Before You PRE Market...PREpare....

By
Real Estate Agent with EXP Realty 414-525-0563 57026-90 Broker

When we list a house...we have been told...our listing presentations are not cookie cutter....not like other presentations that the Sellers have cookie cutter househeard.  We almost always give the Sellers two to three choices for pricing and profit. The choices involve improvements that they may choose to make...or not make...and the price they will get as a result.   Sometimes the changes can be extensive as in the case of an estate where there are heirs out of Kichler 2020town, sometimes he updates are less drastic...and while paint hardware does not sound like it makes a dramatic difference...we know it does. We have four homes currently that we call WIP's....(Work in Progress.)

    In one house, while the family vacationed last week, we had the whole interior painted and new interior lighting...they came home last night and said they thought they were in the wrong house...the results were dramatic and wonderful !  Other improvements will be added including exterior lighting and flooring before the home goes on the market.  We have made it part of our business to identify sources for a variety of things...from lighting to countertops, plumbing fixtures and flooring ....we continually add resources to assist our homeowners in flooringgetting the best products at the best prices. We have been able to source things at more than 50% less than homeowners had found for some items stretching the budget and maximizing the profit from their sale.

     As important is knowing the contractors who are best qualified to do the job....from painting and plumbing to drywall, landscaping and electrical work...we have a wide variety of skilled people to do their magic and make the house the very best it can be. The contractors use pictures of our listings for their portfolios...we are their references...AND in turn...they are a part of our referral network...it just doesn't get better for everyone involved in this very "happiest ever after" venture. 

     If you or anyone you know is looking for real estate agents who go above and beyond...putting a sign in the yard and a listing on MLS...who will add the sparkle to get the highest and best price in markets throughout southeastern Wisconsin...Call Sally K. & David L. Hanson,  414 525 0563, Broker Associates with EXP Realty, we are honored to be of assistance for all things real estate.

Posted by

Sally K. & David L. Hanson, ABR, CDPE, CSS, e-Pro,ILHM, REDS


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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Barbara Todaro 04/27/2019 06:08 AM
Topic:
Home Improvement
Tags:
home improvements that pay you back
wisconsin home improvements

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Rainmaker
917,847
Larry Brewer - Benchmark Realty llc
Benchmark Realty LLc - Nashville, TN

This great information, and I agree 100% but getting reliable contractors here in my market has become a full time job, mostly because the good ones are so busy. Have a great weekend.

Apr 27, 2019 08:58 AM #10
Rainmaker
3,063,681
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Sally and David,  I like your approach of hpow you do your business.  Makes you successful for sure.

 

Apr 27, 2019 09:24 AM #11
Ambassador
2,944,258
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Sally K. & David L. Hanson A seller would be crazy NOT to list with you. You go way above and beyond giving the very best service. Wishing you much continued success!

Apr 27, 2019 10:29 AM #12
Ambassador
3,773,433
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Sally and David- What I learned from your post was something I already knew...you are both full service and very caring agents!!! 

Apr 27, 2019 10:42 AM #13
Rainmaker
3,238,855
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Sally and David - a cookie cutter formula may be ideal for some things (but I can't think of any) but definitely not real estate. Custom tailoring gives a bettercfit.

Apr 27, 2019 11:44 AM #14
Rainmaker
379,023
Marney Kirk
Cummings & Co. Realtors - Towson, MD
Towson, Maryland Real Estate

Sally, different options are better depending on the situation of the seller! I love that you have different presentations and options. I discuss those too, but don't have different presentations for them. Sometimes paint and flooring can make a house look new!

Apr 27, 2019 12:45 PM #15
Rainmaker
2,826,053
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Sally.

I had my friend (client) call me last night to cancel his listing.  I was expecting as much because he wouldn't take my advice and clean his place up.  Thankfully, I'm canceling the listing this morning.

Apr 28, 2019 01:38 AM #16
Rainmaker
2,423,272
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

I can walk into any property and see what needs to be done to optimize. However, getting the owners to agree? It goes on....

Apr 28, 2019 06:31 AM #17
Rainmaker
3,185,448
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Most of the time Richie Alan Naggar  they agree...when they see the difference it makes in their bottom line !

Apr 28, 2019 06:33 AM #18
Rainmaker
281,794
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

Sellers today want options and want to know their agent will WORK for them.  You describe a wonder system to provide choices and results....just what the sellers want!  Great post!

Apr 28, 2019 08:01 AM #19
Ambassador
3,183,872
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I just wrapped up preparing three properties with very similar needs (lighting, granite, flooring and paint) for sellers. Oh, and add a dose of staging in too. It's been a crazy, chaotic week but, oh, how I do love marketing a well-prepared home! 

We wrapped up one on Thursday (including having the photographer/videographer out) and guess what? Multiple Offers in hours. It truly does make a world of difference when you PREpare!

Great post, Sally and Happy Sunday!

Apr 28, 2019 02:37 PM #20
Rainmaker
3,185,448
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

It IS about preparation....we have a nunber of houses being worked on inside and out...and the out gets "weather interrupted"...it's on going for every listing Debe Maxwell, CRS and makes alllllll the difference....it's about THEM...and it will result in the highest and best offers.

Apr 28, 2019 02:58 PM #21
Ambassador
3,183,872
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Yep, it sure does, Sally! Puts far more money in their pockets, that's for sure!

Apr 28, 2019 03:16 PM #22
Rainmaker
2,734,465
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I was just saying to somebody about not jumping in headfirst into a deep pool sometimes. Sometimes you have to take a step back and assess the situation a bit.

Apr 28, 2019 05:46 PM #23
Rainmaker
2,734,465
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

You have to step back and assess that situation to put that money back in your pocket, exactly. :) Debe Maxwell, CRS

Apr 28, 2019 05:47 PM #24
Rainmaker
1,217,687
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Talk about being a valued resource, Sally K. & David L. Hanson ... wow!  You go miles above and beyond.  Proud to know you ...

Gene

Apr 29, 2019 09:45 AM #25
Rainmaker
3,185,448
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Thank you Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi  we sometimes even find temporary financing...but that's another post !

Apr 29, 2019 09:52 AM #26
Ambassador
3,912,931
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Sally and David:

Sellers in your area are missing the boat if they do not hire you. You clearly go above and beyond reasonable expectations, and know what needs to be done to market a home well and get the best price for the sellers.

Jeff

Apr 29, 2019 05:49 PM #27
Rainmaker
3,185,448
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Thank you Jeff Dowler, CRS  if they are "newbies"....which can even mean borderline luxury in our market with the neighboring medical college..our lients think ALL Realtors  do what we do...until they talk to their friends.

Apr 29, 2019 05:53 PM #28
Rainmaker
495,929
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

You go above and beyond what most sellers expect..that is an interesting take, presenting a few options re: pricing depending on what the sellers do.

Apr 30, 2019 05:05 PM #29
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Rainmaker
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Sally K. & David L. Hanson

WI Realtors - Luxury - Divorce
For All Things Wisconsin Real Estate...Call the Hansons
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