Ask An Ambassador: Their Words Are Worth More Than Yours

By
Real Estate Agent with RE/MAX Elite 513.520.5305 www.LizTour.com SAL.2002007747

If I'm shopping for something, I have trouble giving a lot of credibility to anything related to advertising.  I expect facts to be stretched, supposed benefits and results overglorified.  Yeah, I'm basically a hardcore skeptic.  It's the engineer in me, I lean towards facts and ideally the removal of bias.

The irony?  For the most part I'm an advertiser most every day.  I blog, and if I didn't expect there was some chance of gaining business I'd find other ways of spending my time.  Time is short and I really can't afford to be wasting it.

But there's an opportunity for all of us to gain free advertising that can cut through some of the consumer skepticism. 

How?

Reviews.

I'd consider consumer reviews the 2nd best thing to actual referrals provided directly to their friends and family. 

The words of someone who has been there and done the exact thing a consumer is searching for carries a lot of weight.

A home buyer or seller can give insight into EXACTLY what you're like to work with.

Do you communicate well?

Are you a professional?

What's your style of work?

Do you have an expertise in a particular facet of real estate?

 

If you can get found by a potential home buyer or seller you know for many of them that's just step 1 in their process.

They're checking you out online, and it's not just Facebook and Twitter.

They're looking for reviews and what their peers have to say about working with you.

Knowing that, are you giving them something to find?

Are you asking clients to go to your Google My Business page, or Yelp, or Angie's List, or your business Facebook page or Zillow or....

You get the drift, we need to ask for reviews.  It's something I'm making a point of emphasis on this year.

Realistically I know that asking people to review me on a half dozen places isn't going to happen, but asking for a couple isn't overly imposing.

Find the places your clients are most likely to be and concentrate your efforts there.

Who knows, a few reviews may be all that's needed to take you from being a "generic" real estate agent to someone that seems "real".

Now to a certain extent there is some risk.  I'm not going to intentionally seek out the buyer or seller from Hades and ask for a review.  I just hope they don't think of it on their own.

But the typical client?  I've got no qualms in asking for a review.  And I'm totally okay with some of them not being 5 star.  Again, back to being "real" and not giving the appearance the game is totally rigged. 

Just keep building up the reviews, you just never know when you're being checked out by a consumer, or another agent with a potential referral to send.

 

Until next Tuesday, just Ask An Ambassador if you need help!

Bill of Liz and Bill aka BLiz 

 

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Serving Warren County Ohio & Adjacent Areas

 

The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

Search Homes:  Https://WarrenCountyOhioRealEstate.com

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Ambassador
1,630,088
Alan May
Coldwell Banker Residential - Evanston, IL
Helping you find your way home.

Online... your reviews ARE your reputation... (or as close to it as you can get)...  Their words are definitely worth more than yours.

Apr 30, 2019 07:23 PM #1
Rainmaker
1,522,830
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

This is something I tell my clients to do - but am really terrible at doing myself.

As a copywriter who writes a lot of agent bios, I find the reviews /testimonials to be extremely helpful. When an agent is a bit hesitant to tell me what is special about their service, I often find what I need in their reviews.

Apr 30, 2019 09:01 PM #2
Rainmaker
156,220
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Thanks, Bill.  Very important.  If you look up a business on Google you will find a review area to right of the listing.  You can ask previous clients to write a few words and give you a rating.  Good natured people will do that for you.

May 01, 2019 03:11 AM #3
Ambassador
602,901
Lizette Fitzpatrick
Lizette Realty - Richmond KY - Lexington, KY
Lizette Realty, Lexington KY MLS - Kentucky Homes

Very true!  Thanks for the reminder.

 

May 01, 2019 04:54 AM #5
Rainmaker
285,573
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

I find it easy to send a link from Zillow to clients for a review.  I need to do more with Yelp and other online review sites.  Thanks for the reminder!

May 01, 2019 05:20 AM #6
Rainmaker
2,435,008
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

under review...

May 01, 2019 06:42 AM #7
Ambassador
3,937,940
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Thanks for the encouragement - I need to do a better job of this. I try to ask all buyers and sellers and all seem happy to do a review, but getting it done is another matter.

Jeff

May 01, 2019 10:15 AM #8
Rainer
507,509
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH
CRS

You said it all...

I'd consider consumer reviews the 2nd best thing to actual referrals provided directly to their friends and family.  The words of someone who has been there and done the exact thing a consumer is searching for carries a lot of weight.

May 01, 2019 12:24 PM #9
Rainmaker
805,774
Diana Zaccaro
Tropical Beachside brokered by eXp - Cocoa Beach, FL
"The Accidental Blogger" Cocoa Beach, Florida

I really need to work on this also, Bill, but I haven't had good luck to date. The majority of my customers are over a certain age and some don't even use a computer. Those who do don't want to put their name on the internet for privacy reasons which I can understand as I won't do so either. It's a dilemma...

May 01, 2019 02:03 PM #10
Ambassador
2,854,953
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I always read reviews and I think I'm pretty good at spotting both the fake kind and the asshat kind when I'm shopping, staying somewhere new etc. And I don't ask often enough. In fact I really should sit down and reach out to a few past folks and ask for a few new ones to keep them fresh, it's been months since I did that.  The ones you don't ask for and get are awesome though.

May 01, 2019 02:18 PM #11
Rainmaker
1,415,707
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

I don't ask often enough for reviews, and I do think they are important to have.

May 02, 2019 04:16 AM #12
Rainer
507,509
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH
CRS

Absolute truth!!!

In advertising, I expect facts to be stretched, supposed benefits and results overglorified.  Yeah, I'm basically a hardcore skeptic.  

May 02, 2019 04:17 AM #13
Rainmaker
203,281
Foster Smith Summerville
Carolina One Real Estate - Summerville, SC
Summerville & Charleston Homes for Sale SC Realtor

It's such a challenge to get them to post on the independent site. My company has a great system of collecting them immediately from clients at closing and they go on Testimonial Tree that can then be shared on social media. However, sites like Google, they have to login and do it themselves instead of quick jotting it out for the company to upload. 

May 02, 2019 04:45 AM #14
Rainmaker
2,958,590
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

Reviews are everything and i learned something yesterday as well. SOme people dont write online reviews, but one former client gave her review to everyone at the beaut salon, enough that a lady called me to list her house based on that... It is different but very much the same

May 02, 2019 05:57 AM #15
Ambassador
1,821,697
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

The sooner we ask, the better too. Although, frankly, I don't pay much heed to online reviews - I do however, ask for client testimonials and references before hiring a compnay. 

May 02, 2019 09:18 AM #16
Rainer
412,539
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

I just sent out requests a few days ago.  Looking forward to see how they review me.   Always 5 stars before.   Need to look at other sites that I have ignored. Thanks for the reminder,

May 02, 2019 12:04 PM #17
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