Are you not getting the engagement you want on Facebook? It might be because your posts are just advertisements. When was the last time you bought something because of a billboard? When was the last time you bought something because a friend recommended it? Be more like a friend than a billboard.
Here are 3 Easy Types of Posts to Start a Conversation:
1. This or That?
Simple question, simple concept. Post two photos, and ask this or that? Dog person or cat person? Tropical or European vacation? Pool or Guesthouse? People will want to share their opinion if you tag "and why?" to the end of the post.
2. Question of the Day!
Your question of the day does not need to be about real estate. It just needs to get people talking. Ask a question you would ask a friend or a person you just met. What thing was ruined because too many people started doing it? What is your favorite trend growing up? What super power would you have and why?
3. Ask for Recommendations
Yes, you are the neighborhood expert when it comes to real estate. Let your audience be the neighborhood expert when it comes to other bits of knowledge. Where is the best coffee in town? Can anybody recommend a good restaurant for a first date? What is something about this city that some people might not know?
For more on best practices for Facebook, download this FREE eBook!