I love stories. In particular those told in movie theaters. I also love books. When I open a book to read I am immediately transported into the story. Stories are powerful ways to get a point across. People can relate so much better to stories than to dry facts. As a real estate agent I find that if I can make a point with a story to a client it is much better received.
So, the next question any many minds would be, where do you get the stories from? Well, for me, it comes from life and being engaged in Real Estate. By being involved daily, I see and hear many stories unfold that have meaning for others. Being able to remember these lessons for others helps and agent get across information that the recipient will more likely remember and act upon.
So, the next time an agent answers your question with, well, let me tell you a story about that, listen closely. More than likely this is hard won knowledge that will help you immensely.