So I was at a networking event the other day, and one of the booths was giving out USB sticks with their information on it. Other booths gave away freebies that I would eventually consume or toss - paper flyers (that I didn't end up reading), candy, pencils, coupons, etc.
The USB stick was unique and really stood out to me. It is something I would use (despite the stick being only 512MB). More importantly, it's something I am less likely to throw away.
I did some research, and you can get branded key-shaped USB drives to give out to potential clients. Imagine giving them a key, before actually giving them a key! Fill the drive with infographics, ebooks, resources, and your contact information.
Here are some sites I found if anybody wanted to take this idea and run with it:
What do you think? Good idea? Waste of money? If you already do something like this, let us know how it works?