in Instagram it worked perfectly.
Much like Anita Clark 's Facebook Fridays, we encourage you to subscribe to each other's YouTube Channels - and take a minute to "like" or leave a comment. You can also add your own YouTube Channel in the comments below, and ask for subscribers. Be sure to subscribe back though - it's quid pro quo!